dating mobile app development

Online Dating: A deep dive into the Tinder Business model

Imagine a scenario where you get to swipe, get paired, then flirt, and finally date. Strange as it may seem, this is the Tinder business model. The idea is really simple yet so powerful that it has managed to captivate millions of viewers around the globe and is one of the fastest growing social startups in the dating mobile app development industry.

Released in 2012, the app had 350 million swipes per day by late 2013, which rose to one billion by the end of 2014. Since then, Tinder has only grown bigger. It is, without doubt, the most bewitching app since the internet.

The app is available in 40 different languages and is spread over 190 countries. It is estimated that in 2021 Tinder users will reach around 60 to 65 million.

In this article, we will address questions like how the app is making money, the costs, its future sustainability plans, and how did an app like Tinder in the dating app development world take the internet by storm in 2013 by gaining tremendous popularity so soon?

Tinder business model – How tinder makes money?

Before getting into the business model of the company, let’s delve into a brief history of how the company raised its initial funding and who invested in the startup to get the ball rolling for Tinder in the dating mobile app development business.

A brief history

According to a document published by TechCrunch in 2014, the CEO of Tinder, Sean Rad, claimed that the company did not raise any outside funding initially. He stated,

“We are in a fortunate position that we have internal sources of funding, we don’t need to raise outside capital, but it’s something we think about often.”

Many Silicon Valley investors were looking to fund the company back then, considering how fast the two-year-old company was growing. They were, however, reluctant because Tinder was incubated out of IAC’s Hatch Labs in 2012, and the cartels of the internet world still owned a majority stake in the company.

An earlier report confirmed how the Benchmark general partner, Matt Cohler, was looking to invest, valuing the company between US$ 750 million to US$ 1 billion but there were concerns regarding the deal structure which could ultimately hinder its completion. Cohler already had an incredible history of being successful with his investments backing companies like Instagram, Dropbox, Facebook, etc, back then.

Tinder Plus and Tinder Gold – Game-changer for the Online Dating App Industry

The dating mobile app development industry originated in the dot-com era and transitioned to mobile apps after the iPhone was introduced in 2007 with match-making apps like eHarmony,, and OkCupid. New enterprises, with a limited customer base, struggled to get even the slightest share of the market since the legacy brands already dominated the dating industry till 2012.

Then came Tinder, the app that revolutionized the dating app development world by drastically modifying the user experience. Tinder focused on previously ignored young-adult segments and in just two years, the segment tripled in size.

The app came in 2013 as a free application. In 2015, they changed the business model and started charging for a few features with Tinder plus. The new Tinder plus divided the operations into two sections; the network-making Tinder and the cash-making Tinder plus. Additionally, a new version, Tinder Gold was introduced in 2017, which integrated an extra feature.

Both versions provide premium features like unlimited likes and chatting with singles worldwide. The Gold version even allows users to see who likes them and generated 19% of sales. This feature also ended up being the hot new money-making feature for the Tinder app.

Revenue Generation through Ads

Many organizations have partnered with Tinder for sponsorships of their profiles. Tinder, like Snapchat, has incorporated the sponsored ads into its standard interface. Whenever a user swipes and sees a sponsored profile, they get matched and are asked to click on the provided link to connect with that profile through Chatbots.

Key Elements for Dating Mobile App Development

We discussed above how Tinder makes money. Now, let’s delve into some of the key takeaways that every dating app should pay heed to while developing an online dating platform:

  • The Tinder app promotes positive psychology by not letting the user know who rejected them.
  • Trying to understand the user demands. Tinder used just one gesture – the swipe function. No extra clicks or typing. Simple left and right swipe.
  • To make the app usage less cumbersome a swipe feature was introduced by Tinder that does not require the user to tap using a keyboard.
  • Promote organic growth like Tinder by targeting college campuses rather than spending on paid promotion and advertising.

Tinder’s sustainability plans & costs

These are not normal times as the years 2020 and 2021 have changed online dating for good. Before the coronavirus began its frenzy around the U.S., dating apps encouraged users to rendezvous face to face. Now, we live under house arrest due to frequent lockdowns and minimal human-to-human interactions.

We, as humans, are extremely adaptable hence the pandemic is likely to alter our dating habits, permanently. These apps are now focusing on pushing users to meet virtually using video-based features ultimately making it simpler to meet new people with a few taps on their smartphones.

The Tinder CEO, Elie Seidman, states that the app user activity has risen by 10% to 15% across the country during the Covid. He said,

“While we are socially distant, we definitely aren’t disconnected, more than ever, having someone to talk to can make a world of a difference.”

A San Francisco-based company that analyzes the app ecosystem recently reviewed how dating apps’ goal of maintaining audiences seems to be working so far. The active app users for dating apps like Tinder and Bumble were largely unchanged since the start of the epidemic. Around 23% of people who met on Tinder went out on dates and nearly 12% even found the love of their life on Tinder.

Who uses Tinder?

According to a survey by GlobalWebIndex in 2017, 38% of users were aged between 16-24 while about 45% were between 25-34. 76% from urban areas while 24% belonged to the rural setting. Also, if we look at the men to women ratio it stood at 2:1 which showed that men outnumbered women.

Overall costs and time for Developing an App like Tinder

There are a lot of factors that need to be considered while developing an app like Tinder. An average developer may charge between US$ 24,000 to US$ 35,000 based on the app requirements.

It takes around 1200 – 1500 hours for creating a tinder-like application for both the iOS and Android platforms. A single app without any additional feature can take up to 4 months, however, it is obvious that the more the required features, more the time it takes to complete the project. Occasionally, it might even take up to 6 months to develop such an app.

How the app gained popularity

Ever since Tinder was released in 2012, the dynamics of the online dating industry has changed forever. The question that needs to be answered is how did a single app inspire a whole new generation of dating apps in its wake? Let’s delve into ways Tinder used to gain popularity amongst its target users:

  • Breaking traditional norms by introducing an app that is easy to use, reducing creepy spam and the anxiety of rejection.
  • Tinder gained 10,000 new users by acquiring sorority girls and fraternity boys to sign up for the application.
  • Tinder hosted parties at college campuses where guests were asked to download the app before entering the premises.

The Bottom Line

The Tinder app entirely changed the dynamics of online dating due to its remarkable branding, responsiveness, and resilience. The app is extremely popular amongst young adults, especially millennials.

Although it is still too early to predict the future of the dating industry, it has certainly grown at a steady pace of 5% year-over-year since 2013. More and more people are now using dating apps to meet new people. In the USA alone, 30% of people aged above 18 have used the app at least once in their lifetime.

If you wish to build your next big dating app, then what are you waiting for? Reach out, and our team of experts will get back to you as soon as possible.

Mobile app performance testing

Is your mobile app performing poorly? Here’s why…

When you plan on investing in the mobile app development business, failure is the first thing you need to watch out for. You and your business want your app to be successful, accepted, and lucrative. Naturally, you end up reading articles entitled, “Why mobile apps fail?” or “The challenges faced during the mobile application development journey.” That perfectly makes sense but the key here is not to fall victim to the “positive thinking trap.”

