fintech in the middle east

Revolutionizing Fintech: back to the layaway model?

The Corona pandemic has surely turned the tables for the Fintech startups in 2021. While businesses around the globe are still struggling to keep up with this new disruption, the fintech industry is booming – inherently striving to improve their ways with the introduction of distinct fintech payment solutions.

According to data by financesonline, the global fintech market is expected to reach US$ 26 trillion by 2022 and is expected to grow at a CAGR of 23.58% from 2021 to 2025 which is a huge number!

The Fintech revolution in the Western world has already set the bar quite high for other countries who wish to join this industry bandwagon. FinTech in Middle East has however been slower for the past decade but things are set to change now. Given the current economic global depression, it is surely now a blessing in disguise!

To promptly maneuver through this technology-driven era, billions of dollars are being invested to integrate the electronic infrastructure required for such transactions in countries like UAE, especially Dubai. Considering how Dubai is a tourist hub for so many millennials across the globe, the adoption of FinTech in Middle East is inevitable.

We see a new frontier in innovation – The famous de-facto ‘Buy now, Pay Later’

While credit cards already provide the luxury of delayed payments, their infrastructure has remained stagnant for the past 30 years and is being disrupted by BNPL players. The BNPL fintech payment solutions are indeed inferior but ignoring this trend can be a deadly mistake because that’s the thing when it comes to trends – you may never know what may hit or lose the bang again!

The adoption of the BNPL solution is constantly on the rise as it provides partial relief from Cash on Delivery (COD) issues. Before the pandemic, 60% of online sales were through COD; however, this model of the transaction has also been one of the major obstacles in the e-commerce growth for Fintech in Middle East.

Here’s a list of some major shifts this industry is set to undergo over the coming years:

BNPL solution – Not everyone’s survival kit

As there is a lot of competition in the market, one’s ability to succeed is dependent upon two things:

  • The growth in GMV and attaining economies of scale.
  • Covering your losses in the early stages.

These practices will filter out smaller players who will not achieve the required scale or raise the required money and will, eventually, exit this competitive landscape. Only a few independent players will stand their ground, survive and grow, each belonging to a specific category and geography.

Winning the customer

The merchants will slowly aim towards keeping their consumers loyal. Hence, we will see more customized and value-added products to attract the target end-user. The BNPL providers will eventually turn their websites into shopping platforms where customers could make entertainment-focused high-value purchases.

Shahry is the pioneer in this respect, providing a seamless user experience and making sure to capture the consumer before they exit at checkout.

High-level inspection

A strict level of regulation will be required for consumers who will make impulsive purchases. With the strong urge to buy something online, also comes the risk of being burdened by debt, hence, regulators will protect such customers and also inspect the BNPL providers that use tactics that fuel such spontaneous purchases

Traditional players joining the boat

When traditional players like Amazon start offering the BNPL solution at checkout, they will, eventually, end up buying the smaller players. Besides, banks might also introduce a credit card working on a similar structure to keep their loyal consumers engaged.

The Layaway model comes to save the day!

Pioneered by struggling retailers during the times of the Great Depression which lasted from 1929 to 1933, is the layaway model.

The model works on a very simple phenomenon: If a person is unable to pay upfront for an item they wish to purchase then they can “lay it away” and pay through a series of installments, either on a weekly or a monthly basis. Once the payment is made in full, they can take the item home.

In the age of social distancing when more and more people are shopping online, the need for technology-driven payment methods has also increased. Amongst the newest forms of payment methods is the ‘buy now, pay later’ option which functions on the above-described model.

Problem prevention – Now or never!

Many merchants are planning on investing in the BNPL solution but the question is, how can we make this technique seamless to avoid future problems? Here is a list of practices that can be carried out to help ensure optimal outcome:

Exhibiting the right solution – split payments

Analyze your consumers and offer the best possible fintech payment solutions. See when and where were your shopping carts abandoned and thus provide the best-suited payment option plan.

Marketing of the BNPL choice at its earliest

The sooner the consumer is informed regarding the BNPL options, the higher the chances are of them using it. The method can be displayed using banner ads on social media websites like Facebook, where products or deals are advertised, in the description box of the product, and at checkout where BNPL is amongst one of the available payment choices.

Integrating BNPL into seasonal promotion material

When you are promoting your product through a sale on social media, increase the visibility of the BNPL payment option by using hashtags like #Quadpay or #CitizensPay.

Providing an omnichannel experience

To provide consumers with a seamless BNPL solution, an omnichannel consumer experience is the most effective course of action. A few solutions also allow the users to use virtual cards which can be inserted in an Apple/Google wallet and users can simply tap pay on the screen to make any purchases.

Considering the implementation requirements

Use a tool that supports simple and easy integration so that if a new solution needs to be added over time, only a few lines of code are required to get the job done.

Interrogating the abandoned carts

According to the Baymard Institute, the average cart abandonment rate is just under 70%. To help drive conversion, most e-commerce websites send an email to notify the customer about installment payment options that they can avail.

Store registration on BNPL directories

Retailers who offer the payment solution in the store are being actively sought by shoppers, as people are becoming more familiarized with the term BNPL. Listing your store in the provider’s shop directory will help drive more traffic.

Fintech in Middle East adopting the layaway model

To help you better understand the significance of the “Buy Now Pay Later” model, let’s imagine a scenario:

You had your eyes set on a flashy new item at a store close by and couldn’t buy it due to financial constraints. You walked past the store every day thinking how you’d enjoy even a slight glimpse of it through those shiny glass windows.

Then came the BNPL solution where you could pay for it without any interest, get it delivered right to your doorstep, how would you like that?

Aplenty, no?

Keeping in mind how swiftly the solution is becoming popular amongst the masses today, here are two companies in the Middle East, that function on the Pay Later model:

Tabby

Founded in 2019 by Hosam Arab, the Tabby startup offering the BNPL option was a cherry on top for so many people who did not have the privilege of ordering online through credit/debit cards. The company is currently only operational in the UAE and Saudi Arabia.

They did not have to make any modifications to adjust to the new business models that were being introduced amidst the pandemic. The most surprising however was the fact that while companies around the globe were laying off employees, the tabby firm was hiring new ones.

The fintech startup has recently also raised US$ 7 million to propel its growth on entry into the Saudi Arabia market. The customers have the freedom of using their mobile number or email address to purchase products online which provides an alternative to COD. Their revenue is generated through the merchants while the customers can make purchases using interest-free delayed payments.

Tamara

A Saudi-based Fintech firm that was founded in February 2020, is one of the fastest-growing BNPL providers in the Middle East. Just after 5 months of its launch in September 2020, the company raised 6 million dollars in seed funding in January 2021.

Some of the most popular brands in the country like SACO and Whites have been successfully secured by Tamara. It is also one of the very first BNPL firms to become part of the Saudi Central Bank (SAMA)’s Sandbox programme.

The future is bright for the BNPL market as it is expected to grow 400%, reaching a value of 680 billion dollars in transaction volume globally by 2025.

Wish to work on this model? Have a unique idea? We can help.

We can see success happening for the Fintech players as the BNPL solution is setting new standards for online shoppers. They can now make purchases without the hassle of tackling cumbersome money-related issues.

If you wish to work on this model, reach out. We will work through this unique idea of yours and pray that may the odds be ever in your favor!

vaccine passport app

A vaccine passport app becoming the new norm post COVID?

