Fitness app ideas

Fitness App Ideas with Crucial and Innovative Features

Thousands of health and fitness apps are already available at App Store and Google Play. Statista puts the number in Google Play at 37,143 as per the report for Q1 2019. To a new entrepreneur, the space might apparently be saturated to provide room for implementation of more fitness app ideas. However, an overwhelming majority of apps in this category are either too basic or demonstrate unmistakable performance setbacks.

Thus, users are always out to find a decent app with comprehensive features and seamless performance. This article shares the most essential features that a fitness app should contain depending on the user behavior toward existing apps. In the second half, the text shares the most innovative features which have the potential to provide distinctive edge over competitors.

Also read: A guide to Enterprise and Consumer App Development

Essential Fitness App Features

It goes without saying that performance and scalability are among the factors most crucial in the success of an app. Besides these factors, following are some of the essential fitness app features.


The users are likely to have a variety of conditions depending on their age and health issues. The app developer should not treat all potential users equally. For instance, it would be inappropriate to suggest a senior citizen to run miles when one might be suffering from multiple age-related challenges.

Personalization of fitness mobile apps implies sharing the most pertinent content to each user. Fitness tracking app must have a distinct profile for each user. The user should be able to enter one’s age, gender, weight, height, and any health related problems. As a consequence, the app should provide the most suitable pieces of information to ensure improvement in health and fitness.

Also read: How to Make a Fitness App

Push Notifications

Whether it is the workout hour or the time to take a medicine, push notifications are vital to assist users in maintaining their health and fitness schedule. There is a range of use cases for notifications in fitness apps.

1. Reminding user about the muscle they would work on today.
2. Reminding users to take a scheduled meal or medicine.
3. Sharing the progress at the end of each week and month.

Beware! The fewer, the merrier. Populating the users’ notification bar with too many reminders and overly excessive notifications may cause displeasure. A single notification each day is fine unless user explicitly set the otherwise.

Workout Tutorials

Human body has a total of 360 joints. It is evident from this number that movement is an inevitable part of fitness. Every muscle and joint requires sufficient movement to ensure higher muscle strength, better circulation of blood, and prevention of soars in joints. In words of Socrates;

“It is a shame for a person to grow old without seeing the beauty and strength of which one’s body is capable.” (Socrates)

However, fitness enthusiasts need to ensure that angle of exercise is correct to get the best results. The app should provide coaching on doing exercise for each muscle and joint the right way. Moreover, it should also reveal the purpose of each workout and the consequences of incorrect postures.

Also read: 5 Core Stages of User Experience Design Process

Activity Goals

Research indicates that milestone achievements motivate humans to achieve challenging goals. Thus, the app should provide small milestones for users so that they can track improvement over the time.

The feature of geolocation serves well. A user can turn on the GPS so that the app keeps measuring the distance traveled in a day. It also shares the path that one traverses. This path is automatically sketched onto the embedded map in the app.

Innovative Features in Fitness Tracking App

The fierce nature of competition in health and fitness category suggests that innovation is indispensable. Mob Inspire performed a survey regarding the kind of additional features that users would like to have in apps. Based on this survey, our experts came up with four innovative recommendations. They have also developed and tested these fitness app features as test cases.

Tracking Blood Pressure and temperature

To incorporate this feature, the developers require IoT devices with embedded pressure and heat sensors to realize such fitness app ideas. Some apps claim to measure without these devices. However, the experts at Mob Inspire have tested these apps on a wide range of cases with boundary conditions to find that these claims are fallacious. Independent peer review research also confirms this hypothesis.

Nevertheless, the devices – usually pulse oximeters – used to measure oxygen rates in blood are inexpensive. Thus, users would rarely ignore purchasing one if they are aware of it. These devices connect with smartphone app using Bluetooth to share the detailed readings.

Body Heat Map

Sensors are also available to measure muscle activity to sketch a heat map in the fitness app. These sensors identify amount of heat and flow of blood at a given instant. The readings enable mobile app to draw human body with points of high heat penetration.

This idea for fitness mobile apps is more effective when aided with a key stating normal and alarming conditions. Heat maps in apps assisted by IoT devices are highly effective after workout to determine if the session was sufficient or not.

Multi-Platform Synchronization

There is a range of smart devices available today with varying screens and operating system. Although smartphone is portable, a user may not always be comfortable using one for fitness app. For instance, a smart watch is a better choice while running whereas tablet serves better while viewing workout tutorial.

It is highly recommended that the app is also available on platforms like smart watches, tablets, and laptops. Besides, the app should be synced on each device. In essence, the profile of a user automatically updates on each device when one completes a workout session.

Sleep Monitoring

An overwhelming proportion of population suffers from sleep deprivation. It does not only include the total number of hours sleeping but lack of deep sleep as well.

Sleep monitoring feature is one of the most attractive fitness app ideas. Its effectiveness remained a question for years. However, recent studies and subsequent pieces of research indicate that apps an efficiently integrated feature should measure sleep with up to 95% precision.

Also read: Recommendations for Successful App Development Outsourcing

Sleep monitoring feature makes use of motion sensors embedded in smartphones. Every smartphone in past five years from a globally recognized manufacturer embeds motion sensor in it.

Most physicians recommend keeping smartphone considerably far from body unless switched off or placed on airplane mode. However, motion sensors also work while the phone remains on airplane mode. Thus, it tracks the movement of nearby object – mostly human and indicates the total number of times movement occurred during sleep hours.

Fitness App Development

Implementing fitness app ideas require developing a scope. You can have as many features as you would like. It also depends on the targeted niche and the objectives that you intend to accomplish with this app.

Mob Inspire carries an experience of over a decade in planning, developing, deploying, and maintaining native mobile apps. We also assist businesses in employing effective marketing strategies. Our platform innovation model drives development and sustainability of multiple startups each year.

Our experts would like to work with you to develop the best health and fitness app. Contact us today to get ahead.

Medicine Delivery App

Medicine Delivery App – Essential and Innovative Components

Healthcare and pharmacy industries are witnessing paradigm shifts in their operational domains since the incorporation of on-demand business models. Startup enthusiasts are highly attracted toward implementing medicine delivery app model for their ability to attract huge investments.

The efforts in the past few years resulted in incredible successes as well as miserable failures. The components of this business and tendency to incorporate innovative features play crucial role in success. This article states the distinct modules of a medicine delivery platform before sharing some of the innovative and practical features.

Distinct Modules for High Accessibility

Delivery businesses worked even before the advent of smartphone revolution. Customers would request a product or service over the phone to have it delivered. However, the aim of on-demand model is to facilitate customers as much as possible without compromising business development.

Thus, an app for the purpose enables customers to request service from anywhere with only a few clicks on their phone. Similarly, an app for service provider and an admin panel would further enhance business. Following is a briefing on each of these modules.

Patient Module for Medicine Delivery App

The app specific for patients or their guardians is inevitable for on-demand business. A customer can select the medicine, choose the drug store, and schedule the delivery time. They can also track the scheduled delivery agent in real-time over the integrated in-app map on their phones.

Such an app should also allow payment method flexibility. In essence, it should provide facility for payment via credit card or another payment gateway like PayPal.

Service Provider Module

Empowering service agent with an app does not only assist them but business as a whole. The app for agent enables them to manage tasks through in-app task scheduler. They can find the upcoming requests apart from the tasks in progress and those completed in the past.