We must answer some questions that might pop up in our head if we are planning to invest in the mobile app development industry since based on Statista, more than 25% of the applications downloaded using any distribution services were only accessed once after download and more than half of them get few or no downloads on Google Play Store.

In this article, we will encounter questions like why you need mobile app performance testing? The accepted mobile app testing strategies, and the challenges these companies face while implementing mobile app performance testing tactics.

Why do you need mobile app performance testing?

When mobile app developers face problems like time constraints, they are tempted to skip the mobile application testing phase. Doing this is highly unfavorable since the tester would not be able to point out the bugs and the app will not be supported by distribution services like Apple Store and Google Play Store.

Below are some of the objectives that the testers achieve with efficient performance testing:

Quality Assurance

As soon as you have a fully developed mobile app, it’s likely that the company now intends to launch its product but, before getting into that, it’s advised that the developers check whether the app shows good performance. You need to verify the compatibility of your app with the existing infrastructure. This phase involves two domains:

  • Manual Testing

    This step involves manually going through the written documentation to check whether the requirements set forth are being met or not. This is critical because if any feature is missing it is duly incorporated into the code.

  • Scripted Testing

    Once the manual testing phase is over, the QA team runs the script to check the code functionality. If there is a bug in the implemented logic, countermeasures should be taken to correct those flaws.

Take Advantage of Revenue Generation

Through performance testing, the company can determine whether the app has a competitive edge over others in the mobile commerce market. Moreover, they can allocate resources for operations like development, marketing, branding, and the launch of the app to avoid financial losses that might occur along the way.

Enhanced Application User Interface

To win the satisfaction levels of your target audience app developers should interrogate questions like:

Is the mobile app user interface amicable? Is the app easy to operate? Is the app load time and speed less time-consuming?

To cater to these questions one must take up simplistic designs for application user interface including basic features like:

  • Easy navigation and use
  • User feedback functionality
  • A search bar
  • Shareability
  • Swift page load time

Guidance Related to Updates

Developers should be thorough in deciding on when and where to update their application. If, for instance, a bug is detected after the user downloads the app, an update option should automatically be available for the user to fix that bug.

Along with that, your app may face compatibility issues with newer versions of the software. You might need to go the extra mile here to promptly detect the errors by trying out different versions of your application. This will provide you with ample time to plan and optimize your profits.

Reduces Risks

App testing helps in reducing risks by forecasting challenges and meeting the requirements of your target end-user within the available time-frame.

Optimized SEO

While working effortlessly to build a robust mobile application you must also pay close attention to search engine optimization as it will be highly unfortunate if your app has a poor ranking on search engines.

Constructs your brand

App developers should focus on creating an impressive brand for their product as users often distance themselves from sloppy and inefficient apps. Consequently, app testing recommendations should primarily be implemented as this will help in building your brand when one app user will spread the word to another user on how efficient the app performance and overall experience was.

Draws Potential Loyal Customers

If your app has a strong user base, it will get more recommendations and as a result, will help draw in more loyal customers to try out your app. This will come in handy in marketing your app.

Strategies for mobile app testing

To help attract your user the app must give an innovative feel. It is hence imperative that you resolve any requirement contradictions before the final touches which may include steps like:

Cross-platform testing

Extra fixes are essential if your application is going to interact with other platforms. Developing insights about project requirements, objectives, different language platforms, and the end-user needs are crucial for an efficient cross-platform app testing strategy.

Attribute functionality

The mobile app features are built into devices and then built into the app. They interact with multiple features and hence should be thoroughly tested. It is, however, advisable not to run functional testing across a plethora of mobile devices. The test should be performed on a single device first and then on various devices during compatibility testing.

Type of application

Mobile applications consist of three main types:

  • Mobile-web apps
  • Native mobile apps
  • Hybrid mobile apps

Before getting into mobile app development, you must understand the pros and cons of using each of these to build your application for an effective mobile app testing approach.

Front-end testing

This is the client-side also called the Graphical User Interface. Front-end testing includes the following:

  • Regression tests
  • Performance inspection
  • Updates in the app files that might disrupt the front-end functionality

Back-end testing

The server-side of your mobile application is where back-end testing is performed. Any data that is entered at the front-end is tested at the back-end along with app security and performance.

Multiple network compatibility

Mobile compatibility testing is indispensable now due to the ever-growing technology in IoT and mobile phones. This process should include:

  • Installing and uninstalling
  • Functionality
  • Transversal
  • Data exchange
  • User Interface

The tests should be performed on both the iOS and Android platforms.


You must keep the mobile storage limitations in mind during the designing phase. Most mobile applications like music streaming, games, hi-res photos, etc are competing for mobile storage space these days due to the limitations set forth during app design.

Less load time

It has been discovered through stats that because of low app speed, 48% of the users stop using the app. Hence, less load time is significant for users who don’t wish to spend minutes staring at the spinner going around in circles.

App design

The visual flow of your mobile application should be pleasing especially for first-time users, so the design phase must primarily focus on swiftly bringing together the elements, contents, features, and functionality of your app. It is critical that the flow of your architecture is tested to find the elements that might halt the user from using your app.


Companies need to realize how important mobile testing is and during this phase, they are often faced with challenges like:

Fragmentation of the device, platform, and the operating system

With more than 4000 Android users and iOS with its alarming numbers, device fragmentation is more of an issue for the Android operating system. This problem will, however, only grow as more devices and platforms enter this competitive market. This diversity makes it challenging for developers to foresee if the tested application will work the same on all devices or not.

Varying mobile application types

The implementation for native, web-based, and hybrid apps is different from one another. Native apps have less scope for testing in comparison to hybrid and web-apps that require on and off-platform testing.

Mobile network

The app execution may differ depending on the network of the user. Therefore, the tester must perform app testing using different networks to find any loopholes in the way it functions amid varying mobile networks.


Testing your app inside both a secure and an insecure network for probable network breaches is necessary as the user stores their data on your application and therefore, you must take rigorous measures to ensure data privacy.

The intimidating number of available testing tools

Can one testing tool satisfy all your mobile test automation needs? No, but due to the availability of so many tools it can be pretty challenging to find the ones that fulfill your requirements.


The performance of your app depends on a large number of factors that range from market competitors, the company budget to sheer luck. Apart from these factors, poor research and inadequate process execution are some of the most common reasons behind app failure. Properly conducted market research and mobile app performance testing can be the difference between failure and success.

If you want your next app to be successful then, contact us, and our team will get back to you.

React native app development company

Mobile app development: React-Native vs PWAs

People these days spend most of the time on their mobile phones moving from one app to another and it is to no surprise that they expect two things: an elevated performance and a better storage capability. These users are also on a constant rise which today surpasses three billion. Based on data by Statista, China, India and the United States are amongst the countries with the highest number of smartphone users.