Are you ready to move forward to the ‘new normal’?

With COVID-19 vaccines being rolled out universally, global economies are racing to return lives to normal. Though, at the current pace, it will take us years to fully immunize the human population against the COVID-19 virus. A sense of normalcy has started to seep into our lives – schools have resumed, global travel is operational, people are commuting to their offices, while small gatherings have become common.

However, a majority of airlines, governments, businesses, and schools are still considering how, and what will it take, to safely resume in-person operations. Due to the long-term reality of living within a pandemic, both public and private sectors are speeding ahead to create a source of recordkeeping for verifying an individual’s COVID-19 immunity.

What Is A Vaccine Passport App?

A vaccine passport is essentially a vaccine verification app that will carry your health information -primarily your coronavirus vaccination status. Most likely to become a prerequisite soon, a vaccine passport will be used for traveling internationally, participating in marathons, attending concerts, or for even visiting a movie theatre.

A solution of this nature allows people access to a secure, digital record of their COVID-19 vaccine – that can be stored on their smartphone. The entertainment and travel sectors, which have struggled to operate profitably while imposing social distancing regulations, are particularly interested in a method that can swiftly check who is or isn’t immunized. To add to this, according to a new survey conducted in the United States, roughly 76% of travelers aged between 45 and 54 years claimed to support vaccination passports. Meanwhile, approximately 41% of respondents aged 16 to 24 supported them.

Leveraging Blockchain Technology for A Vaccine Passport App

In an effort for reviving travel and for keeping infection risks under control, tech companies are now harnessing blockchain technology as a solution against counterfeit vaccine certificates. A distributed ledger technology, blockchain allows no personal data to be stored or shared publicly, instead just cryptographic proof that a person has been vaccinated is stored within the virtual ledger.

The overall idea is that you will be able to carry a QR code on your phone, most likely within a digital app, that can be scanned by venues or airlines, giving you the authentication to enter. The code should only contain pertinent information — in most scenarios, just a confirmation that you have been vaccinated with an approved vaccine within the appropriate time frame.

With global economies moving forward to the new normal, South Korea has now developed a vaccine passport ‘Green Pass’ – an app that will enable those who have been vaccinated to return to their pre-pandemic lifestyle. Not just South Korea, but countries, such as Israel, China & the European Union have also implemented or have begun to build their digital vaccine passport for enabling global travel.

How Important Is A Vaccine Passport App for Airlines?

After coming to a standstill during the pandemic, travel is likely to make a major comeback in 2021, once the COVID-19 vaccine becomes widely distributed. The International Air Transport Association, an airline trade association that represents 290 airlines globally, is currently in the final stages of creating a digital COVID-19 vaccine passport for travelers. Labeled as the IATA Travel Pass, the digital health document will offer travelers a method to get a certification of things like their vaccination status and COVID-19 test results from medical facilities. This critical information can then be shared with border authorities or airlines.

Given that health is a top priority, digital vaccine passports are likely to become a requirement for travel, both domestic and international. A variety of factors make digital vaccine passports essential for air travel – these factors include passengers breathing in circulated air, the proximity of passengers, etc.

A Recently Launched Digital Vaccine Passport – New York’s Excelsior Pass

The state of New York has developed a health passport app to restore normal life, enabling people to upload vaccine cards or negative test results to access venues and events. Developed by IBM, New York’s ‘Excelsior Pass’ is a simple digital app that can be accessed on mobile devices. This vaccine passport app holds a handful of items: your birth date, your name, a QR code, a green checkmark, and when the time passport expires. A measure for reducing risk in social gatherings, such an app can prove to be instrumental in containing the spread of the virus.

The Existing Vaccine Passports – IBM Clear, Common Pass, & Green Pass

A channel for paving the pathway to more mainstream options, IBM’s Digital Health Pass is designed to provide organizations with a sensible way to bring people back to a physical location, such as an airline flight, school, stadium, or workplace. Built on IBM’s blockchain technology, the health passport app is created to enable organizations to verify health credentials for visitors, customers, and employees.

Similarly, the ‘Common Pass’ health app enables users to document and share their vaccination history and COVID-19 testing status. The app verifies that an individual’s vaccination records or lab test results come from a trusted source. This digital vaccine passport is a collaboration between the Commons Project Foundation, a nonprofit public trust, and The World Economic Forum, an international organization for public-private cooperation.

The Data Conflict – How Do These Apps Handle Sensitive Information?

In the past, tech companies have not always been the most responsible with user information, which is why developers have to work hard to overcome an established trust void. Ultimately, user trust is critical for ensuring a digital vaccine passport’s use and success. This is why companies must be transparent about their privacy policies so that users can make an informed decision.

Digital Vaccine Passport – A Reason for Widening the Digital Divide?

At each stage, the pandemic has exposed inequities and disparities in our society, and vaccine passports may, unfortunately, perpetuate these problems. The opening up of economies after months of restrictions is well-received. However, there are concerns that benefits will be not distributed equally – leading certain groups to be disadvantaged.

Establishing a two-tier society, a vaccine passport may only allow some people to access employment, leisure opportunities, while others might continue to bear the brunt of global inequities. This form of a digital vaccine passport could further discriminate between people if apps exclude individuals who don’t own a smartphone. That said, faster, wider vaccination campaigns across social groups can ensure a whole community gains immunity – speeding up return to normal life.

Do You Want to Build A Digital Vaccine Passport App?

To return to pre-pandemic levels of travel, individuals need a verifiable method to document their health information as they begin to travel globally. With lockdowns ending, a health passport app has now become a need of the hour. An on-demand mobile app development agency, Mobinspire can build custom on-demand apps that are aligned with your requirements. Based in California, we have been developing, testing, deploying, and maintaining mobile applications for over a decade now.

We are known for overcoming technical challenges, spearheading innovative initiatives, and eliminating organizational inefficiencies. Harnessing a comprehensive methodology, we hope to bridge the gap between our clients and their goals. Known for our experience, expertise, and technical proficiency, our team is well-versed with building apps. So, if you wish to build a digital vaccine passport, get in touch with us.

dating mobile app development

Online Dating: A deep dive into the Tinder Business model

Imagine a scenario where you get to swipe, get paired, then flirt, and finally date. Strange as it may seem, this is the Tinder business model. The idea is really simple yet so powerful that it has managed to captivate millions of viewers around the globe and is one of the fastest growing social startups in the dating mobile app development industry.

Released in 2012, the app had 350 million swipes per day by late 2013, which rose to one billion by the end of 2014. Since then, Tinder has only grown bigger. It is, without doubt, the most bewitching app since the internet.

The app is available in 40 different languages and is spread over 190 countries. It is estimated that in 2021 Tinder users will reach around 60 to 65 million.

In this article, we will address questions like how the app is making money, the costs, its future sustainability plans, and how did an app like Tinder in the dating app development world take the internet by storm in 2013 by gaining tremendous popularity so soon?

Tinder business model – How tinder makes money?

Before getting into the business model of the company, let’s delve into a brief history of how the company raised its initial funding and who invested in the startup to get the ball rolling for Tinder in the dating mobile app development business.

A brief history

According to a document published by TechCrunch in 2014, the CEO of Tinder, Sean Rad, claimed that the company did not raise any outside funding initially. He stated,

“We are in a fortunate position that we have internal sources of funding, we don’t need to raise outside capital, but it’s something we think about often.”