The app should provide real-time route optimization facility to delivery agents. Such software considers various factors including distance and traffic volume to decide about the best route. The app also assists patient module in real-time tracking because patient app relies on the GPS-powered location services in service agent app.

Admin Panel

Visibility and clarity in operations is highly crucial for smooth-running of businesses. Unfortunately, many startups as well as established businesses fail to survive because they are unable to identify the shortcomings and loopholes. Admin panel in instant medicine delivery app models provide visualization of data from various operation units enriched with meaningful insights.

Administrators and managers can view every vehicle in real-time while the drivers are online. They can also view the scheduled jobs for each driver. Such a panel is often powered with dashboards sharing information about top performing areas of business and those which require improvement. Thus, owners can enhance their business strategy and its implementation.

Innovations in Online Medicine App

The availability of three modules is becoming essential for the success of medicine delivery app. Moreover, there are innovative features which can provide you with a competitive edge over rivals. There are scores of examples indicating the influence of these features.

Businesses may choose to incorporate each of these innovations or a selection of them depending on the budget and scale of business that they intend to develop. Following are some of the innovative features which would rule in pharmacy industry in general and medicine delivery in particular.

Mini-Drones for Medicine Delivery

One of the most challenging problems in on-demand delivery industry is the cost of operations due to congestion in urban areas and distances in rural regions. This challenge further complicates while distributing medicines in calamity-affected areas where delivery agents have to risk their lives to help people.

Mini-drones are widely recognized as the most suitable alternatives to human agents in such circumstances. The cost of operations is incredibly lower than the same in case of human workers. Besides, they reduce the time consumption significantly since the aerial distance is lesser and drones avoid traffic congestion.

Zipline, a drone delivery service for distributing medicines in Ghana raised $190 million. The company is not the only business in the world using drones for logistics – Flirtey in the US and a number of other startups are also using this business model.

Prevention of Drug Counterfeiting

Counterfeited drugs make up one of the most profitable illegal businesses in the world with annual revenue of over $200 billion. Regulators in collaboration with legal drug manufacturers have tried time and again to place multi-level monitoring schemes. However, each of these schemes where either ineffective or too expensive.

Blockchain technology in healthcare is helping regulators in curbing counterfeited drugs. This technology keeps a track of transactions at every stage of drug delivery so that the regulators can determine which company is earning profit. This monitoring ensures that that only the registered products reach distribution centers.

Vehicle Tracking and Container Monitoring

The feature of tracking a vehicle is now essential in on-demand businesses. Vehicle tracking is equally crucial for customers and service providers. Customers can estimate the arrival time while administrators can ensure security of drivers and passengers.

Container monitoring is gaining great attraction, especially among supply chain businesses. The fleet vehicles often carry load for hundreds and, at times, thousands of miles. In such circumstances, the perishable goods are vulnerable to decaying due to varying temperatures. IoT-based apps are used to connect to devices in vehicles so that managers can track temperatures and container condition in real-time.

Smart Payment Methods

One of the highly sought-after features in on-demand apps is the e-wallet. The customers can refill their wallet credit once and pay for multiple apps via wallet. Similarly, service agents can receive payments in their wallet. Using e-wallet over credit card and PayPal has multiple benefits.

  1. Customers can top up the balance inasmuch that it remains sufficient for multiple service requests. This ability does not only save the commission of credit card issuing business but also encourage customers to repeatedly use your services.
  2. Customers can avoid overhead of keeping a track of multiple financial transactions. They can have an entirely separate wallet to track costs of such services.

Mob Inspire is successfully developing startups and assisting struggling businesses for over a decade now. Our professional team enables us to consistently feature among the list of top developers in the world.

We would love to work with you on your business model to introduce the next notable innovation. Contact us today.

IoT in logistics

Use Cases of IoT in logistics and Delivery Management

IoT is revitalizing the logistics industry with impressive applications. The number of connected devices is projected to cross 50 billion by the next of 2020. Logistics and supply chain are the most crucial stakeholders. Transporters confirm that they are attaining remarkable profits by improving resource optimization with smart devices. Below are some of the most vital use cases of IoT in logistics industry.

Vehicle Surveillance and Monitoring

The ride-hailing services like Uber and Lyft are already leveraging the power of GPS to ensure real-time surveillance, monitoring, and tracking of vehicles. However, IoT in supply chain and logistics can be even more effective. It allows scheduling of fleet apart from freight management. The IoT apps with GPS technology also display weather and road conditions collected from various vehicles.

IoT also provides the ability to track vehicle health. An efficiently built app would display the info regarding condition of tires and mechanics by acquiring the information from onboard devices. Moreover, the technology also assists drivers in parking and managers in fuel optimization.

Delivery Drones defining Future of IoT in Logistics

With alarming amount of traffic bustling through highways and midtown roads, the future of mobility might appear bleak. A couple of decades back, some industrialists and city administrations wished to redesign routes so that small parcel delivery network follows different route from the ones followed by private cars. Fortunately, innovations in drone technology are playing a crucial role in addressing this challenge.

The startups like Flirtey are demonstrating the fact that delivery through mini-drones is more than a concept. Although the services provided by such startups are on a very small scale, yet administrations forecast that they will be able to transfer the traffic load consumed by parcel and food delivery services entirely on drones.

Warehouse Management

Smart IoT devices enable you to make efficient warehouse management as well as inventory tracking. The management of large warehouses is often a huge mess for managers. IoT devices with the leverage of smartphone app provide the ability of aggregate planning and improved cross-docking and drop shipping.

Instead of verifying product units manually, RFID and barcode tags ensure that machines with scanners perform this job for you. The results of IoT in transportation and logistics can be seen over purpose-built smartphone app. Consequently, inventory tracking becomes excessively easier and effective as well. Besides, the cost of operations are is reduced significantly.

Facilitating Autonomous Mobility

IoT is leading a revolution in transport industry by enabling autonomous mobility. Self-driving cars are highly reliant on intelligent devices embedded in the vehicle. Innoviz LiDAR is an example. This device measures the distance of surrounding objects while an autonomous vehicle moves ahead and takes turns. It shares real-time data prompting the vehicle to decide about pushing acceleration and brakes at an appropriate time.

The widespread adoption of LiDAR will not only facilitate authorities in solving traffic problems but will also ensure improvement in vehicle’s fuel efficiency. LiDAR mounted self-driving vehicles have been tested for millions of miles. The manufacturers and independent reviewers confirm that this technology will drastically reduce road accidents.

Predictive Analytics

Thousands of logistics vehicles operating in various regions of the US develop a huge traffic network. The use of IoT devices in these vehicles enables the fleet managers to collaborate and create a connected mesh. It allows you to understand driving behaviors of drivers by utilizing heat map. The devices improve safety of fleet and provide mechanism to enhance fatigue management.

One of the most crucial aspects is the development of route plans by using the data from various devices embedded in vehicle. You do not need to be present in the vehicle. Instead, you can monitor fleet remotely using smartphone apps.

Mob inspire is the leader in mobile app development. Share the objectives that you want to achieve with a mobile app and our developers will assist you in development of highly efficient and cost-effective software.

Mobile app development

A Guide to Enterprise and Consumer App Development

Mobile app development industry is now well above a decade old. During this time, the industry managed to attain a number of remarkable feats which collectively lifted app development up to the contemporary level. The well-built apps are recognized by interactive theme, solid user experience, high efficiency, and strong compatibility with underlying platforms.