With new technologies rolling out for mobile web app development every other day, the question that now needs to be addressed is the choice between native mobile apps and cross-platform hybrid applications. The answer is really simple as in this tech-savvy consumer-driven era people are attracted to anything that is compatible with numerous platforms and operating systems thus making life more convenient for them. Therefore, native mobile apps are now being replaced with hybrid applications.

When dealing with hybrid app development, the choice between using React Native and Progressive Web Apps is always in question. Which app development company would be the best fit to develop your application? How to choose between them?

In this article, we will take a look at both of the technologies extensively, and will help you determine the best fit considering the type of application you want to develop.

Introducing React Native and PWAs

A React Native app development company develops a software framework that provides a native look using JavaScript as its primary programming language. With the help of some native code, the single app is functional on both iOS and Android platforms. It holds favor amongst developers but has its shortcomings – it is an open-source framework, still new, and it needs to be injected with some native code to be fully operational on both iOS and Android.

As discussed in the previous article, Progressive Web Apps are an advanced form of web applications incorporating the features of both the web apps and native mobile web app development. PWAs can be installed on devices and are also made available to the users during limited or no internet connection. Due to their higher responsiveness, safer security protocols, discoverability, and automatic updates they can be a good fit on any mobile device, desktop, or tablet.

How to choose between React Native and PWA?

When choosing between a PWA and a react native app development company, some points must be kept in mind which should be the basis of the final decision-making process. Let’s take a look at them one at a time:

Target end-user

If your target audience is people using app stores for downloading then, go react native and if your goal is to reach a wider range of end-users via the browser then, opt for a PWA.


If your company is looking for a low-cost option then PWA will be a better choice in comparison to react-native since they have a well-defined tech stack. A single app using HTML, CSS, and JS will be fully functional pretty much everywhere a browser is available. If you wish to run the application on smaller screens like smartwatches then a hybrid app can be built using a Webview that helps wrap your PWA so they can run on those tiny screens. If you want your app to work on a wider range of devices, you need to ensure that your app is responsive and relies on progressive enhancement.

User interface responsiveness and performance

If you intend on having the finest UI responsiveness and an enhanced overall performance then, go react-native since this native software uses the iOS and Android native UI controls which most of the users are familiar with. The interactions with PWAs are always cumbersome – poor animations, less responsive touch, and the absence of multithreading will always keep your interactions struggling for priority.

The efficiency of low-end devices

If you want to have better performance at the low-end devices then, PWA is slightly better in comparison to react-native since the underlying data communication in react native is in JavaScript. Due to the lower JS throughput at the lower-end Android devices, especially when an app deals extensively with data, congestion might likely occur which makes the UI feel inept.

Bandwidth and storage

Apps developed using react native need to be installed on your device before they can be used whereas PWAs can be accessed immediately with the browser. In areas where you have good bandwidth and storage capabilities, installation is not much of an issue. If you intend on reaching a larger part of the globe which includes areas where bandwidth and storage have limitations, a PWA should be the right way to go.

Developer’s expertise

Perhaps one of the most important aspects of the development phase is the expertise of your development team. It is important to keep this in mind as learning new technology and training your team on it may become cumbersome. You must, hence, prefer going for the tech your development team is skilled in.

Consumer-focused app or enterprise-focused

If your application is consumer-focused then the visuals play a vital role in the overall look of the application features and that tends to favor react-native since it lets you work with the native UI controls. Enterprise apps should also be visually pleasing but that is often not a discriminator since most of the enterprise apps can’t be substituted for something similar. A PWA which is rich in features and has good offline capabilities could address most of the enterprise requirements.

Accessing native device APIs

If you only require access to the camera, microphone, geolocation, etc, then go PWA as it does not allow you to go beyond what Web APIs provide access to. But, if you need more in-depth control over customized hardware and sensors, enhanced Bluetooth support, and so on, then react-native should be the right choice.

The desired platform – desktops, mobiles, or both

If you wish to run your application on Desktops, then react-native would not be the appropriate choice for you. There are, however, desktop ports of react-native available but you will have to address most of the loopholes yourself since there is no official support available for them. A PWA, on the other hand, will run on desktops but access to low-level APIs will be prohibited due to the browser security protocols unless you make use of the WebView inside a native app to make your PWA fully functional.

Both react native and PWAs are much cheaper in comparison to native apps. Choosing the right React native app development company helps you in developing native apps because you require native developers for each Android and iOS since these developers will facilitate the code to provide access to the camera, enable notifications, and so on. The PWAs, on the contrary, don’t allow the app to be included in the app store and hence you will have to rely on your web users to download it. Also, they are much more economical when compared with react native apps.

If your business already has a website that is popular amongst its users then, PWAs are the best course of action. If a slightly bigger budget is affordable, and you favor a native app look and feel, then choose react native. For startups intending to build a Minimum Viable Product before launching a full-scale native app, choosing the right react native app development company is a very critical step.

Finishing up

Both React Native apps and Progressive Web Apps have their perks but which approach to use depends on your application requirements. Going with PWAs makes sense unless your app requires features or APIs of native apps. Nowadays, building for both the web and native is trendy as it helps in enjoying the best features of both platforms.

The competition between both the platforms is an endless debate as either one is good for different purposes and its usage will be influenced according to your requirements. There’s a high probability, however, that PWAs might replace native apps as they are the perfect solution for smaller businesses and startups.

If you are looking for an app development company to help build your application and are unable to decide on what would be the best fit for you then contact us and we will provide you with all the required assistance.

mobile web app development

PWAs – An Alternative to Mobile App Development

In this fast-paced digital world, where technology is the new buzz, businesses are questioning what approach to use for mobile web app development. Several years ago, entrepreneurs had to decide between native, hybrid, and cross-platform mobile development. Today, another technology has emerged – Progressive Web Apps (PWAs). With the help of these apps, people can easily surf through the web browser and find answers to all their queries. Visiting a website is a lot faster than installing an application therefore, PWAs are becoming more popular in comparison to native mobile web app development.

In this article, we will uncover what Progressive Web Applications are, their most recent market stats, their benefits, significant features, and the limitations of this new alternative to mobile web app development.

Introduction – What are PWAs?

With a massive increase in the number of smartphone users worldwide, reaching around 3.5 billion and still expanding, the mobile web is the user’s new favorite. Initially introduced by Google in 2015, progressive web applications use a specific number of web technologies to create flexible and adaptable apps that take advantage of both the web and the native app features. This concept, however, is not new since progressive enhancement and responsive design already allows us to build mobile-friendly websites.