Many Silicon Valley investors were looking to fund the company back then, considering how fast the two-year-old company was growing. They were, however, reluctant because Tinder was incubated out of IAC’s Hatch Labs in 2012, and the cartels of the internet world still owned a majority stake in the company.

An earlier report confirmed how the Benchmark general partner, Matt Cohler, was looking to invest, valuing the company between US$ 750 million to US$ 1 billion but there were concerns regarding the deal structure which could ultimately hinder its completion. Cohler already had an incredible history of being successful with his investments backing companies like Instagram, Dropbox, Facebook, etc, back then.

Tinder Plus and Tinder Gold – Game-changer for the Online Dating App Industry

The dating mobile app development industry originated in the dot-com era and transitioned to mobile apps after the iPhone was introduced in 2007 with match-making apps like eHarmony, Match.com, and OkCupid. New enterprises, with a limited customer base, struggled to get even the slightest share of the market since the legacy brands already dominated the dating industry till 2012.

Then came Tinder, the app that revolutionized the dating app development world by drastically modifying the user experience. Tinder focused on previously ignored young-adult segments and in just two years, the segment tripled in size.

The app came in 2013 as a free application. In 2015, they changed the business model and started charging for a few features with Tinder plus. The new Tinder plus divided the operations into two sections; the network-making Tinder and the cash-making Tinder plus. Additionally, a new version, Tinder Gold was introduced in 2017, which integrated an extra feature.

Both versions provide premium features like unlimited likes and chatting with singles worldwide. The Gold version even allows users to see who likes them and generated 19% of sales. This feature also ended up being the hot new money-making feature for the Tinder app.

Revenue Generation through Ads

Many organizations have partnered with Tinder for sponsorships of their profiles. Tinder, like Snapchat, has incorporated the sponsored ads into its standard interface. Whenever a user swipes and sees a sponsored profile, they get matched and are asked to click on the provided link to connect with that profile through Chatbots.

Key Elements for Dating Mobile App Development

We discussed above how Tinder makes money. Now, let’s delve into some of the key takeaways that every dating app should pay heed to while developing an online dating platform:

  • The Tinder app promotes positive psychology by not letting the user know who rejected them.
  • Trying to understand the user demands. Tinder used just one gesture – the swipe function. No extra clicks or typing. Simple left and right swipe.
  • To make the app usage less cumbersome a swipe feature was introduced by Tinder that does not require the user to tap using a keyboard.
  • Promote organic growth like Tinder by targeting college campuses rather than spending on paid promotion and advertising.

Tinder’s sustainability plans & costs

These are not normal times as the years 2020 and 2021 have changed online dating for good. Before the coronavirus began its frenzy around the U.S., dating apps encouraged users to rendezvous face to face. Now, we live under house arrest due to frequent lockdowns and minimal human-to-human interactions.

We, as humans, are extremely adaptable hence the pandemic is likely to alter our dating habits, permanently. These apps are now focusing on pushing users to meet virtually using video-based features ultimately making it simpler to meet new people with a few taps on their smartphones.

The Tinder CEO, Elie Seidman, states that the app user activity has risen by 10% to 15% across the country during the Covid. He said,

“While we are socially distant, we definitely aren’t disconnected, more than ever, having someone to talk to can make a world of a difference.”

A San Francisco-based company that analyzes the app ecosystem recently reviewed how dating apps’ goal of maintaining audiences seems to be working so far. The active app users for dating apps like Tinder and Bumble were largely unchanged since the start of the epidemic. Around 23% of people who met on Tinder went out on dates and nearly 12% even found the love of their life on Tinder.

Who uses Tinder?

According to a survey by GlobalWebIndex in 2017, 38% of users were aged between 16-24 while about 45% were between 25-34. 76% from urban areas while 24% belonged to the rural setting. Also, if we look at the men to women ratio it stood at 2:1 which showed that men outnumbered women.

Overall costs and time for Developing an App like Tinder

There are a lot of factors that need to be considered while developing an app like Tinder. An average developer may charge between US$ 24,000 to US$ 35,000 based on the app requirements.

It takes around 1200 – 1500 hours for creating a tinder-like application for both the iOS and Android platforms. A single app without any additional feature can take up to 4 months, however, it is obvious that the more the required features, more the time it takes to complete the project. Occasionally, it might even take up to 6 months to develop such an app.

How the app gained popularity

Ever since Tinder was released in 2012, the dynamics of the online dating industry has changed forever. The question that needs to be answered is how did a single app inspire a whole new generation of dating apps in its wake? Let’s delve into ways Tinder used to gain popularity amongst its target users:

  • Breaking traditional norms by introducing an app that is easy to use, reducing creepy spam and the anxiety of rejection.
  • Tinder gained 10,000 new users by acquiring sorority girls and fraternity boys to sign up for the application.
  • Tinder hosted parties at college campuses where guests were asked to download the app before entering the premises.

The Bottom Line

The Tinder app entirely changed the dynamics of online dating due to its remarkable branding, responsiveness, and resilience. The app is extremely popular amongst young adults, especially millennials.

Although it is still too early to predict the future of the dating industry, it has certainly grown at a steady pace of 5% year-over-year since 2013. More and more people are now using dating apps to meet new people. In the USA alone, 30% of people aged above 18 have used the app at least once in their lifetime.

If you wish to build your next big dating app, then what are you waiting for? Reach out, and our team of experts will get back to you as soon as possible.

digital transformation strategy

How can digital transformation impact your business?

As we dive into 2021, the on-going global pandemic still having its toll on us, organisations are being forced to boost IT investment and prioritise Digital Transformation initiatives. There are several reasons why a business may take on the digital transformation strategy but by a long chalk, the answer is clear from the fact that now digitization has become the only means of survival in this extremely competitive marketplace. Additionally, in the wake of the pandemic, an organization’s ability to quickly adapt to these uncalled business disruptions has become critical. To efficiently utilize the benefits of the digital transformation strategy during complete lockdowns, we need to understand the significance of integrating all possible business operations into the software otherwise the strategy does not entirely fulfill its purpose.

The world is now slowly realizing that consumer behavior has altered in many ways since the start of the pandemic. During a recent MIT Sloan Symposium series event, a professor at MIT described how optimized automated systems in zones like supply chain collapsed when faced with rapid variations in both demand and supply – an eye-opener for everyone at a personal level during these COVID times.

In this article, we will discuss what is digital transformation, how the epidemic is globally affecting it, the current market trends, the success, and the different industries leveraging through the digital switch-over.

What is digital transformation?

By definition, an effective digital transformation strategy is the integration of digital technology into different areas of business which involves the way they operate and deliver value to customers. Moreover, it has now become a norm for businesses to experiment with new technologies – drifting from traditional practices that companies were built on to relatively new practices that are still being defined.

Current World Dynamics Impacting Digital Innovation

According to McKinsey Global Survey, the company has accelerated the digitization of its internal operations by three to four years as the COVID-19 crisis has brought with itself years of change in the way businesses operate. Many companies across the globe have accepted how these changes will be long-lasting and are already making investments to digitally enable their products. It is, however, still early to predict which of these amendments will be long-lasting but Rodney Zemmel, global leader at McKinsey Digital, states that on the consumer side,

“digital has been accelerating in just about all categories.”

A rapid shift can be seen with consumers interacting through digital channels as this means less human intervention with technology playing its part to fulfill the consumer needs. It is obvious that in times like these, digitization is the only way to help your businesses thrive.