Over the years, a sizable number of categories have emerged with the two most generalized ones include Enterprise Apps and Consumer Apps. This article delineates the two categories including the subcategories in each before sharing Mob Inspire’s methodology toward mobile app development.

If you are already aware of your app category, jump to the methodology section.

Mobile App Categories

Mobile app categories

1. Enterprise Apps

These apps are organization-specific. In essence, they are designed to assist a company or its associates to perform official activities comfortably with optimized costs and in lesser time. These apps are usually unavailable in App Store and Google Play.

1.1 Enterprise Mobility Apps

Enterprise mobility is the practice of utilizing technology which enables employees to work remotely. Employees can access organizational data and perform a range of official activities using smartphone apps. It comprises mobile device management (MDM), Mobile Application Management (MAM), Mobile Security Management (MSM), and Mobile Content Management (MCM).

Mobility in organizations is attaining more attraction owing to the lightning fast internet speeds and sufficient security apparatus for remote working. Apart from the ability to work from anywhere, enterprise mobility apps also increases the collaboration between geographically distributed teams as well as team members working at the same workplace.

Read more: Essence and Impact of Enterprise Mobility

1.2 Information Systems

The owners and executives need to know the progress of businesses by assessing various departments and key performance indicators. Information systems provide the periodic reports enriched with graphs, charts, tables, and other dynamic data visualization techniques.

Apart from executive information system (EIS), enterprises also utilize management IS, and decision support systems (DSS). Data processing is performed at the stage of DSS whereas MIS defines the corporate strategy based on the outcomes of DSS. The IS app development for mobile enhances the productivity by manifolds.

1.3 Enterprise Resource Planning

You must be aware of ERP solutions if you are a business owner. The remarkable success of these solutions and research in it over the years pushed us four years back to introduce mobile ERP as well. Like desktop-based and web-based applications, mobile ERP also offers high visibility of core business operations. They allow efficient resource optimization and information flow between various departments of business.

Accessibility of ERP tools through smartphones and tablets provide remarkable portability. Mobile ERP ensures real-time access and lowers operational cost significantly.

Read more: AI for Business

1.4 Customer Relationship Management

Like ERP, mobile CRM was also introduced in the middle of current decade. The growth of internet traffic from smartphones and tablets increased multiple times every year. Consequently, smartphones make up the major proportion of internet traffic amounting 55%. This percentage does not include the traffic from tablets and other smart devices.

Availability of mobile CRM is not only productive for employees. It also facilitates customers to seek your services from anywhere. For instance, a customer can make a query or place an order while traveling. Either way, enterprises enhance their reputation by improving relationship with customers.

1.5 Human Resource Management

It attained incredible success as employees are able to access their monthly attendance and periodic performance audit reports on mobile phones. Mob Inspire performed HRM mobile application development with varying features for multiple clients over the years. The variation in features depends on the client’s business requirements.

For instance, one of our clients wanted to incorporate automated candidate search by matching the resumes with intended job description. Mob Inspire experts developed the solution which prevents HR managers from exploring through hundreds of resumes for a single position. It filters out the irrelevant candidates and shortlists those with suitable qualification.

1.6 Product Management Apps

The product units in warehouses and delivery vehicles undergo extensive security checks to prevent counterfeiting and fraudulent activities. Despite enormous time consumption and excessive spending of money, these checks are unable to ensure satisfactory efficiency. Nevertheless, the leverage of technologies including IoT, blockchain, and AI ensure remarkable efficiency – that too with high resource optimization.

One notable use case of IoT is the assistance in aggregate planning. Moreover, it also aids in transportation by verifying products without needing to unload them. Blockchain mobile app development makes money transaction highly transparent and secure with immutable distributed ledger technology.

1.7 Financial Management Apps

May it be invoice received at customers’ end or financial audit report at employers’ end, financial apps are vital for business processing. Although HRM and financial management applications are parts of ERP, yet Mob Inspire performs mobile phone application development for these software systems separately as well.

Financial apps provide the details of transaction and the shortcomings in the process. Fintech application development for mobile is bringing revolution to financial services and management. Most notably, Blockchain and Big Data modeling are the key innovations of the current decade and their integration within financial apps ensure substantially high efficiency in business operations.

2. Consumer Apps

Apps for consumers make up an excessively vast domain. Google Play alone has 60 categories out of which 17 are specific to various kinds of games and 9 for content particularly for families and children. Rests of the 34 app categories belong to a wide range of fields including medical, magazines, and weather among others. App Store also has 28 distinct categories.

Statista reveals that Games category makes almost a quarter of total apps available on App Store followed by business and education apps at 9.76% and 8.52%, respectively. Google Play also indicates similar results. Thus, some categories are more significant than others. Mob Inspire redefines the app categories as follows.

2.1 On-demand Apps

The on-demand mobile app development has caused more disruption in various industries than any other category. The collective valuation of companies whose business model comprises on-demand apps such as Uber is markedly higher.

2.1.1 Ride-hailing

In a span of less than 10 years, the valuation of Uber alone is worth $82 billion – as per independent reports. Scores of ride-hailing startups are emerging every year with cosmic funding. This on-demand business will continue to attract money for a couple of decades more before attaining sustainability. On-demand apps have entirely redefined taxi business by providing facilitation to customers without charging more.

2.1.2 Delivery and Logistics

The two most notable aspects of on-demand delivery services that distinguish them from traditional logistics is the last-mile and same hour delivery. The availability of apps ensures that businesses can transport perishable items as well. For instance, Grubhub, Uber Eats, and other food delivery services deliver the ordered meal in less than 30 minutes in most cases. These services are not confined to food delivery. The startups offering parcel delivery and grocery delivery like Postmates and Instacart, respectively are making substantial gains.

Also read: 8 Sustainable Business Ideas with Low Startup Cost

2.1.3 Healthcare

Arranging a doctor’s visit to patient’s home instead of the other way round makes on-demand healthcare highly attractive. Moreover, it also enables patients to seek services of physicians remotely. There are multiple kinds of businesses emerging in on-demand healthcare sector. The most notable ones include on-demand nurses, ambulance, and telemedicine. Global healthcare market is projected to reach $60 billion by 2020 with the current growth rate of 60%.

2.1.4 Home Services

Although all on-demand services are offering impressive opportunities for gig workers, yet home services are on top. The startups like Handy and TaskRabbit provide a marketplace for gig workers where consumers can seek services from most suitable workers. The success of these startups is a sufficient indicator to convince investors for investment in mobile application development for home services.

2.1.5 Laundry Services

Many service providers place on-demand laundry in home services. However, laundry services make multi-billion dollar industry alone. Thus, Mob Inspire places it into a separate subcategory of on-demand services. The success of laundry service providers like Mama Wosh indicate that on-demand industry is capable of raising millions of dollars for a startup by merely targeting the most tedious home chores.

Also read: Also read: Significance of Platform Innovation in Software Industry

2.1.6 Beauty and Wellness

The earning from provider services to consumers is not the only revenue stream for on-demand beauty apps. Such apps are heavily sponsored by local and international brands which offer cosmetics and skincare products. They use in-app advertisement as well as collaborate with service providers to increase their product sales. Thus, this advertisement enables at-home beauty service providers to significantly increase revenues.