Market stats and Trends

According to Statista, US adults spend more than 3 hours on their phones daily. However, native apps, which were the most attractive feature of mobile web app development, are slowly declining. They are being substituted by progressive web app development due to the ease they provide for their users. Here are some key PWA stats to prove it:

  • PWAs have more than 36% conversion rates in comparison to native mobile web application development.
  • Their customer engagement rates are 50% higher.
  • Businesses shifting to PWAs see a significant decrease in page loading time by up to 10x, with the average load time being 2.75 seconds for a single page.
  • The cost for these apps is three to four times less than native mobile apps.
  • PWA apps are 90% smaller than native apps.
  • PWAs have a lower mean bounce rate of 42.86% compared to native apps which have about 60%
  • The page views have increased by 133.67%.

Benefits of PWAs for Online Businesses

According to a recent study, in 2021, mobile e-commerce will generate 53.9% of all online retail sales revenue. Today, with the help of PWAs, businesses are looking for ways to get their share of the mobile e-commerce market. Companies are moving to a much simpler solution by creating online shops directly on the browser rather than building new mobile apps.

Some benefits of PWAs are:


A well-defined tech stack is used by developers for PWAs which is more economical in comparison to native mobile app development where a variety of tech stacks can be used. Moreover, the developers don’t have to build apps for multiple platforms since a single app can function properly on both Android and iOS.

Reduced installation of new software updates

One of the core features of PWAs is discoverability which increases its competitiveness over native apps. Businesses using PWAs are several steps closer to launching them since they don’t have to follow strict protocols like apps being launched using specialized platforms like Google or Apple stores.

Smooth updates

Unlike traditional native apps, with PWAs, users do not need to install updates to have access to the latest version of the software.

Increased user management

Due to the frequency, flexibility, and faster accessibility users prefer moving apps to their home screens. The ability to do so makes PWAs more competitive in comparison to conventional web apps, which do not give the look and feel of native mobile apps.

PWA Features & Their Significance

PWA delivers attractive features and provides an app-like experience without installation, thus, elevating the user’s experience. A checklist of requirements set by Google has to be met by the PWA native features for the platform to become fast, reliable, and engaging.

Given below are some of the features of PWAs:

Low developmental expenditure

A single progressive app meets the requirements of all endpoints hence, it does not need different versions with varying functionalities for multiple devices. This significantly decreases the developer’s effort and reduces the overall app production cost.

App-like experience

Nowadays people prefer apps over browsers because they provide a user-friendly experience, an attractive interface, and most of the features of these apps are made available offline for users to use at their convenience. PWAs provide an enhanced user experience by incorporating the look and feel of mobile applications and also the best features of website performance. As a whole, PWAs provide the same experience native mobile apps do and are also deemed superior in comparison to conventional websites. They adhere to the same performance, speed, and responsiveness of websites with database access.

Swift installation

PWAs do not require extensive and complex installation processes like regular native apps, which significantly enhances the user experience. It streamlines the procedures and after the user has downloaded the app they can access it via a desktop icon. As this software does not prompt the user for installation on their devices, they can easily access the PWA via a URL, which contributes to easy shareability between its users.

Improved performance and platform compatibility

The cache and text are preserved in an efficient manner which increases the software running speed. With being quick, a flawless performance is another attribute that lifts the user experience. In comparison to mobile apps, PWAs provide a higher retention rate and greater customer loyalty. They are platform compatible and work everywhere unlike regular apps that demand operating systems and technicalities that have to be met to function properly. Cross-platform switching is also enabled for users who frequently shift between devices.

Automatic updates

A renewed look is available for the user after every update which happens automatically without the user being notified with permission requests.

Seamless offline performance

Websites require an internet connection to work properly but PWAs can function offline and under compromised circumstances, which makes them more convenient to use than websites. Built-in service providers download necessary features that allow users to access the apps without an internet connection.

No restrictions due to distribution services

Application distribution services like Google PlayStore and Apple Store set the bar high for apps that use their platform to reach the target end-user. Fulfilling these requirements can be a very nerve-wracking and time-consuming process. So, that’s where PWAs come to save the day by being available for free with no restrictions.

Improved security

For data’s safety and security, PWAs rely on the HTTPS protocol. The apps also use the Web Bluetooth Technology that adds further advantage by providing security capabilities.

PWA Limitations

Progressive apps are indeed an outstanding alternative to native apps but they too have some shortcomings like:

Unavailability on app stores

By not being available on app stores, these apps are missing out on a considerable number of users who mainly depend on these distribution services for any downloading.

Limited capacity

Native apps are swifter because they are built using technologies like Java and Swift and hence the better performance. Due to the absence of these languages, it becomes challenging to implement advanced functionalities in PWAs.

Poor battery utilization

High-level code is used by developers to build PWAs, therefore, the battery power gets utilized at a faster pace.

Access to limited device features

PWAs are unable to access features like advanced cameras, Bluetooth, NFC, contact, and much more which hinders the phone usability. Also, Android and iOS do not fully support all PWA features.


Progressive web apps will help solve many challenges by enabling new capabilities in modern browsers. Besides having a powerful set of features, they will aid in engaging users who are not willing to make extra clicks just to download an application.

If you intend to provide an updated version of your website and a soaring level of satisfaction for your customer, each time they visit your website, then responsive web app development also known as PWAs, will help make all your dreams come true.

Are you planning to launch your next big Progressive Web App? If yes, then reach out, and help us understand all your problems so we can assist you through it all.

iOS app development guide

Break into 2021: The Ultimate iOS app development guide

A Statista forecast predicts that the total number of smartphone users is likely to rise from 6.5 billion in 2020 to 7.41 billion by 2024. Such a significant upsurge in the number of mobile users in the past decade has made enterprise mobility a salient feature for efficient business growth. Mobile app giants like Apple are considering this, making headways into many diverse technology fields.

In this article, we will talk about the latest iOS app development guide, which you can use to develop a successful iPhone app.

iOS application design trends

Efficient, up-to-date design trends are pivotal for all iOS applications. Developers must focus on specific aspects of the application to gain the user’s attention, complimenting certain key areas for action.

Apple’s App Clips are lightweight and fast, so they give insights into the apps without having to download the complete version. Later, if they wish to, users may request the entire app from the AppStore. Tools like App Clips can help users experience what an app is offering, helping them complete their tasks within seconds.

Developers should also ensure that the application provides a seamless user experience across all of the Apple devices, targeting a wider audience. To attain responsiveness on all the distinctive Apple platforms, it is imperative that you choose iOS app developers who are well versed in this regard.

Apple’s ARKit, which supports Augmented Reality, can also be used to enhance application UX. Many applications make use of this feature to provide users with a more hands-on experience, like the US online store, Overstock, which allows choosing from a myriad of products, placing 3D models, and visualizing what goes well for their home. This helps them in making informed investment decisions.

Incorporate AI and ML in your app

Artificial Intelligence(AI) and Machine Learning(ML) are powerful features that can considerably enhance applications.

Including ML-based technologies in apps aid in enhanced cognitive system performance, which is significant for learning-based activities. Furthermore, applications using AI can be trained according to user behaviors and patterns, offering a unique, interactive consumer experience.