Digital transformation trends in 2021

During the pandemic, self-isolation has become a necessity with amendments being made in most aspects of life to account for the dangers of the virus. Amid this chaos, let’s delve into questions like what is digital transformation for businesses and the altering trends being put into practice in the year 2021:

Working remotely

Before the pandemic, only 30% of U.S. employees worked remotely. The transition to working remotely full-time hence became challenging for companies especially when the user demand exceeded the system bandwidth. The bright side, however, to working remotely is the dramatic improvement in digital transformation to facilitate the worker’s level of comfort.

Omnichannel commerce

The consumer mindset is altering as even those who were historically reluctant to the idea of shopping online are now utilizing this new trend to meet their needs. Online grocery shopping with apps like Instacart Business Model has gained tremendous popularity through digitally transforming their systems and proving contactless delivery methods for their customers.

Increased Consumption of Digital Content

According to Statista, 51% of internet users are watching more shows online using streaming services like Netflix. In just the first three months of 2020, Netflix had about 16 million new signups. Meanwhile, many industries are also pushing their movie launch dates early to captivate audiences.

Platformification

Different institutions and companies are adopting digital technology to stay afloat during the pandemic. The fitness industry has opted for virtual classes, schools and universities have shifted to online classes, conferences are being held virtually, etc.

Some industries intend on going back to the traditional methods after the pandemic abates, while others may opt for the hybrid approach considering the vast recurring revenues it is generating.

Telehealth solutions

Much of America’s health system has gone digital with the help of telemedicine and remote patient monitoring. Medical advice and diagnoses are being made accessible to patients. Digital contact tracing is also an effective method being used across the world to effectively slow the spread of the COVID-19 pandemic.

Successful Digital Transformation – ROI

The consumer interactions cannot be quantified using traditional means hence identifying the return on investment (ROI) of digital transformation can be very challenging for businesses. Using one metric does not fully facilitate the procedure as you need to evaluate the business as a whole and recognize the enhancements in customer experience, business processes, and workflow.

Below are some of the metrics that can help evaluate the transformation:

  • Improved sales
  • Increase in new customers, customer preservation, and customer satisfaction
  • Process and quality improvement
  • Improved effectiveness of engineering productivity and design

If you have a well-established product and business then calculating the ROI is easy but when a new technology is introduced in an organization, the potential for digital growth is high.

It is crucial to get a headstart on your competitors especially when you are releasing an innovative product or service as timing is of utmost importance here, which can lead to long-term and elastic ROI. Some pointers that must be kept in mind are:

Exploring Customer Needs

Through social media interactions and as a digitally-driven business, you need to emphasize creating compelling digital content that helps you strive towards exceeding customer’s expectations.

Digital Innovation Investment

To help foster a digital culture at the workplace, business processes should make customer experiences more engaging and improve the workflow.

Data-Informed Decisions

For an effective digital transformation strategy, customer data is one of the biggest sources of reliable information as its impact is felt directly by the customer base. Their history on purchasing behavior, customer reviews, and feedback can help form the basis for data-informed decisions.

Performance Tracking

Through tracking all of your digital transformation efforts, increased revenue, sales, and customer satisfaction can be translated. The swiftness of adapting to the new technology for your business affects your efficiency at digital transformation.

A peek into How Different Industries are being Digitally Transformed

Digitization can be seen spreading to various industries where production sectors are no longer using the traditional ways but gradually joining the revolutionized industries, is an undeniable fact that the digital economy is booming. Let’s delve into some industries that are being digitally transformed to meet the needs of the target end-user:

Healthcare

Technology is altering the dynamics of many industries but it has yet to make significant inroads into the healthcare sector. Digital transformation in healthcare requires streamlined processes to meet the patient’s requirements. Investing in technology when it comes to healthcare can be very overwhelming as deciding which tech to invest in can be very challenging.

The healthcare market in the U.S. is expected to reach US$ 504 billion by the year 2025 at a CAGR of 29.6%.

Fintech

Innovative technology that enables financial services to help establish new business model applications and processes can be termed Fintech. New consumer-centric ways are being introduced in this industry so people can conveniently manage their finances, make payments, invest money and create personalized budgets using apps.

eCommerce

Based on research, the B2B market is expected to grow at a CAGR of 11.1% between the years 2018 to 2025 and will reach a value of US$ 24 billion by 2025. The rise of the e-commerce market globally is due to the following factors:

  • New tech innovations in the e-commerce industry.
  • Increased usage of mobile and internet.
  • The availability of advanced e-commerce solutions for an enhanced customer experience management.

Digital marketing (marketing automation)

Digital transformation in marketing means refining your digital channels to gain greater insights that appraise your approach and boost the customer journey. Below is a list of what digital transformation might look like for the marketing department:

  • Upgrading your digital channels.
  • A well-optimized customer data platform (CDP) that connects different platforms providing you with the view of your entire customer base.
  • With the help of a well-equipped marketing funnel, you can easily identify weak spots and possible improvements.

Begin your digital transformation journey with Mob Inspire

The Corona pandemic is, undoubtedly, the catalyst that compelled many industries to devise digital transformation to support the new remote workforce which also gives a peek into what future enterprises will look like.

If you wish to transform your company by adopting these new digital initiatives then, get in touch with us to discover more about the new upcoming digital age.

Mobile app performance testing

Is your mobile app performing poorly? Here’s why…

When you plan on investing in the mobile app development business, failure is the first thing you need to watch out for. You and your business want your app to be successful, accepted, and lucrative. Naturally, you end up reading articles entitled, “Why mobile apps fail?” or “The challenges faced during the mobile application development journey.” That perfectly makes sense but the key here is not to fall victim to the “positive thinking trap.”

We must answer some questions that might pop up in our head if we are planning to invest in the mobile app development industry since based on Statista, more than 25% of the applications downloaded using any distribution services were only accessed once after download and more than half of them get few or no downloads on Google Play Store.

In this article, we will encounter questions like why you need mobile app performance testing? The accepted mobile app testing strategies, and the challenges these companies face while implementing mobile app performance testing tactics.

Why do you need mobile app performance testing?

When mobile app developers face problems like time constraints, they are tempted to skip the mobile application testing phase. Doing this is highly unfavorable since the tester would not be able to point out the bugs and the app will not be supported by distribution services like Apple Store and Google Play Store.

Below are some of the objectives that the testers achieve with efficient performance testing:

Quality Assurance

As soon as you have a fully developed mobile app, it’s likely that the company now intends to launch its product but, before getting into that, it’s advised that the developers check whether the app shows good performance. You need to verify the compatibility of your app with the existing infrastructure. This phase involves two domains:

  • Manual Testing

    This step involves manually going through the written documentation to check whether the requirements set forth are being met or not. This is critical because if any feature is missing it is duly incorporated into the code.

  • Scripted Testing

    Once the manual testing phase is over, the QA team runs the script to check the code functionality. If there is a bug in the implemented logic, countermeasures should be taken to correct those flaws.

Take Advantage of Revenue Generation

Through performance testing, the company can determine whether the app has a competitive edge over others in the mobile commerce market. Moreover, they can allocate resources for operations like development, marketing, branding, and the launch of the app to avoid financial losses that might occur along the way.

Enhanced Application User Interface

To win the satisfaction levels of your target audience app developers should interrogate questions like:

Is the mobile app user interface amicable? Is the app easy to operate? Is the app load time and speed less time-consuming?