Structure of On-demand Apps Platform

The most successful on-demand app development for mobile platforms comprises of an app each for consumer and agent as well as desktop-based dispatch and admin panels. These panels are integrated with mobile apps to ensure seamless services. Dispatch panel facilitates the connection between consumer and service agent whereas admin panel provides dashboards and real-time information to get valuable business insights.

2.2 Entertainment Apps

The second subcategory in consumer apps is entertainment. While on-demand apps make the highest combined valuation, entertainment apps attract the most number of downloads owing to the presence of Games category.

2.2.1 Games

Games does not only make up the category with most number of downloads but also comprises multi-billion dollar worth of businesses. Pokémon Go currently values at $4 billion while PUBG Mobile made $1 billion in 2018. The size of these games is multiple gigabytes reflecting the fact that they require sizable investment for their mobile phone app development. However, many lightweight apps including Candy Crush and Angry Birds managed to remain on top of the charts as well. Some ultra-lightweight apps like Flappy Bird also made significant gains.

2.2.2 Music Player

A massive number of music player apps already exist on application stores. More such apps make their ways every year. Despite this abundance, some of the apps manage to attain millions of downloads. Consumers look for apps which introduce innovative features without compromising performance. For this reason, some apps winning consumers’ attraction in the beginning fail in the long term. Thus, Music Player category is highly attractive if the app is good enough.

2.2.3 News and Magazines

Online publications are the main source of news for 44% of Americans. This percentage is above 60% in many countries. Moreover, these numbers are swiftly growing with rapid smartphone penetration and remarkable internet speeds even in the remotest regions. Apart from online magazines, blogs, and newspapers, eBooks are also making substantial gains owing to the availability of apps. With incredibly growing demand, there is a huge room for introducing more apps for news.

2.2.4 Video On-demand

The current market size of over $58 billion is projected to cross $91 billion by 2023. Although video subscription channels like YouTube and Daily Motion are the reasons behind initiation of this industry, yet Netflix and similar services are now the most crucial promoters. Mobile app development in VoD sector has the ability to earn more profits for entrepreneurs than social video sharing platforms because paid subscription generate a significant amount of money.

2.3 Education and Utility Apps

The apps providing online education and utility tools are rising in demand owing to the fact that students keep searching for ways that can optimize time. Consequently, the apps providing marketplace for tutors are also attaining consumer attraction. Utility apps are among the least costly when it comes to mobile phone application development.

2.3.1 Kindergarten

The excessive number of apps providing content specific for children and adolescents indicates their influence. Besides, the apps are also among those getting highest number of downloads. Although the presence in high numbers makes it tough to earn through paid subscription, yet advertisements work very well. These apps are now easier to locate since the introduction of Kiddle – Google’s search engine particularly for minors.

2.3.2 Health and Fitness

At-home workout training and guidance is one type of fitness apps which has already grown markedly. One of the most emerging types of health and fitness apps includes meditation for mental health. These apps are eliminating the need for keeping on-premises training centers. The business models also vary as many apps own the entire content while some of them offer marketplace for independent trainers.

2.3.3 Personal Task Management

One would barely use sticky papers when task management apps are capable of scheduling daily, weekly, and monthly plans. Mostly, these apps vary in the number of features with some app owners providing comprehensive management tools for social, academic, and professional activities. Thus, the investment does not carry any significant risk of failure even though failure probability is very low when app is built and marketed properly.

2.4 Marketplaces

Many categories discussed earlier mentioned marketplaces. These are platforms which provide a gateway for consumers and businesses to connect. For instance, two consumers can use eBay to buy and sell their belongings. However, there are some business models where marketplaces are essential.

Also read: Market Networks – Intersection of Marketplaces and Social Networks

2.4.1 Shopping

Marketplaces specific for online shopping can either sell company-owned services or it can be used by other retailers. Former is an example of B2C marketplace introduced initially by Amazon. If you are facing a financial crunch, it is wise allowing retailers to use your app to reach customers instead of spending extensively on starting your own retail store. Either way, marketplaces for shopping possess massive potential for global success.

2.4.2 Social Media

An impressive 89% of students in the US rely on social media for news (Statista, 2019). Although the concerns of fake news initially carried prospects that social media would not remain a primary source for news, yet the introduction of robust verification schemes by major networks including Twitter and Facebook are making these networks as reliable as traditional news networks. The widespread perception traditional media presents biased opinions push consumers more toward adopting social networks.

2.4.3 Real Estate

There are not only the real estate startups whose business model entirely stands on apps but traditional businesses as well. Realtor and Zillow are notable examples. Thus, the real estate professionals aiming to evolve their businesses need to invest in mobile app development for the purpose. Such apps do not only connect sellers and buyers but also provide gateway for safe, transparent, and quick transaction.

Mobile Application Development Methodology

The categories chart and its details indicate the wide variation in mobile apps. However, the app development methodology remains identical for each type of apps. The difference lies in the selection of frameworks and libraries. For instance, the apps integrating features of virtual or augmented reality require libraries of ARkit and ARCore for iOS and Android, respectively. Mob Inspire uses Agile Methodology for native app development.

Mobile app development methodology

Agile Methodology using Scrum Framework

Agile is the replacement of traditional software development methodologies. This methodology used by top mobile app development companies enables developers to carry out development and testing simultaneously so that there is least overhead of fixing bugs in the end. The traditional waterfall model is highly risky because the excessive number of errors may end the project in failure.

Agile is in practice at Mob Inspire for eight years. Our developers have made their own frameworks to cope with various situations. The 11 years long existence in mobile app development industry has allowed us to work on a wide range of projects in multiple industries.

Requirement Elicitation

The foremost stage is the understanding of objectives which you are trying to achieve. At this stage, the business managers would speak to you to seek every piece of information associated with the business idea. There is no feasibility study at this stage. Instead, the focus is to understand the goals. However, the managers duly inform you if there is anything wildly impractical in the tentative time and budget.

Scope Refinement

This stage involves development of feasibility study to ensure more clarity in the business model. The development team craft specific and distinctive use cases which can ensure achieving objectives. They define project workflow to associate responsibilities with each team member and time-scale network to estimate completion of project. Time-scale also includes the tentative deadlines to develop each module. In essence, scope refinement stage is a comprehensive blueprint of entire project.

Prototypes and Wireframes

The availability of scope enables designers to develop tentative designs of app pages. These designs called wireframes allow you to approve the appearance of pages including color scheme and theme. Wireframe development saves you a considerable cost and time which is consumed in making frequent changes to design. However, wireframes are only static images which are unable to demonstrate behavior of buttons and links. Prototypes enable you to evaluate behavior as well.

Development and Testing

Once you approve prototype, the stage of development kicks off. Under Agile Methodology, Mob Inspire experts perform development tasks in sprints. The total number of sprints depends on the scale of project. The experts aim to develop a predetermined number of modules in each sprint. One notable and highly effective strategy of Agile is the parallel testing. The testers and quality assurance team members work in collaboration with developers to perform testing side-by-side with development.

Launch and Maintenance

The deployment and launch of app must ensure that it integrates well with the existing business architecture. If there is an existing database, the datasets should be efficiently transformed to be accessible from app. Mob Inspire experts do not only ensure smooth launch but also provide limitless maintenance of app. Moreover, you can also assist you in scaling up the app with more features as required in future.