With several tools available, AI can have a marked impact on various advanced mobile app development aspects, especially with app customization, predictive analytics, voice recognition, and computer vision.

Many such applications can be useful in the healthcare industry. Voice-related tools can, for example, be used by those suffering from visual impairments. Computer Vision can, on the other hand, help medical experts work with advanced image processing, enabling them to diagnose problems undetectable to the naked eye.

Consider React Native-based App Development

An efficient way of building iOS apps is by using the React-Native platform. Created by Facebook, React Native is used to building native iOS and Android applications using a common programming language, JavaScript.

According to Facebook:

“React Native uses the same fundamental building blocks as regular iOS and Android Apps. You just put those building blocks together using JavaScript.”

Code-reusability is one of the fundamental advantages that React-Native offers developers. Even with native applications, the same code can be used across multiple operating systems.

Some of the other perks of using the React-Native platform are:

Good Performance

The platform is specially optimized for smartphone devices. It uses GPUs instead of the traditional CPU to establish a faster user experience.

Enhanced flexibility

Knowledge transfer is faster with the react-native platform, therefore, it is easier to continue another developer’s work. Increased team flexibility results in better output. Similarly, it is easier for testers to create quality assurance test cases, reducing time and money costs for the entire project.

View changes Instantly

React-Native gives developers the advantage of viewing code changes simultaneously via their “hot reloading” feature, a great way of real-time feedback for the developers.

Ensure good ROI

Enterprises or individuals, who develop apps generally do it for revenue generation. Even though sometimes, the primary motivator might be supplementing some other aspect of the business, mostly developers invest time and resources into custom iOS app development for money.

With In-app purchases or in-app subscriptions, Apple charges a 30% fee for businesses profiting over a million dollars, annually and 15% for those below that, affecting revenue, which enterprises should consider as losses when strategizing business revenue plans.

There are several methods that you can use to monetize your apps like:

In-App Purchases

The most popular source of app monetization is in-app purchases. It constitutes 47% of the total revenue generated by mobile apps globally. Therefore, creating an in-app marketplace could be a great way to attract money. Especially in multi-player gaming apps like Clash of the Titans, players consider investing in in-app items to gain victory over their opponents.

Generate Revenue via Ads

Another popular source of revenue is through in-app ads. Many free apps depend on this for revenue generation. Some of the popular ad networks are InMobi and Google Ads.

Upgrading apps for ad removal

Ads are fundamentally annoying to most users. So, adding an option for ad removal can help in turning mobile apps into revenue-generating engines.

Enhanced application security

Signing in through Apple ID is the most widely used authentication mechanism because it gives users the ability to stay synced by using a single sign-in method.

Apart from this, there is the Face ID and the Touch ID, which rely on token-based authentication mechanisms. Having facial recognition and fingerprint registered with Apple makes these fairly quicker ways to get past the security walls at Apple.

Apple considers user security very critical, therefore, when using Apple’s sign-in methods, the user is more protected. Personal information that might have the potential to be abused is not sent to unreliable app platforms. Therefore, consumers are better secured when compared to other third-party sign-in mechanisms.

Choose the best iOS app development company

The success of an app heavily depends on who you choose as your developer. Decide if you have in-house capabilities or that you would like to hire a good digital product agency. Exploring the existing in-house team infrastructure and analyzing their strengths can be a significant contributor to your final decision.

Enterprises need to be clear as to the kind of development they are hoping to achieve and then look for a capable team to hand down the task to.

We, at Mob Inspire, have an expert team in iOS app development.

With decades of experience, we at Mob Inspire aim to provide a seamless user experience with convenience being our topmost priority.

This article is a guide to developing an iOS app. If you need help in building one, contact us and let our experts help you out.

MongoDB vs MySQL

MongoDB Vs MySQL: Which Database is preferable for your Business?

Most people google this query: MongoDB vs MySQL to find the difference and make right selection of database for the development of apps as selecting the database for latest apps has been a great challenge for businesses particularly after the arrival of different technologies that have been dominant in the recent past like PostgreSQL, MS SQL, and MySQL. 

Among these, MySQL has always been a preferable option for many companies that need a relational database. However, with a growing variety and massive volumes of data, MongoDB, the non-relational database has emerged as the right solution for many enterprises and startup development.

Now, there is increased competition between MongoDB and MySQL. After knowing the significance of both databases, one can easily choose the right one. In this article, I will compare both the databases based on several factors that will provide you insights to decide which database is better. 

What is MySQL?

It is an open-source relational database management system. Like other relational Database management systems, MySQL uses SQL (structured query language) to get the database’s access along with keeping data stored in tables. In MySQL,  the user can pre-define the database scheme based on the need to create rules to run the relationship among all the relevant fields in the tables. 

The transfer procedure is essential for making any changes in the schema which can negatively affect the performance of application significantly. Furthermore, it can push the database to the offline mode. 

Some of the big names that use MySQL are given below:

  • Twitter
  • YouTube
  • Netflix
  • Spotify 
  • PayPal
  • Pinterest
  • US Navy
  • Walmart
  • NASA

What is MongoDB?

MongoDB is a popular non-relational database that was developed by MongoDB Inc. In this database management system, data is stored in the form known as BSON. The MongoDB query language is used to store related data for query access. The fields are different for each document and there is no need to declare the document structure to the systems. 

It allows you to make changes to the required document without making any alterations to other documents. In MongoDB, there is no need to take the system to the offline mode. Moreover, data is controllable using schema validation. Check mongodb query examples for further details.

MongoDB’s document data model naturally maps the objects in the application mode that’s why developers find it simpler to master and utilize. It also allows people to store arrays without any hassles by representing the hierarchical associations. 

MongoDB benefits include on-board replication and auto-sharding embedding that enhances availability and scalability. 

MongoDB is used by many well-known organizations such as:

  • T-Mobile 
  • Klout
  • SurveyMonkey 
  • Citrix
  • Twitter 
  • Zendesk 
  • MuleSoft 
  • InVision
  • HootsuiteSony 
  • Foursquare

MongoDB vs MySQL: 

Database Structure

Let’s communicate the structure of both databases i.e., MongoDB and MySQL. In MySQL, the data value is stored in tables with MySQL database structure while SQL is used to access them. Schema is used to define the database structure. The prime requirement of the schema is that the rows have the same structure inside the table. It also requires specific data types to represent their values. 

On the other hand, in the MongoDB database, the data is stored in JSON-like documents that are available in varied structures. MongoDB query language is used to assess data sets. These data sets are stored together to boost the mongodb query speed. 

There is no need to define any document structure for creating the documents as the database is schema-free. 

Index Optimization:

Both the databases MySQL and MongoDB use indexes for finding data. However, when an index is not defined in MySQL index optimization, the database engines scan the entire table to find relevant rows while in MongoDB, when the index is not defined, then every document is scanned to find a match to the query statement for selection. 