To cater to these questions one must take up simplistic designs for application user interface including basic features like:

  • Easy navigation and use
  • User feedback functionality
  • A search bar
  • Shareability
  • Swift page load time

Guidance Related to Updates

Developers should be thorough in deciding on when and where to update their application. If, for instance, a bug is detected after the user downloads the app, an update option should automatically be available for the user to fix that bug.

Along with that, your app may face compatibility issues with newer versions of the software. You might need to go the extra mile here to promptly detect the errors by trying out different versions of your application. This will provide you with ample time to plan and optimize your profits.

Reduces Risks

App testing helps in reducing risks by forecasting challenges and meeting the requirements of your target end-user within the available time-frame.

Optimized SEO

While working effortlessly to build a robust mobile application you must also pay close attention to search engine optimization as it will be highly unfortunate if your app has a poor ranking on search engines.

Constructs your brand

App developers should focus on creating an impressive brand for their product as users often distance themselves from sloppy and inefficient apps. Consequently, app testing recommendations should primarily be implemented as this will help in building your brand when one app user will spread the word to another user on how efficient the app performance and overall experience was.

Draws Potential Loyal Customers

If your app has a strong user base, it will get more recommendations and as a result, will help draw in more loyal customers to try out your app. This will come in handy in marketing your app.

Strategies for mobile app testing

To help attract your user the app must give an innovative feel. It is hence imperative that you resolve any requirement contradictions before the final touches which may include steps like:

Cross-platform testing

Extra fixes are essential if your application is going to interact with other platforms. Developing insights about project requirements, objectives, different language platforms, and the end-user needs are crucial for an efficient cross-platform app testing strategy.

Attribute functionality

The mobile app features are built into devices and then built into the app. They interact with multiple features and hence should be thoroughly tested. It is, however, advisable not to run functional testing across a plethora of mobile devices. The test should be performed on a single device first and then on various devices during compatibility testing.

Type of application

Mobile applications consist of three main types:

  • Mobile-web apps
  • Native mobile apps
  • Hybrid mobile apps

Before getting into mobile app development, you must understand the pros and cons of using each of these to build your application for an effective mobile app testing approach.

Front-end testing

This is the client-side also called the Graphical User Interface. Front-end testing includes the following:

  • Regression tests
  • Performance inspection
  • Updates in the app files that might disrupt the front-end functionality

Back-end testing

The server-side of your mobile application is where back-end testing is performed. Any data that is entered at the front-end is tested at the back-end along with app security and performance.

Multiple network compatibility

Mobile compatibility testing is indispensable now due to the ever-growing technology in IoT and mobile phones. This process should include:

  • Installing and uninstalling
  • Functionality
  • Transversal
  • Data exchange
  • User Interface

The tests should be performed on both the iOS and Android platforms.

Storage

You must keep the mobile storage limitations in mind during the designing phase. Most mobile applications like music streaming, games, hi-res photos, etc are competing for mobile storage space these days due to the limitations set forth during app design.

Less load time

It has been discovered through stats that because of low app speed, 48% of the users stop using the app. Hence, less load time is significant for users who don’t wish to spend minutes staring at the spinner going around in circles.

App design

The visual flow of your mobile application should be pleasing especially for first-time users, so the design phase must primarily focus on swiftly bringing together the elements, contents, features, and functionality of your app. It is critical that the flow of your architecture is tested to find the elements that might halt the user from using your app.

Challenges

Companies need to realize how important mobile testing is and during this phase, they are often faced with challenges like:

Fragmentation of the device, platform, and the operating system

With more than 4000 Android users and iOS with its alarming numbers, device fragmentation is more of an issue for the Android operating system. This problem will, however, only grow as more devices and platforms enter this competitive market. This diversity makes it challenging for developers to foresee if the tested application will work the same on all devices or not.

Varying mobile application types

The implementation for native, web-based, and hybrid apps is different from one another. Native apps have less scope for testing in comparison to hybrid and web-apps that require on and off-platform testing.

Mobile network

The app execution may differ depending on the network of the user. Therefore, the tester must perform app testing using different networks to find any loopholes in the way it functions amid varying mobile networks.

Security

Testing your app inside both a secure and an insecure network for probable network breaches is necessary as the user stores their data on your application and therefore, you must take rigorous measures to ensure data privacy.

The intimidating number of available testing tools

Can one testing tool satisfy all your mobile test automation needs? No, but due to the availability of so many tools it can be pretty challenging to find the ones that fulfill your requirements.

Conclusion

The performance of your app depends on a large number of factors that range from market competitors, the company budget to sheer luck. Apart from these factors, poor research and inadequate process execution are some of the most common reasons behind app failure. Properly conducted market research and mobile app performance testing can be the difference between failure and success.

If you want your next app to be successful then, contact us, and our team will get back to you.

design thinking in software development

Why is Software Design Thinking important for Business Growth?

According to Harvard Business Review, adopting new ways to organize your work can lead to remarkable advancements in your company’s performance. In the 1980s, people combined some set of tools like quality circles, kanban cards, etc with the insight that people could do much higher standard work than they were asked to do. The blend of these two applied to the work process in manufacturing was given the name ‘Total Quality Management.’ Today, another social technology has emerged – Design Thinking. It is believed that design thinking in software development has the potential to do for innovation exactly what TQM did for manufacturing.

Businesses have slowly realized that design can be used as a distinguishing feature to respond to alternating trends and behavior of people. Renowned companies like Apple, Microsoft, Disney, and IBM have demonstrated how design thinking impacts the bottom line and contributes to business growth.

In this article, we will explore what design thinking is, the five stages it involves, how and why it contributes to business growth, and the top companies across the globe utilizing this tool to add value to their businesses.

What is Design Thinking in software development?

An approach used to solve practical and creative problems which is wholly based on methods that designers use is called design thinking. This idea has evolved from a range of different fields which include architecture, engineering, and business.

Design thinking has a user-centric core and emphasizes understanding people’s needs and finding effective solutions to meet them. This in return leads to better products, services, and internal processes. The design strategy does wonders for complex problems that are ill-defined or unknown.

The Five Stages of Design Thinking

Developing an understanding of the five stages of design thinking in software development will help empower anyone trying to solve complicated problems. Now, let’s explore how design thinking works by using the design thinking process proposed by Hasso-Plattner Institute of Design at Stanford. The stages are as follows:

Empathize

The very first stage is to earn an empathic understanding of the matter you’re trying to resolve. To better comprehend the issue at hand, you need to engage yourself with people to know about their experiences and incentives. For a human-centric design approach like design thinking, empathy plays a very crucial role since this helps them in gaining insights by setting aside their assumptions about the world.

A considerable amount of information is gathered during the first phase which is used in the next one to establish the best possible understanding of the target end-user, their requirements, and the problems that might occur during the development of that particular product.

Define

In this stage, you define the core problems you and your team have identified through analyzing the information gathered during the Empathise stage. The defined problems are labeled as a problem-statement. The Define stage helps your team to develop features that will allow the users to resolve issues themselves with minimum difficulty. This stage will help you progress into the third one where you will look for ideas to resolve these issues.