App Marketing

The years of experience in various industries enabled us to understand dynamics of a range of industries. Our marketing strategies ensure that you reach maximum audience from the relevant niches. Mob Inspire marketers help you in defining user persona and run the most effective business oriented marketing campaigns.

Native App Development

Although developing cross-platform apps is easier and less costly, yet Mob Inspire stopped offering such apps few years back. Platform independent apps have significantly less efficiency. The competition in market and the benchmark set by top apps indicate that efficiency in terms of speed and size is the top factor in success of apps. Thus, development of separate apps for Android and iOS platforms – usually referred to as native app development – is the suitable approach.

Kotlin for Android App Development

The developers at Mob Inspire use Kotlin language for Android app development. Google also recommends Kotlin as this language is highly compatible with Android Operating System. One of the most attractive features while using Kotlin is the ability to use Java libraries without wrappers and adapters. Thus, developers attain the simplicity of Kotlin and the power of Java. Moreover, Kotlin allows development with both object-oriented and functional approach.

The comprehensive app development approach of Mob Inspire enables it to consistently feature in rankings for app developers issued by credible firms.

Swift for iOS App Development

Swift is completely replacing Objective-C as the de facto language for iOS app development since its launch in 2014. Its widespread acceptance by global iOS community enabled it to make into the list of top 10 most sought-after software development skills as rated by TIOBE. Consequently, the number of apps annually developed using swift would bypass those by Objective-C in less than two years. The upcoming Swift 5 is about to release as iOS developers at Mob Inspire look forward to it.

The businesses from a wide range of industries are in collaboration with Mob Inspire to fulfill their software development needs. We would love to become your partner too. Contact us so that our professional mobile app development teams can assist you in aligning your business to the path of success.

Big Data in Media

Why is Big Data Incredibly Effective in Media Industry?

There are obvious reasons that explain the ambition of 83% of the companies to invest in big data in 2019. Research at McKinsey reveals that around 50% of enterprises confirmed that utilizing big data revolutionized their business operations – particularly marketing and sales. Consequently, the global revenue is projected to cross $103 billion in 2027 from current $43 billion. One of the most notable instances which are assisting in achieving this feat is big data in media.

Psychographic Segmentation with Big Data Solutions

Customers are only going to subscribe for a video on-demand service if the provider is able to convince them. The latter needs to find out what drives customers to download the app and which type of content do they want. The answers to these questions vary depending on age groups, socioeconomic situations, trending programs, and user interests.

It is practically inefficient to determine these factors at the level of individual subscribers. Using big data, you can identify the viewers with similar interests and demographics before grouping them together. This grouping, technically referred to as psychographic segmentation, provides the outcome which can then be used to offer video content relevant to each subscriber’s interest.

Apart from consumer analysis and determining consumer trends, big data analytics in media also enables VoD service providers to sketch consumer journey map. The compilation of this map allows companies to find the path followed by consumers before becoming subscriber. Similarly, it also allows determining the causes of drop in subscription percentage.

In all, psychographic segmentation and consumer journey ensure effective market research in VoD industry.

Smart Filters for Big Data in Media and Entertainment

The websites and apps for social media, public relations, and discussion forums often feature instances of hate speeches, abuse, and graphic violence. Facebook alone has 2.38 billion active users as per Statista figures from March 2019. With billions of users participating in online social activities and discussions, the amount of inappropriate content is also growing.

It is impossible to filter each comment, post, picture, and video manually. All notable social networks are and discussion forums have placed multiple checks so that inappropriate content can be removed as soon as possible. The pace of tech development is too fast for legislators to develop corresponding laws in time. Thus, the governments are trying to regulate such platforms with filters using big data without compromising free speech.

Spam and Intrusion Detection for Enhanced Data Security

Cybersecurity challenges are posing more threat than ever as data security is becoming one of the top concerns for service providers, regulators, and consumers alike. IBM research reveals that cost of breach involving over a million records is $42 million. Every breached record costs $148. Since most of the consumers of VoD and social media are non-technical users, they are prone to falling for spam emails and other intrusion scheme.

Big data in combination with machine learning and deep learning algorithms including Naive Bayes and Multilayer Perceptron (MLP), respectively can aid in developing filters which detect spams and issue an alert. Top media outlets have placed comprehensive intrusion detection and prevention algorithms to ensure excessive data security.

Data Science in Media Industry for Predictive Analytics

It is crucial for a service provider in any industry to have knowledge about changing trends. Big data allows companies to make strategic decision making and corporate planning by forecasting future. This big data forecast in media industry depends on relevant data acquired from credible sources.

The predictive analytics based on future projections enable service providers to outperform their competitors by working on content which is projected to be in high demand. It is notable big data in media and entertainment requires authentic data because acquisition of data which is inconsistent, irrelevant, or unreliable results in worsening of analysis. Such erroneous analysis would generate incorrect predictions, and hence result in inefficient corporate planning.

Intelligent Self-trained Virtual Assistant

It would be unwise to keep human assistant who listens and notes down queries and complaints of subscribers. This age of AI provides highly efficient virtual assistants that are more far productive than human for the same job. Using virtual assistants does not only reduce cost but also enable you to offer seamless services.

The most attractive feature of modern virtual assistant is its ability to train itself. In essence, such a software system uses past interactions and improves itself using reinforcement learning technique. You do not need to wait for the system to get matured before using it for interactions with consumers. Instead, Mob Inspire provides such systems which are already trained over variety of datasets.

Virtual assistant is one of the most widely used big data applications. Even the companies with absence of large-scale data are also utilizing robotic assistants. They can provide round the clock access to remote assistance. These systems are not only capable of responding the issue but solving it as well.

Redefining Marketing Strategy

Crafting consumer journey is one of the marketing phases that target customers. However, there are other metrics as well which are essential to determine for marketing. Every significant marketing campaign requires extensive analysis on financial situation. Big data in media industry allows predicting the projected growth volumes in response to various campaigns so that campaigns can be prioritized.

For these reasons, the top providers of video on-demand services are emphasizing on marketing, particularly instant gratification. They are able to assess what consumers would like to watch and present the most relevant results. The remarkable return reflects in 26% growth rate of Netflix as indicated by financial report of Q2 2019.

Mob Inspire is performing research and development in big data for a data now. In this period, we have assisted dozens of clients to refine or redevelop their architecture by using big data solutions. We look forward to developing new partnerships in the industry. Contact us today so that our experts can help you in the most appropriate way.

Fintech Disruption in Financial Services

Tech Innovations for Fintech Disruption in Financial Services

Researchers have published extensively on fintech in the opening decade of the current century. Although the amount of theoretical work is sufficiently large, yet no company could attain any significant breakthrough in practice until late 2008 when the businesses were suffering severely from Great Recession. The subsequent period witnessed a remarkable revolution demonstrating fintech disruption in financial services.

This period was the beginning of time when scores of industries started to incorporate advanced fintech. Following are the three most notable emerging trends in financial services which revolutionize data security, data analysis, transaction processing, and operational management in corporate sector.

Blockchain for Innovation in Financial Services

Documented businesses in every industry rely on traditional banking for transactions. As the challenges section indicates, transaction through centralized banking carries many vulnerabilities. Blockchain is an appropriate alternative which is tested for over a decade to addresses transaction problems without leaving side-effects.