Database Deployment:

Languages used for MongoDB database writing include C, C++, and JavaScript. It has binaries for Solaris, OS X, Windows, and Linux while MySQL is written in C and C++ language and contains binaries for Windows, AIX, FreeBSD, Linux, BSDi, IRIX, HP-US, NetBSD, OS X, etc. 


  1. MySQL database supports master-master duplication and master-slave duplication. 
  2. It allows duplication of multiple masters in parallel with the multi-source replication. 
  3. MongoDB supports auto-elections, built-in duplication, and sharding, that allows developers to set a secondary database using auto-elections while sharding allows horizontal scaling which is considered a bit tricky to implement with MySQL. 

MongoDB vs MySQL offers:

Oracle offers lifetime support at three primary levels for MySQL which are given below:

Premier: Suited for 1.5 years old 

Extended: Suited for 6-8 years old 

Sustain: Suited for 9+ years old

Each level offers 24*7 tech support along with access to updates, maintenance release, bug fixes, and patches. 

Whereas MongoDB provides enterprise-grade support, which is lifetime. This allows users to upgrade user-flexibility to a newer version at their own pace. 

Speed and Performance:

MongoDB is capable of controlling large volumes of unrestricted data as compared to that of MySQL. It stores the entity data on a single document. In addition, it allows users to read and write data in one place. 

If large volumes of data need to be used, MySQL is relatively slower as compared to MongoDB. MySQL is less efficient in dealing with high volumes of unstructured data as compared to MongoDB as the data is spread across multiple tables that need to be accessed for writing and reading the data. 

Security Model:

Security features in MongoDB include auditing & authentication. It is feasible for users to use transport layer security (TLS) and secure sockets layer (SSL) for encryption of ends. 

Moreover, it allows the documents to only be read by the intended clients. It is also capable of establishing control over variable sets of advantages. In MySQL, the security models used are based on advantage. 

Developer Productivity:

In terms of performance, MongoDB is more advantageous as compared to MySQL. MySQL uses a rigid table structure model which creates hurdles in app development

On the other hand, MongoDB speeds up the development cycle almost 4 to 5 times by using the data that has the flexibility of the JSON documents. 

Atomic Transactions:

MySQL, one of the most popular databases, supports atomic transactions, allowing you to perform various operations inside a transaction. 

Whereas, MongoDB support multi-document transactions in its 4.0 version. This step made MongoDB a robust open-source database in the unstructured space. Although, there are some limitations to unstoppable operations. Even after all this, the database is still a massive boon for MongoDB developers. 

Distributed System:

MongoDB architecture is entirely developed on the distributed structure while MySQL is not built on the distributed system architecture. Distributed systems offer data localization with the assistance of duplicate sets and automatic sharding which also maintains an “always-on” availability. It makes it possible to make the data available globally when they are placed locally for governance and latency access. 

When is MongoDB usage Appropriate?

There are various instances when the use of MongoDB is suitable. 

  1. When high data availability is your priority along with automatic, fast, and instant data recovery. 
  2. If you want to lower the cost of schema migration while working with an unstable schema. 
  3. If your services are mostly cloud-based, MongoDB would come handy for your business 

This architecture is powered by sharding, which goes with the horizontal scaling and agility offered via cloud computing. 

When to Use MySQL?

According to MySQL update scenario, it can be useful in the following conditions:

  1. If you are just starting your business and you don’t need an extensive database 
  2. If you have a data structure that is not going to change over the period. 
  3. In addition, if you have a fixed schema. 
  4. If your budget is low and you are looking for a top-notch performance
  5. If data security is your top priority. 


MongoDB is a preferred option as it allows you to build applications much quicker. In addition, it is suitable for dealing with various types of data. It enables companies to achieve efficiency in application management. 

MongoDB reduces the complexity and assists in the translation of objects in the relational tables. MongoDB allows adjusting the database schema as per your business needs. 

Its scalability is greater than MySQL. It can be scaled across platforms and within the multiple distributed data centers. 

In terms of data volume, MongoDB can be scaled efficiently. On the other hand, according to MySQL update statement, the user has to carry out custom engineering tasks to achieve scaling. That is why many companies have already shifted from MySQL to MongoDB. 

I hope this article will help you in making the right choice between MongoDB and MySQL. You can also check mongodb tutorials for more clarification.  If you still have queries, you can contact our MySQL and MongoDB developers team to get proper guidance for your project. 

iOS 13 features

Apple iOS 13 New Features and Updates in a Nutshell

A week after the launch of impressive set of smart devices, Apple launched iOS 13 – the latest in its series of operating systems for iPhone. The new features bring massive opportunities for entrepreneurs to introduce new apps and developers to innovate. Following are the ten notable areas where Apple introduced innovative iOS 13 features.

    1. Siri

    Siri gets a new voice based on Neural Text-to-speech. Unlike earlier versions which sounded robotic, the new voice sounds much more natural with occasional emphasis on words wherever required. The listeners would feel like talking to a human.

    The revitalized voice assistant now provides personalized recommendations in Safari, Radio, Podcasts, and Maps. It suggests most visited apps, reading list and bookmarks to the users. Besides, you can also switch the radio station all by voice commands. In one of the previous articles about iOS development trends, Mob Inspire experts correctly predicted the changes in Siri.

    2. Appearance

    Apple brings the much anticipated dark mode in iOS 13 features to facilitate usability particularly in low-light areas. This new theme implements at the system level and not for the selected apps. You can also integrate dark mode with third party apps.

    There are various options to use dark mode. Users can schedule the mode to automatically turn on and off at predefined times. For instance, the phone environment would turn dark at sunset and switch back to light mode at sunrise. Wallpapers also change automatically to ensure optimization.

    A built-in shortcut app allows you to personalize daily routine. You will get reminders whenever a scheduled event draws nearer.

    Also read: Apple Event Fall 2019

    3. Airpods and Accessibility

    iOS 13 enables you to connect two pairs of Airpods simultaneously. Thus, two users can listen to a song at the same time.

    Siri can also read your messages aloud when indicated by the owner. This feature would work with Airpod of second generation or above. Apple aims to launch both audio sharing and loud messages features in upcoming fall update.
    The enhancement in accessibility reflects in the fact that users can control device solely with voice commands. The OS ensures to process new languages and words on device since connection to third party may result in eavesdropping.

    This version of iOS brings an exciting range of features for enhancing accessibility. Rich text editor is most notable as it enables users to correct sentences and words simply by giving voice commands.

    4. Camera

    The voice control in camera remains active only while you are looking at it. It sleeps once you look away to ensure that the phone does not catch the commands while you are talking to someone around.

    One of the most incredible new features is the portrait lighting adjustment. You can take the virtual lighting effect closer to a subject or farther from it. Moreover, Light-Key Mono is another lighting effect which turns an image into classic black and white.

    Also read: Also read: A Guide to Enterprise and Consumer App Development

    5. Photos

    The redefined Photos tab enables users to find and manage pictures in multiple ways. For instance, you can create a timeline of photos for each month, week, and day – and view the remarkable moments. Besides, Photos tab would only show the best shot when a group of multiple shots are taken.