Ideate

During the third stage, the designers are ready to start originating ideas. In the empathize stage you have identified your user’s needs and have further analyzed them in the Define stage, and finally ended up with a problem statement. Since you have established a solid background, you and your team can start to think innovatively using techniques like Brainstorming and Brainwrite to identify new solutions to the problem. By the end of this phase, you should be able to pick out some Ideation techniques to help you investigate and test your ideas thus intending to resolve these challenges.

Prototype

To help investigate the problem solutions derived in the third stage, the design team now introduces scaled-down versions of the product. Prototypes are shared and tested between the team itself, different departments, and even with a group of people outside the team to find the best possible solution for each problem identified in the first three stages.

The prototypes are implemented one at a time to see if they are to be either accepted, improved, re-examined, or rejected. Ultimately by the end of this stage, the design team will have an idea about the limitations inherent to the product and have a clearer view of how the real users would behave.

Test

Making use of the best solutions presented in the prototyping phase, designers now meticulously test the finished product. This is the final stage of the 5 stage-model but if viewed as an iterative process, it can be used to empathize and redefine the problems identified in the previous stages. Even during this final stage alterations can be made in the previous stages to rule out problem solutions.

The Benefits of Design Thinking in Software Development

Integrating Design thinking into your process can help add a tremendous amount of value to your business. You, however, need to ensure that the business strategy you employ produces a product that is not only desirable for customers but also achievable in terms of company budget and available resources.

Now, let’s explore some of the design thinking benefits for businesses to help attain maximum profit from your product.

Substantially reduces time-to-market

Through emphasizing troubleshooting and finding economical solutions, this approach can significantly reduce the duration spent on design and development – primarily in amalgamation with lean and agile.

Cost reduction and a huge ROI

By marketing your product at a faster pace, you can save up the business money to a great extent. Also, developing software using design thinking has been proven to yield a significant return on investment. Teams utilizing IBM’s Design Thinking techniques have computed a 300% ROI.

More loyal customer-base

The design thinking process revolves around a user-centric approach hence helps in boosting user engagement and customer retention for a longer period.

Promotes innovation

The idea behind this approach is all about challenging assumptions that encourage the stakeholders to think out of the ordinary. Hence, there’s room for lots of innovation that extends well beyond the design team.

Can be implemented across the company

The biggest advantage of using design thinking for business strategy is that it is not limited to the design team only. It encourages cross-team collaborations and can be applied to any team in any industry.

Design Thinking: A game-changer for many businesses

A process that integrates critical thinking and cross-team collaboration to deliver innovative solutions for a design thinking software solutions industry is now leveraging many companies to grow their businesses.

Some of the top companies using design thinking are:

Airbnb

The company at one point earned just US$ 200 in a week. They soon realized that the rental options on their website had poor-quality pictures. So, their team members flew to New York and captured their high-quality pictures to be posted on their website. By adopting the design thinking technique they achieved a 100% increase in revenue.

Burberry

A globally known fashion company, Burberry, was growing at a very slower pace in 2006 with a mere 2% per year. To alter the dynamics of their company the CEO, Angela Arhendts, realized that through digital demographics they can help attract their target end-users. Design thinking keeping the final consumers in mind along with empathy can unleash new potential for the company. By the end of 2012, revenues had grown to US$ 3 million with Burberry winning the title of being one of the most innovative brands in the world.

Ericsson’s Innova

A Swedish telecom company built its innovation center called Innova which emphasizes rapid prototyping to create an MVP product. Innova formulates cross-functional teams that help connect the teams with the company partners and customers. Since the creation of Innova, 4000 ideas have been submitted, around 450 acquiring first-round funding, and 5 ideas successfully becoming the company’s products.

Conclusion

Tools like design thinking have always existed to accelerate the business processes of this efficiency-based changing world. To help accomplish maximum benefits from design thinking, it is evident that we understand and master this technique before applying it practically to our organization.

If you are looking for a team of experts to help you build design thinking processes for your software company, then get in touch and our team will contact you.

React native app development company

Mobile app development: React-Native vs PWAs

People these days spend most of the time on their mobile phones moving from one app to another and it is to no surprise that they expect two things: an elevated performance and a better storage capability. These users are also on a constant rise which today surpasses three billion. Based on data by Statista, China, India and the United States are amongst the countries with the highest number of smartphone users.

With new technologies rolling out for mobile web app development every other day, the question that now needs to be addressed is the choice between native mobile apps and cross-platform hybrid applications. The answer is really simple as in this tech-savvy consumer-driven era people are attracted to anything that is compatible with numerous platforms and operating systems thus making life more convenient for them. Therefore, native mobile apps are now being replaced with hybrid applications.

When dealing with hybrid app development, the choice between using React Native and Progressive Web Apps is always in question. Which app development company would be the best fit to develop your application? How to choose between them?

In this article, we will take a look at both of the technologies extensively, and will help you determine the best fit considering the type of application you want to develop.

Introducing React Native and PWAs

A React Native app development company develops a software framework that provides a native look using JavaScript as its primary programming language. With the help of some native code, the single app is functional on both iOS and Android platforms. It holds favor amongst developers but has its shortcomings – it is an open-source framework, still new, and it needs to be injected with some native code to be fully operational on both iOS and Android.

As discussed in the previous article, Progressive Web Apps are an advanced form of web applications incorporating the features of both the web apps and native mobile web app development. PWAs can be installed on devices and are also made available to the users during limited or no internet connection. Due to their higher responsiveness, safer security protocols, discoverability, and automatic updates they can be a good fit on any mobile device, desktop, or tablet.

How to choose between React Native and PWA?

When choosing between a PWA and a react native app development company, some points must be kept in mind which should be the basis of the final decision-making process. Let’s take a look at them one at a time:

Target end-user

If your target audience is people using app stores for downloading then, go react native and if your goal is to reach a wider range of end-users via the browser then, opt for a PWA.

Cost-effectiveness

If your company is looking for a low-cost option then PWA will be a better choice in comparison to react-native since they have a well-defined tech stack. A single app using HTML, CSS, and JS will be fully functional pretty much everywhere a browser is available. If you wish to run the application on smaller screens like smartwatches then a hybrid app can be built using a Webview that helps wrap your PWA so they can run on those tiny screens. If you want your app to work on a wider range of devices, you need to ensure that your app is responsive and relies on progressive enhancement.

User interface responsiveness and performance

If you intend on having the finest UI responsiveness and an enhanced overall performance then, go react-native since this native software uses the iOS and Android native UI controls which most of the users are familiar with. The interactions with PWAs are always cumbersome – poor animations, less responsive touch, and the absence of multithreading will always keep your interactions struggling for priority.

The efficiency of low-end devices

If you want to have better performance at the low-end devices then, PWA is slightly better in comparison to react-native since the underlying data communication in react native is in JavaScript. Due to the lower JS throughput at the lower-end Android devices, especially when an app deals extensively with data, congestion might likely occur which makes the UI feel inept.

Bandwidth and storage

Apps developed using react native need to be installed on your device before they can be used whereas PWAs can be accessed immediately with the browser. In areas where you have good bandwidth and storage capabilities, installation is not much of an issue. If you intend on reaching a larger part of the globe which includes areas where bandwidth and storage have limitations, a PWA should be the right way to go.

Developer’s expertise

Perhaps one of the most important aspects of the development phase is the expertise of your development team. It is important to keep this in mind as learning new technology and training your team on it may become cumbersome. You must, hence, prefer going for the tech your development team is skilled in.