Blockchain is an instance of distributed ledger technology which defines a database to store data in distributed and shared schemes. The most notable aspect that distinguishes blockchain from other data management techniques is immutability. The technology is tamperproof unlike relational database management systems which are prone to intrusions.

This technology is revolutionizing financial services by bringing transparency and security. Transparency reflects in the fact that each stakeholder can view history of records as well as the timestamp which indicates time when a block or record was added to the chain.

Blockchain ensures data security with its architecture based on consensus algorithms. Such algorithms require consensus of more than 50% of nodes to make a new block with same transaction record. The probability of generating such a consensus is negligible.

Big Data for Financial Analysis and Projections

The growth rate of data is incredible – to say the least. With the current rate, the total amount of digital data would be as big as 44 zettabytes by the end of 2020 – Raconteur reports. Besides, the data created every single day by 2025 is projected at 463 exabytes. For reference, single zettabyte is equivalent to one billion terabytes.

The creation of such a humungous amount of data is rather beneficial than alarming. As the volume of data grows, the business or the underlying industry has greater opportunities to make correct future projections.

“79% of enterprise executives agree that companies that do not embrace Big Data will lose their competitive position and could face extinction.” (Accenture)

Big Data enables financial institutions to identify patterns in market and forecast future trends. The utilization of Big Data for over a decade is proving this claim as companies are attaining meaningful insight from vast sets of data.

Bank of America introduced a virtual assistant called Erica to help clients with finding billing information and transaction records in seconds. It eliminates the need for manual input of information and search of records. Instead, it runs a predictive analytics to provide precise information. This intelligent assistant is capable of training itself. The bank expects that Erica will get as much smarter in a matter of months that it will provide recommendations as well to clients.

AI and RPA Fintech Technology Solutions

Artificial intelligence resonates in the corporate world more often than any other set of technologies. Financial services have the potential to take the leverage of AI far more than any industry. The degree of repetitive and non-technical tasks is way too high as workers have to speak and type more or less similar set of information to clients.

Robotic process automation addresses this challenge by automating most of the repeated tasks. Two most impressive innovations in this regard are voice assistants and chatbots. A voice assistant answers the queries of clients by replicating human speech while chatbot does the same through online real-time chats and emails.

Also Read: Robotic process automation in healthcare

Earlier, the chatbots could only answer a few questions. They would respond with limited set of answers picked from a pool. However, the use of machine learning and natural language processing (NLP) is now enabling bots to self-train themselves and respond to complicated questions as well. Self-trained bots are now frequently used in industry and ensure a significant drop in operational costs.

Impact of Technology on Financial Services

  1. Data security is one of the chief challenges in financial services sector. The Financial Conduct Authority in UK reports an increase of five times the number of data breaches in 2018 as compared to previous year. A total of 145 banks and financial institutions reported the breach. The figures in North America and rest of the Europe are also alarming. Fortunately, the companies that use Blockchain and AI have significantly low record of violation.
  2. Transparency is crucial when dealing with large-scale transaction processing. Blockchain is ensuring the transparency through its distributed ledger policy. Every stakeholder has more visibility and control over transaction history. Thus, Blockchain elevates the level of trust.
  3. Pace of operations in businesses is growing with the adoption of these technologies. Robotic process automation (RPA) for fintech industry is at the forefront in reducing the time consumption by automating repetitive tasks. Blockchain is enabling financial services providers to perform days-long transactions to complete in seconds.
  4. Cost of operations is also depicting drastic drop in the companies which are adopting Blockchain, AI, and Big Data solutions. For instance, chatbots and virtual assistants eliminate the need to keep 24 hour attendants. Blockchain is replacing the need to keep verification officers. Instead, of someone verifying the transaction records for you, Blockchain enables you to comfortably verify it yourself.
  5. Operational efficiency is the most notable impact of adopting effective fintech products and services. They provide excessively better customer relationship management (CRM) as well as enterprise resource planning (ERP). Besides intelligent information systems provide insights for informed decision making.

Join the Innovators

Fintech industry is leading a revolution in financial services sector which is barely feted like revolutions in other industries. The reason is the fact that most people are unaware of the technical intricacies involved in this revolution. The corporate sector has leapfrogged into an era where acquisition of fintech technology solutions is not a choice – rather a compulsion.

Mob Inspire can assist you in becoming a part of this evolution and in avoiding the extinction. Contact us today so that our experts will take you further.

Automation in healthcare

Robotic Process Automation in Healthcare Industry

The practice of adopting automation is revolutionizing the operational activities in every industry. McKinsey & Company reveals that the process time reduces up to 60% by incorporating Robotic process automation (RPA). Besides, it ensures three times bigger return on investment. Automation in healthcare industry indicates even more impressive results. Some automation activities are still in rudimentary and testing phases while others are into commercial practice for years.

Following are notable uses cases of automation in healthcare.

Data Analysis for Disease Diagnostics

The prevalence of autoimmune diseases reflects in the fact that annual spending on treatment of these diseases in the US is 25% more than spending on cancer-related problems. The amount of expenses is a factor of delay in diagnosis. Thus, delays do not only pose threat to health but also increase expenditure by manifolds.

Predictive analytics ensures timely diagnosis with much less cost. Using this technique, healthcare practitioners collaborate with software engineers and data scientists to analyze data of thousands of patients. This analysis enables them to find patterns, and hence make informed decision making.

Although the technique does require massive amount of data, yet regulators and official healthcare agencies maintain this record and share it for research purposes.

Smart Billing with Healthcare RPA

Besides AI, smart systems are also driving automation in healthcare sector. One use case is that of automated prescription. Such a technology is still far from prescribing medicines because, at current state, it involves uncertainty. Nevertheless, the software systems powered by AI and IoT accelerate the process billing.

Patients or doctors request a drug online through apps. Smart billing software systems acknowledge and schedule the order for delivery. Besides, these systems also generate receipt with authentic stamp. This entire process of prescription including ordering and billing is automated with robotic process automation in healthcare industry.

Automation in Healthcare for Resource Optimization

Smart billing is only one instance of effective resource optimization with healthcare automation. There are scores of other examples where automated information systems used in healthcare are revolutionizing the businesses.

Healthcare companies including hospitals, clinics, and pharmacies still rely on human workforce to perform most of the clerical operations. However, statistics report an alarming level of shortage of human resources. Researchers in a recent study noted that there will be a shortage of 260,000 registered nurses in 2025 if it continues to grow at current rate.

Any clerk, regardless of the amount of experience one carries, is a human after all with a high proneness to error. The erroneous data entry is frequently resulting in wrong appointment scheduling. The time consumed while performing the tasks manually goes without saying.

One notable use case which is already in practice for some years is chatbot application. The research and development over the years has resulted in impressive maturity of chatbots which are capable of communications as good as humans.

“The relationship between technology and people has to change in the future for the better, and I think RPA is one of the great tools to enable that change.”

(Leslie Willcocks, Professor of Technology Work and Globalization at LSE)

Thus, the automation in healthcare is ensuring resource optimization through smart billing, automated appointment scheduling, and communications with clients. The result is a remarkable reduction in costs and time consumption of performing the operations.

Data Analytics for Business Growth

This use case is not specific to healthcare industry. In essence, data science is revolutionizing every industry by providing insightful information. The companies can track the performance of their employees as well as their business campaigns. They can identify the areas which are underperforming and those which are overachieving.