    A smart organization of photos provides the ability to view the most important images by prioritizing the significant ones over relatively insignificant ones. Photos also show the images of people with birthdays so that you can easily navigate to those photos.

    6. Find My

    The previous versions of iOS had two distinct apps called “Find My iPhone” and Find My Friends. iOS 13 combines the two apps to increase usability. Now you can search for devices and people from the same app.

    One attractive feature is to find a device without WiFi or cellular connection. You can achieve this feat by connecting another device to yours via Bluetooth. The location of your device would appear on the connected device without sharing any other piece of information.

    Also read: Also read: App Development Outsourcing

    7. Apple ID Sign-in

    The users no longer need to create separate accounts each time they need sign-ups for websites and third party apps. Apple ID can now be used to quickly log into apps like Google account. The difference lies in the fact that you can log in not only through passwords but through Touch ID and Face ID as well.

    Apple sign-in prevents sharing email if you intend so. Thus, you can choose to sign-in using Face or Touch ID without sharing email address. Apple ID is now more flexible allowing platform independent signing. For instance, you can open apps requiring Apple ID on desktop and android phones as well.

    8. Maps

    Apple is redesigning Maps for quite some time. A small glimpse appeared in latter updates of iOS 12. The new revamped app is set to roll out with the fall update. The app is going to offer highly realistic view that would offer almost effortless understanding to new users.

    This high resolution app with improved distinctions of roads from pavement would be available initially in the US. It also provides a highly interactive 3D view. The integration of Siri with Maps is also enhanced with natural language and end-point guidance.

    Also read: Also read: How Mob Inspire Assists You in App Development?

    9. HomePod

    An iPhone with iOS 13 is capable of recognizing multiple voices. This feature allows more than one users to use the same phone. In essence your phone can tell apart your voice from that of your family members and friends providing personalized experience to each user.

    Each user of this phone would be able to play their playlist, for example, with referring to the name using HomePod. Moreover, you can transition between HomePod and Airpod in real-time without needing to “pause” the song or hold a phone call.

    10. HomeKit

    Apple reaffirms its commitment to data security by sharing photos and videos with iCloud from HomeKit-enabled cameras. There is a range of small changes in Home app to increase usability with changing iOS app trends.

    Users would be able to control the communication between routers and HomeKit accessories to increase security with the upcoming update. The same update will also bring features that would automate music playing features with AirPlay 2 speakers.

Let’s Innovate and Inspire!

The developers at Mob Inspire are all set to play around with new features to innovate and inspire. Our experts tested iOS 13 features in combination with Bionic processors to learn that this operating system version is twice as fast as any of its predecessors.

Mob Inspire has the privilege to develop apps in every version of iOS. Our team loves to work on challenges and innovative ideas. We would love to work with you on the next big thing. Contact us today.

Apple Event Fall 2019

Apple Event Fall 2019 Everything You Should Know

Apple announces a whole bunch of enthralling devices and updates to its inventory at Apple Special Event. Time Cook introduced iPhone 11 and its variants including iPhone 11 Pro and 11 Pro Max, Seventh-generation iPad, and Watch Series 5. The Apple event 2019 also featured the trailers of original content for upcoming Apple TV+. Besides, a number of games were demonstrated which are set to be available with the launch of Apple Arcade.

Each of these new gadgets has exciting features that never appeared before in any smart device. Moreover, Apple further boosted the efficiency by integrating more performance intensive processors. Following are the devices launched at Apple September’19 Special Event. The salient features of each device are also shared.

iPhone 11

Apple integrated a number of features for the first time in its latest iPhone. These features provide a wide range of options to develop iOS apps. Following are the most notable takes from each of the iPhone 11 variants.

iPhone 11 Pro

Note: The additional features of iPhone 11 Pro and Pro Max are explicitly mentioned.


  1. Although the resolution of rear camera remains at 12MP, yet the introduction of ultra-wide snapper implies that you can cover much more area in a single shot. The availability of twin cameras ensures that pixels do not distort. Single wide angle camera with lens offering 120¬o coverage focuses on a single point as with the case in traditional smartphone cameras.
  2. Apple appears to have placed a strong emphasis toward improving picture quality in low light areas. The introduction of night mode serves this purpose. Photos taken in night mode demonstrate remarkable quality even in the considerably dark places like concerts. The camera turns into night mode by default in areas.
  3. Front camera attains a notable enhancement with 12MP 4K resolution as compared to 7MP in iPhone X. TrueDepth is retained while semantic rendering is added to improve photo processing.
  4. Another highly anticipated camera feature is the ability to take slow-motion selfies or “slofies” as labeled by the company’s officials. The camera is capable of capturing videos up to 120fps.
  5. Besides slofies, a number of other features are added for enriching experience in video making. For instance, you can zoom-in by transitioning between the two cameras. Another attraction is QuickTake. This feature allows taking videos without switching to video pane by long pressing the photo shutter.
  6. Apple also announced availability of Deep Fusion with fall update of iPhone. The camera would take multiple shots when in Deep Fusion mode. Neural Engine would compare each pixel in one picture with the corresponding pixels in every other shot. Eventually, it would select the best combination of pictures to compile the best photo.

Processing Speeds and Battery

The previous studies at Mob Inspire to compare the processors of Apple with those used in smartphones manufactured by other companies indicate that Apple is way ahead. Bionic A11 processor integrated in iPhone X was almost twice as fast as Samsung Galaxy S9 considering a wide-ranging variables.

This trend is likely to continue because iPhone 11, as claimed by Apple, outperforms iPhone X – its predecessor – by over 20% greater efficiency. A13 Bionic processor of iPhone 11 also outperforms A12 Bionic used in iPhone XS and XS Max.

Also read: iPhone 11 Specs in a Nutshell

Apple claims that its Next Generation Neural Engine in A13 performs one trillion operations per second. Besides, This AI accelerator, according to company’s officials, performs matrix multiplication 6x faster than its predecessor.

The battery life is one of the most crucial factors for smartphone customers. Apple guarantees that battery lasts an hour more than iPhone X and its variants.

Durability and Audio

The durability is claimed to have increased with improved water and dust resistance. The phone would not take any impact 2m underwater for up to 30 minutes. Shock resistance is also enhanced to protect screen up to a remarkable degree.

iPhone 11 brings Dolby Atmos for providing an immersive and theatrical experience. Besides, a new visualizer ensures spatial audio. Max storage space available in iPhone 11 is 256GB with optional variants of 64GB and 128GB.

iPhone 11 Pro and iPhone 11 Pro Max

A number of features distinguish iPhone 11 Pros from iPhone 11.