Consumer-focused app or enterprise-focused

If your application is consumer-focused then the visuals play a vital role in the overall look of the application features and that tends to favor react-native since it lets you work with the native UI controls. Enterprise apps should also be visually pleasing but that is often not a discriminator since most of the enterprise apps can’t be substituted for something similar. A PWA which is rich in features and has good offline capabilities could address most of the enterprise requirements.

Accessing native device APIs

If you only require access to the camera, microphone, geolocation, etc, then go PWA as it does not allow you to go beyond what Web APIs provide access to. But, if you need more in-depth control over customized hardware and sensors, enhanced Bluetooth support, and so on, then react-native should be the right choice.

The desired platform – desktops, mobiles, or both

If you wish to run your application on Desktops, then react-native would not be the appropriate choice for you. There are, however, desktop ports of react-native available but you will have to address most of the loopholes yourself since there is no official support available for them. A PWA, on the other hand, will run on desktops but access to low-level APIs will be prohibited due to the browser security protocols unless you make use of the WebView inside a native app to make your PWA fully functional.

Both react native and PWAs are much cheaper in comparison to native apps. Choosing the right React native app development company helps you in developing native apps because you require native developers for each Android and iOS since these developers will facilitate the code to provide access to the camera, enable notifications, and so on. The PWAs, on the contrary, don’t allow the app to be included in the app store and hence you will have to rely on your web users to download it. Also, they are much more economical when compared with react native apps.

If your business already has a website that is popular amongst its users then, PWAs are the best course of action. If a slightly bigger budget is affordable, and you favor a native app look and feel, then choose react native. For startups intending to build a Minimum Viable Product before launching a full-scale native app, choosing the right react native app development company is a very critical step.

Finishing up

Both React Native apps and Progressive Web Apps have their perks but which approach to use depends on your application requirements. Going with PWAs makes sense unless your app requires features or APIs of native apps. Nowadays, building for both the web and native is trendy as it helps in enjoying the best features of both platforms.

The competition between both the platforms is an endless debate as either one is good for different purposes and its usage will be influenced according to your requirements. There’s a high probability, however, that PWAs might replace native apps as they are the perfect solution for smaller businesses and startups.

If you are looking for an app development company to help build your application and are unable to decide on what would be the best fit for you then contact us and we will provide you with all the required assistance.

mobile web app development

PWAs – An Alternative to Mobile App Development

In this fast-paced digital world, where technology is the new buzz, businesses are questioning what approach to use for mobile web app development. Several years ago, entrepreneurs had to decide between native, hybrid, and cross-platform mobile development. Today, another technology has emerged – Progressive Web Apps (PWAs). With the help of these apps, people can easily surf through the web browser and find answers to all their queries. Visiting a website is a lot faster than installing an application therefore, PWAs are becoming more popular in comparison to native mobile web app development.

In this article, we will uncover what Progressive Web Applications are, their most recent market stats, their benefits, significant features, and the limitations of this new alternative to mobile web app development.

Introduction – What are PWAs?

With a massive increase in the number of smartphone users worldwide, reaching around 3.5 billion and still expanding, the mobile web is the user’s new favorite. Initially introduced by Google in 2015, progressive web applications use a specific number of web technologies to create flexible and adaptable apps that take advantage of both the web and the native app features. This concept, however, is not new since progressive enhancement and responsive design already allows us to build mobile-friendly websites.

Market stats and Trends

According to Statista, US adults spend more than 3 hours on their phones daily. However, native apps, which were the most attractive feature of mobile web app development, are slowly declining. They are being substituted by progressive web app development due to the ease they provide for their users. Here are some key PWA stats to prove it:

  • PWAs have more than 36% conversion rates in comparison to native mobile web application development.
  • Their customer engagement rates are 50% higher.
  • Businesses shifting to PWAs see a significant decrease in page loading time by up to 10x, with the average load time being 2.75 seconds for a single page.
  • The cost for these apps is three to four times less than native mobile apps.
  • PWA apps are 90% smaller than native apps.
  • PWAs have a lower mean bounce rate of 42.86% compared to native apps which have about 60%
  • The page views have increased by 133.67%.

Benefits of PWAs for Online Businesses

According to a recent study, in 2021, mobile e-commerce will generate 53.9% of all online retail sales revenue. Today, with the help of PWAs, businesses are looking for ways to get their share of the mobile e-commerce market. Companies are moving to a much simpler solution by creating online shops directly on the browser rather than building new mobile apps.

Some benefits of PWAs are:

Cost-effectiveness

A well-defined tech stack is used by developers for PWAs which is more economical in comparison to native mobile app development where a variety of tech stacks can be used. Moreover, the developers don’t have to build apps for multiple platforms since a single app can function properly on both Android and iOS.

Reduced installation of new software updates

One of the core features of PWAs is discoverability which increases its competitiveness over native apps. Businesses using PWAs are several steps closer to launching them since they don’t have to follow strict protocols like apps being launched using specialized platforms like Google or Apple stores.

Smooth updates

Unlike traditional native apps, with PWAs, users do not need to install updates to have access to the latest version of the software.

Increased user management

Due to the frequency, flexibility, and faster accessibility users prefer moving apps to their home screens. The ability to do so makes PWAs more competitive in comparison to conventional web apps, which do not give the look and feel of native mobile apps.

PWA Features & Their Significance

PWA delivers attractive features and provides an app-like experience without installation, thus, elevating the user’s experience. A checklist of requirements set by Google has to be met by the PWA native features for the platform to become fast, reliable, and engaging.

Given below are some of the features of PWAs:

Low developmental expenditure

A single progressive app meets the requirements of all endpoints hence, it does not need different versions with varying functionalities for multiple devices. This significantly decreases the developer’s effort and reduces the overall app production cost.

App-like experience

Nowadays people prefer apps over browsers because they provide a user-friendly experience, an attractive interface, and most of the features of these apps are made available offline for users to use at their convenience. PWAs provide an enhanced user experience by incorporating the look and feel of mobile applications and also the best features of website performance. As a whole, PWAs provide the same experience native mobile apps do and are also deemed superior in comparison to conventional websites. They adhere to the same performance, speed, and responsiveness of websites with database access.

Swift installation

PWAs do not require extensive and complex installation processes like regular native apps, which significantly enhances the user experience. It streamlines the procedures and after the user has downloaded the app they can access it via a desktop icon. As this software does not prompt the user for installation on their devices, they can easily access the PWA via a URL, which contributes to easy shareability between its users.

Improved performance and platform compatibility

The cache and text are preserved in an efficient manner which increases the software running speed. With being quick, a flawless performance is another attribute that lifts the user experience. In comparison to mobile apps, PWAs provide a higher retention rate and greater customer loyalty. They are platform compatible and work everywhere unlike regular apps that demand operating systems and technicalities that have to be met to function properly. Cross-platform switching is also enabled for users who frequently shift between devices.

Automatic updates

A renewed look is available for the user after every update which happens automatically without the user being notified with permission requests.

Seamless offline performance

Websites require an internet connection to work properly but PWAs can function offline and under compromised circumstances, which makes them more convenient to use than websites. Built-in service providers download necessary features that allow users to access the apps without an internet connection.

No restrictions due to distribution services

Application distribution services like Google PlayStore and Apple Store set the bar high for apps that use their platform to reach the target end-user. Fulfilling these requirements can be a very nerve-wracking and time-consuming process. So, that’s where PWAs come to save the day by being available for free with no restrictions.