The most significant use case of data analytics for automation in healthcare is its ability to forecast future. Healthcare companies can predict trends in future by assessing the behavior of current and past customers. They can invest more in areas which are generating more revenues for them.

The field of data analytics takes the leverage of artificial intelligence to enable companies in developing precise future projections. The process includes access, extraction, and cleansing of data before its segmentation into relevant groups. Finally, the segmented datasets are visualized in the form of graphs and charts so that the executives can make informed decisions.

Excessive Data Security

Data breaches have become the most painful events in healthcare industry. Although every industry faces data security concerns, yet the cost in healthcare is cosmic. Each compromised record costs $408 on average – up from $380 in 2017. In contrast, all other industries combined have per record cost of $148.

Irrespective of how wealthy a company could be, healthcare businesses cannot afford to have breach of any sort. Fortunately, robotic process automation in healthcare industry is assisting big time in developing and sustaining a comprehensive security framework.

Automation is leading the processes of intrusion detection as well as prevention. An efficient system with extensive security checks can detect the breach at its earliest stage and alarm the concerned authorities before the intrusion can cause harm. To add further comprehensiveness, the systems can also prevent attacks altogether so that you can invest time and money on business growth instead of firefighting with data security violations.

Robotic Process Automation for Clinical Research

RPA along with Blockchain technology is ensuring remarkable developments in clinical research. Such studies require experimentation on patients. Prior to any experiment, the researchers need to get consent of subject. Machine learning helps in finding the reasons for patients’ concern regarding trials. The technique assists in determining the behavior of people toward clinical research through discussions on forums and social media.

Apart from consent, researchers also need to determine the appropriate set of individuals who are most suitable for running the trials. The RPA enables them in achieving this feat by assessing the record of thousands of potential subjects and selecting the most suitable ones.

Besides, the utilization of Blockchain ensures automation by providing smart contracts. Many individuals employ unethical practices by tempering the records and running trials on patients without their consent. Blockchain technology provides tamperproof blocks of information which disallow such practices.

Mob Inspire is developing healthcare automation products for a decade now. We are leaders in innovation and tech development. Our experts can assist you to incorporate tech software infrastructure which complements your business needs. Contact us today and we will have our professionals help you.

User Experience Design Process

5 Core Stages of User Experience Design Process

It is the end users who are going to use an app. App design, regardless of how extravagant it may be, is useless if the concerned people are unable to use it effectively. Thus, apart from UI design, designers must ensure to follow user experience design process. At Mob Inspire, designers follow a comprehensive design UX design methodology which corresponds to end users’ needs.

Following are the core components of UX design Process

Designing User Persona

Knowing the potential users well is crucial prior to designing. The behavior of users on app varies depending on their technical understanding of the subject matter. Besides, the knowledge about demographics based on cultural diversity and age groups also plays a significant part in enhancing user experience.

For instance, if the app is dedicated to optimize technology enterprise operations, it need not be having an extremely simple interface. In such a case, user persona has technical knowledge. However, an individual lacking technical background is unlikely to be well-versed with operating systems and functionality of smartphones. Such a user may not be comfortable learning while using less interactive app.

Navigation Blueprint

A sitemap or a blueprint provides the sketch of app navigation. In essence, it is an on-paper visualization indicating the page that opens when a user taps on a button, an image, or a dropdown. Designers at Mob Inspire design blueprint using flowcharts defining the hierarchy of app with each subpage.

A comprehensive UX design methodology requires complete sitemap which depicts hierarchy, breakdown of functions, and proposed appearance of each page. It includes the strategy to render text and images on screens of different sizes without losing the element of interactivity. The reason for sketching the tentative design on paper is to increase clarity before turning on to the prototyping phases.


Once the app has a definite sitemap, the designing of wireframes for each page follows. Wireframes provide an end-to-end picture of page starting from top right till the end. These are high resolution photos taken from design tool to aid in UX design process. The aim of keeping higher resolution is to ensure that pixels do not distort while a designer zooms in to analyze each section.

Wireframe app design is vital to provide an appearance of app to client that would be closest to the one after project completion. It allows changes to the app design as required by client at early stages.

Working Prototypes

Prototyping enables clients to test the design in dynamic environment. In essence, wireframes are static and do not reveal the behavior attached to each button, tab, or link. Any wireframe is essentially a picture showing the design, color scheme, and readability of app. Prototype development is crucial phase in user experience design process because it unveils the degree of convenience for users while using the app.

The expenses of making changes to the app rise as the design lifecycle progresses. Prototypes reduce the expenses significantly because it enables clients to indicate all changes in the beginning.

End-user Testing

Many novice designers fall for adding fancy animations to the app design. These details decrease interactivity because user has to deal with a vast amount of animation. Conversely, t is also unwise not to add cosmetic details at all. However, the extent of animations depends on understandability and usability of end users.

You may recruit a selection of people who are unaware about technical specifics of app and have them test the app. This third person perspective is essential because you or one of your partners may not see the shortcomings in the app which an end user can catch. Furthermore, documentation of changes and feedback from testers are significant as well.

Also Read: How to Choose an App Development Company

Mob Inspire is designing and developing native apps for Android and iOS for over a decade now. Contact us today and share the business model. We will develop the requisite technology for you.

Blockchain in transportation

Impact of Blockchain in Transportation Industry

Blockchain continues to remain a buzzword in technology circles. In the past couple of years, however, it started to find its practical implementation as well. The companies providing Blockchain and the ones incorporating it remained highly successful. Logistics and transportation industry is one of the primary beneficiaries with major players taking part.

This article reveals the ways in which Blockchain in transportation would be very fruitful. Later, it shares some of the notable case studies reflecting the degree of success. The following brief introduction to the technology is optional.

What is Blockchain Technology?

Unlike the widespread belief, Blockchain is not merely the alternative for traditional money transaction schemes. Instead, it is a platform using which businesses can replace the traditional methods of online payments. The replacement of these methods is only a use case of Blockchain. The technology has the potential to entirely redefine transport management for increasing efficiency, reducing operational time, and augmenting the profit margins.

Blockchain uses the concept of distributed ledger. In essence, the information is stored in a series of virtual blocks. Each new block connects to the previous one with a cryptographic hash. Apart from hash, every block contains transaction data along with timestamp to ensure chronological order of chain.

The data stored in blocks is immutable. This implies that the data once updated on a block cannot be changed. Thus, each transaction gets stored in a separate block whose content are not modifiable. SHA-256 is one of the most common hashing schemes.

The immutability feature follows from the fact that the longest blockchain is the most valid one. This longest change rule ensures that any individual trying to fork the chain somewhere in the middle and connecting it to another chain would have smaller resultant chain. Thus, the preference would still be given to longest chain.

Besides, any new chain with same transactional data would still be invalid because the hash ID would not be recognized by rest of the nodes. Therefore, it is practically impossible to tamper the details on blocks making Blockchain technology an impregnable one.

Blockchain in transportation and logistics

Although the possibilities are unbounded when it comes to applying Blockchain in transportation industry, yet following are some of the use cases which have already been proved successful.

Instant Payment Verification

Transaction in cryptocurrency is one of the many use cases of Blockchain. Bitcoin presents an instance. Unlike traditional banking where transactions are monitored centrally, Bitcoin is distributed. Each of the users with transaction records in a chain is able to view each block containing transaction details.