Improved security

For data’s safety and security, PWAs rely on the HTTPS protocol. The apps also use the Web Bluetooth Technology that adds further advantage by providing security capabilities.

PWA Limitations

Progressive apps are indeed an outstanding alternative to native apps but they too have some shortcomings like:

Unavailability on app stores

By not being available on app stores, these apps are missing out on a considerable number of users who mainly depend on these distribution services for any downloading.

Limited capacity

Native apps are swifter because they are built using technologies like Java and Swift and hence the better performance. Due to the absence of these languages, it becomes challenging to implement advanced functionalities in PWAs.

Poor battery utilization

High-level code is used by developers to build PWAs, therefore, the battery power gets utilized at a faster pace.

Access to limited device features

PWAs are unable to access features like advanced cameras, Bluetooth, NFC, contact, and much more which hinders the phone usability. Also, Android and iOS do not fully support all PWA features.

Conclusion

Progressive web apps will help solve many challenges by enabling new capabilities in modern browsers. Besides having a powerful set of features, they will aid in engaging users who are not willing to make extra clicks just to download an application.

If you intend to provide an updated version of your website and a soaring level of satisfaction for your customer, each time they visit your website, then responsive web app development also known as PWAs, will help make all your dreams come true.

Are you planning to launch your next big Progressive Web App? If yes, then reach out, and help us understand all your problems so we can assist you through it all.

iOS 14 Update

Apple iOS 14 Update – All You Need to Know

It was in June 2020 that Apple announced the arrival of the new iOS 14 update. This news took the tech world by a storm and had everyone speculating about what exciting new features Apple would reveal.

There was some heat over the internet towards apple taking the features from android in this release, specifically the widgets. However, many questions arise like; why did apple choose to add widgets now, should we even update our iPhones and what are the new iOS 14 features that Apple has in store for iOS developers. Keep reading and by the end of this blog, you’ll know everything there is to know about iOS
14 and how this update can benefit iOS app developers.

Apple released its latest version of the iOS operating system, iOS 14 on September 16 and this is the biggest iOS update till now. This update is all about the software since it has been released without any new iPhone device. Where the last few updates were more focused on enhancing the stability, this release is all about streamlining the interface by changing home screen designs, updating existing apps,
improvements in Siri and many other tweaks.

iOS 14 Features

Let’s see what features Apple has introduced in the new iOS 14 update.

  1. Widgets
  2. If you have seen the Android vs iOS debates all over the internet then you’re probably aware of how Apple has redesigned the Home screen by including widgets for the first time ever. These widgets (though not as customizable as an android) can be moved anywhere on the screen and give the home screen a pretty neat look.

    Why Apple is adding widgets 8 years after android did? Well, the answer to that is; it seems that Apple wanted to make sure to use the widgets in its own way by adding its own twist through a couple of extra features on top of the widgets (like the Smart Stack).

    These widgets are all first-party apple apps however for the first time ever; third-party apps can also use these widgets and this here is the most exciting news. iOS developers now have an option to work on third party-apps that can benefit from these customizable widgets. E.g. users can now have a google calendar widget or a widget that can control the room lighting setting with the press of a button. Thus, this iOS 14 update can prove to be a major source of revenue for third party applications.

    Also read : iOS Development Trends

  3. Smart Stack
  4. Apart from adding widgets on the home screen, Apple has added interesting dynamic nuances to these widgets. One of these is called a smart stack which is a stack of widgets. Through this Smart stack feature, iPhone uses on-device intelligence to make the right widget appear on the surface based on time location and activity.

  5. App Library
  6. The new App Library is a space revealed by swiping all the way to the right on the home screen. It shows all the apps on the iPhone at a glance where the apps are automatically organised. Inside the App Library, there is also a straight- up alphabetical searchable list for the apps. Apps can be kept in the app library to give the Home screen a cleaner look.

  7. Compact UI
  8. In the previous versions including the iOS 13 update, there are many features and actions that unnecessarily take up the whole screen. iOS 14 update has remedied that by making the User Interface compact. For instance, a face time call won’t dominate the whole screen but would just appear as a drop-down banner on the top. Even during the facetime call, the video can be minimised and other actions on the phone won’t pause the call. This picture in picture window is very flexible. It can be moved around on the screen and even the visual video can be hidden with audio playing in the background.

    Siri has also been updated so that Siri requests no longer take over the entire screen and when activated, it just displays a small animated Siri icon on the bottom of the screen.

  9. Compatibility
  10. The new iOS 14 update is available to users as a free over the air update which can be done through settings. iOS 14 can be run on iPhone 6s or later devices. iPhone SE and 7th gen are also compatible.

What the new iOS 14 means for iOS app development

Now that you know all about the new iOS 14 features the question arises is the new iOS 14 update beneficial for an app development company or not. The most exciting news for the developers is that Apple has finally broken the tradition of keeping its closed off environment when it comes to its features.

  • App Clips

  • This lightweight version of apps can enable developers to promote their apps by offering some functionality and thus persuading the users to download the full version. The app clip can be discovered easily and its quick launching gives a good experience to the users.

  • Widgets

  • Widgets can be said to be the game-changer for iOS app development. As mentioned above, through widgets developers can come up with small yet striking representation of their app’s content and also allow them to display this at the centre of the user’s screen. Since widgets are supposed to be lightweight, it is a chance to show the best content of the app.

  • SwiftUI

  • New features and enhanced support for view layouts indicate that SwiftUI is not going anywhere and can be used by developers to define the structure and behavior of their entire app.

    At Mob Inspire we have an expert team of iOS app developers who are well versed in Swift as well as Sirikit.

  • Augmented Reality

  • ARKit 4 has been improved in the new iOS 14 while the Reality kit and help developers create a new level of animation and realism for AR experiences.

  • Machine Learning

  • Development is even easier and more extensive with new tools in Core ML for model deployment, new models and training capabilities in Create ML, as well as additional APIs for Vision and Natural Language. Thus, developers have the ability to build more flexible and secure ML-based apps.

    Read more : Machine Learning in App Development

From the above iOS 14 features, it is clear that for an app to truly shine, app developers and third parties will need to embrace features like widgets and App clips. However, this is easier said than done because Third-party widgets and app clips still need a lot of work.

Moreover, apple’s release of iOS 14 caught the developers by surprise causing them to scramble to meet the deadline. Apple announced the update a day earlier while usually companies announce the release date a week or two in advance. It is because of this short turnaround that many apps in the new update may have bugs. This is why developers are advising users not to update their phones just yet and wait until Apple has issued an update to fix the issues. Only time will tell how developers respond to this new iOS 14 update but our verdict is that many users will enthusiastically update their phones because who would want to use safari when you can use chrome.

At Mob Inspire, we excel in developing elegant and user-friendly apps for iOS and Android platforms. If you want to update your application to iOS 14 or make a new one and make the best use of the new iOS 14 features; connect with us today so that our experts can take you further.

Mob Inspire CEO Pitches CabStartup Shared Mobility Network

Palo Alto, CA Our executives shared the accomplishments of CabStartup and demonstrated its working at 4YFNLA investor pitch.

Moreover, they also revealed future plans including the ongoing progress toward transformation to shared mobility ecosystem.

Mob Inspire is striving to combine various modes of ride-hailing using its CabStartup ride-hailing solution so that passengers can have seamless switching from one mode to another. The planned model would be time-saving and highly cost-effective.