The sender can use blockchain as a proof that transaction was made while receiver can verify if the transaction is valid or not. In contrast, the traditional business method often runs in monetary disputes. Research indicates that up to $140 billion worth of payments disputes hit transportation industry every day.

Apart from verification of transaction, the fault tolerance ability ensures that the Blockchain never goes down. If one of the nodes with access to Blockchain is unavailable, the blocks are still accessible from rest of the nodes. The only way that a payment remains unverified at a given time would be the event where each node goes down, which is close to impossible.

Smart Contracts with Blockchain

It takes days and, at times, months to complete payments and the associated paper work in a transaction. Companies have to involve third party contractors who act as middlemen in streamlining the transaction process. The cost of operations surges further when acquire these middlemen.

Smart contracts eliminate the requirement to keep third parties and automate the process of payments. Both parties including sender and receiver prefix the terms for transaction and program the Blockchain in such a way that payments are performed as soon as receiving party receives the shipment.

Smart contracts are successful because both parties have an increased level of trust through this transparent transaction scheme. Each operation progresses instantaneously since immutable ledger denies any tampering and, hence completing the task without delays at any point.

Goods Tracking

One of the most crucial applications of Blockchain technology in transportation is the ability that it provides to track goods. In a traditional setting, counterfeiting of products is very common because retailers and end users are unable to verify the authenticity of items. Drug counterfeiting alone is inflicting a loss of over $200 billion annually to pharmaceutical industry.

Research reveals that 3.16% of total drugs produced are counterfeited resulting in substandard products. Furthermore, the reports from Asia, are more alarming with India alone having 25% of counterfeited drugs.
The application of Blockchain allows retailers and users to verify the origin of a drug. Since the original manufacturer develops its unique hash, the regulators can identify if a product belongs to original manufacturer or not.

Food safety is one of the chief concerns in the world today. The United States alone suffers $15.6 billion loss due to foodborne diseases. Like drugs, Blockchain helps consumers in tracing the origin of three meals they take each day.

Also Read: Application of Blockchain Technology in Healthcare

Inefficiency in Load Management

One of the biggest challenges in trucking industry is to make the appropriate number of trucks available for distribution of goods. Fleet owners are frequently running into losses as most of the space remains empty in some trucks whereas others run out of space. As per American trucking Association, 90 percent of the worldwide trucking companies have six trucks or fewer. This problem results in either empty or partially-filled containers of trucks.

Blockchain can resolve this challenge by creating an excessive amount of trust among carriers and shippers. Besides, the trucking companies can collaborate with each other as well to develop a mutually beneficial relationship. The growing number of members of Blockchain in Transport Alliance (BiTA) is a highly encouraging factor and reflects that Blockchain will have a crucial say in future trucking.

Notable Case Studies for Blockchain in Transportation Industry

Although Blockchain is still in its rudimentary stages, yet a number of companies of all sizes is starting to implement the technology. Three of the most notable case studies are as under.


In collaboration with IBM, Walmart is revolutionizing its supply chain management. The retail giant made essential for its suppliers to push each transactions on Blockchain. This practice creates an incredible amount of transparency, enabling consumers to verify the origin of each purchased item.

Previously, the company had to wait for seven days to verify the origin in case any doubt occurred regarding the authenticity of a retail product. In one such events where unhygienic lettuce resulted in a disease outbreak, the subsequent investigation took months before experts could trace the origin of problem. The incorporation of Blockchain reduced the time significantly to only 2.2 seconds.


This Blockchain solution developed by IBM in collaboration with Maersk – world’s leading shipping company – is providing a transaction platform for shippers and carriers. According to Maersk official reports, more than 100 supply chain operators are using this platform.

This Blockchain platform is one of its types and its success indicates that such solutions offer huge business opportunities. TradeLens is currently inviting large-scale shippers. Any investment in Blockchain for small scale businesses would be highly effective.


It is a collaboration of five banks with a technological support from IBM resulting in a revamp of global trade finance. Batavia enables an automated and highly transparent transaction records for transportation through land, air, and sea routes. Besides assisting business owners and banks, Batavia is also helping insurance agents, operators, and consumers in eliminating the tedious and time consuming paper work.

What are you trying to accomplish?

Do you wish to take the leverage of Blockchain for your business? Is there a Blockchain-based startup idea in your mind? Mob Inspire is helping entrepreneurs in establishing startups for over a decade. Besides, our experts assist businesses in restructuring their corporate architecture, mobility, and tech infrastructure. Contact us today with your business problem and we will assist you in effectively solving it.

Artificial intelligence in agriculture

Use Cases of Artificial Intelligence in Agriculture

The agricultural practices over the decades have seen a remarkable transformation. Innovations of information technology and, particularly, artificial intelligence in agriculture are ensuring that agriculture sector provides impressive business opportunities. Volume of production, ease of monitoring, cost of farming, and operational comfort are some of the benefits that AI brings in agriculture.

Following are four of the most notable use cases of artificial intelligence in agriculture.

    1. AI for Harvest Improvement

    The use of excessive herbicides and pesticides do not only reduce the production volume of crops but also affect quality. Therefore, plant pathologists are leveraging the power of AI technology to optimize production by controlling the amount of chemical substances. Consequently, the quality of harvest is significantly enhanced over the past few years.

    To achieve this feat, IoT-based devices aid AI software to decide the areas which require the use of herbicides. Besides, this combination of software systems also assists in suggesting the precise quantity of herbicides above which the yield would start to decline.

    2. Robotics in Agriculture for Soil Quality Tracking

    The assistance from drone cameras powered by computer vision technology allows farmers to identify regions in farm which need attention. This technology enables farmers to perform surveillance of area in real-time. Besides, drones and the associated technologies reduce the amount of time required to monitor entire land area.

    The statistics below indicate that number of people employed in agriculture is decreasing rapidly owing to successive industrial revolutions over the decades. Before the requisite technologies, farmers had a hard time coping up with this change.

    Fortunately, research and development in robotics have changed the circumstances in favor of agriculture. Now, the producers can attain much more ambitious production targets in the same land area with a fraction of workforce.

    3. AI-based Risk Analytics

    The efficacy of risk assessment defines the quality of farming. You need to identify all the possibilities leading to losses and the potential volume of loss in each case. Former is the quantitative risk assessment whereas latter is qualitative one.

    Role of artificial intelligence in agriculture highlights the most while crafting and executing a risk assessment strategy. The AI systems assist in predicting weather months ahead. This ability comes in handy in areas which are more likely to receive excessive rainfall and subsequent floods. The land owners can plan if the flood is likely or not and if it carries the potential or not to inflict damages to crops.

    4. Predictive Analytics for Aggregate Planning

    The utilization of data analytics is significant in contemporary agricultural practices. Data analytics enable farmers to make effective aggregate planning. In essence, farmers can plan the amount of production which should be stored after milling and the amount which requires to be sent to retailers immediately.

    Most of the crops cannot be stored for longer periods without spending excessive money on expensive storage schemes. Artificial intelligence in the field of agriculture assists in developing an appropriate balance between demand and supply. Farmers often find it challenging to deal with task practices that they have not performed earlier. AI chatbots are addressing these challenges effectively by providing instant assistance to farmers’ queries.

Artificial intelligence is becoming an essential component in modern farming. Farmers are able to attain significant advantages by reducing costs and increasing yield. Would you like to incorporate AI systems in your farming business as well? Contact us so that one of our experts will develop business use cases specific to your business.