  1. iPhone 11 Pro and Pro Max have an additional 12MP telephoto camera with 2x optical zoom. Although the demonstrative sample videos and photos were taken by professional photographers, yet the officials are certain that Pro cameras can be used as comfortably by average user.
  2. Screen sizes widely vary as with the case in previous generations. iPhone 11 has 6.1-inch display. iPhone 11 Pro has relatively smaller 5.8-inch display size, though it is powered by super retina XDR. Pro Max also offers super retina XDR display in a massive 6.5-inch screen. Same screen size as XR.
  3. Battery timing is one of the distinguishing features of iPhone 11 Pro and iPhone 11 Pro Max lasting 4 and 5 hours more than iPhone X series, respectively. This implies that Pro variants last 3 and 4 hours more than iPhone 11.
  4. Apart from 64GB and 256GB, the Pro models offer 512GB variant as well. Color variation also provides a slight difference with Pro models offering Midnight Green color scheme. Purple and green colors are debutants in all three models.

Also read: iPhone 11 Pro Specs

Seventh-generation iPad 10.2

Apple introduced iPad air in March 2019 Special Event. However, a new generation of iPad kicks off with the release of Seventh- generation iPad. Although many features have been retained from preceding generations, yet some exciting new functions are added to enhance user experience and attractiveness.

iPad 7th gen

Previous versions were lacking a dedicated operating system. Earlier generations used iOS. However, iPadOS – as it is called – is the default OS for iPad 7th generation. This update would immensely improve the performance of iPad since iOS, at times, showed compatibility problems for a selection of apps.

Also read: Seventh-generation iPad 10.2

iPad 10.2 provides the first instance when a smart device is developed from 100% recycled aluminum. Following are the most distinctive features of Apple Seventh-generation iPad.


Bigger screens present an obvious reason to convince customers for spending on iPad. Thus, Apple pays strong emphasis to screen resolution and multitasking. Seventh-generation brings a number of remarkable updates as listed below.

  • You do not require an app for switching to dark mode. Instead, it is pre-built in iPadOS.
  • 10.2-inches retina display is aided with 3.5 million pixels.
  • Multitasking is more comfortable than ever with screen dividing into multiple sections. The section which is not in use shuts most of its associated processes, thereby saving power.

Processing Power

While multitasking is significant with iPad customers, the speed of applications with streamlined transitions between apps is crucial. Thus, Apple retained A10 Fusion Chip from Sixth-generation iPad. This chip also powered iPhone 7 and iPhone 7 Plus.

The executives are certain that A10 Fusion provides a processing speed twice as fast as the best PC. This is significant because Apple aims at completely replacing PC by providing the same experience on an iPad. Independent observations also confirm A10 outperforming any PC with a considerable margin.

User Experience

Apple emphasized big time on enhancing user experience. Seventh-generation brings desktop computing experience without losing the sight of tablet portability. The recent updates in Safari for iPadOS are also aimed at providing desktop class browsing. These updates even allow website development and direct edits as highlighted by Greg Joswiak.

Notes app brings some substantial updates. You can use the Notes app in combination with another app with screen split to accommodate the two apps. The app is highly integrated with Apple Pencil to draw and take notes while watching a video or reading a document.

Compatibility with external Devices

iPad Air introduced in March this year brought a range of flexibilities regarding connections with the external devices. These flexibilities were largely absent in 6th and all other preceding generations.

Floating keyboard can be connected almost effortlessly since it is already configured via smart connector. Keyboard connection is one giant leap toward adopting desktop computing experience.

Arguably, the most remarkable feature of Seventh-generation iPad is the interface to connect USB thumb-drive and SD card. The much anticipated support for USB drives was also long awaited. Although it featured in iPad Pro as well, yet this is the first time when a non-pro version offered such option. In fact, the high price of iPad Pro was justified with its ability to connect USBs.

iPad 7 is all set to provide remarkable gaming experience by pairing PlayStation Controller with iPad 7 via Bluetooth.


Camera is not a primary component that drives sales when it comes to tablets. This is why Apple does not market iPads for the efficiency of cameras – though it maintains a decent level of quality barely provided by competitors.

Seventh-generation iPad incorporates 8MP rear camera with five element lens and 1.2MP front camera. All other features are retained from previous generation of iPad.

Apple Watch Series 5

Watch Series 5

The launch of next generation iPhones and iPads is also accompanied with the launch of Watch Series 5. Like its sister products, Series 5 also brings a range of new features. Following are the prominent attributes associated with Series 5.

    1. Always on retina display is at the forefront of this machine. None of the previous Apple watches featured this ability. According to Apple officials, the innovative hardware allows the battery of watch to last for 18-hours once fully charged despite the display that never sleeps. This modification in hardware is intended at energy efficiency.
    2. Now, Compass comes built-in with Series 5 like iPhone. Apart from sharing real-time location and current direction of face, the watch also shares latitude, longitude, and altitude. The compass also facilitates in identifying constellations.

Also read: Watch Series 5 Specs in a Nutshell

  1. Watch 5 enables you to dial SOS calls in over 150 countries by simply long-pressing the side button. The device also suggests you to call medical support if it detects fall. It is notable that this ability does not require presence of an iPhone around since watch is capable of independently performing entire activity.
  2. Since smart watches are frequently used to monitor health and fitness, Apple announced to perform three groundbreaking studies including heart and movement, hearing, and women health. Users can contribute by performing indicated activities during their health and fitness chores. Apple claims that app has the ability to hide contributors’ identity. Thus, the contributor will have the choice to remain anonymous. Moreover, users can view the progress in these studies via Research app available later this year.
  3. Like iPhone 11 and 7th gen iPad, Watch Series 5 also composed of 100% recycled aluminum. Besides a stainless steel variant, Watch 5 is the first amongst Apple watches, or for that matter smartwatches from any company, to offer titanium casing.

Apple claims that Watch 5 is water resistant to 50 meters to facilitate swimmers and scuba divers. Along with other attributes, this series is set to revolutionize the smart device industry.

Apple Arcade

Smartphone game owners for years have been looking for ways to increase earnings through their games. Previous updates of iOS introduced in-app video ads and multiple subscription models. Fortunately, Apple Arcade brings this subscription model which enables users to get hands on the some of the most attractive games.

Apple Arcade

Subscribing to Apple Arcade would enable iPhone and iPad users to enjoy a range of benefits – a selection of which is shared below.

  1. Arcade subscription lets you play games right from the app store rather needing to download it. This feature is remarkable as it prevents users’ time in downloading the app incase if they do not want to play this game anymore.
  2. Subscribers and non-subscribers can access a new tab on App Store where every new game added to Arcade is distinctly visible.
  3. Each subscriber gets personalized recommendations based on their interests and previous activity. Moreover, Arcade also provides access to expert editorials and trailers of upcoming games.

Apple Arcade would initially feature around 100 games from top studios including Konami, Capcom, and Annapurna among others. However, it is going to add thousands of games in a couple of years to provide variety to subscribers. Thus, this subscription service is a notable opportunity for entrepreneurs as well who are aiming to build a business model based on gaming apps.

Apple TV+

Apple is setting its ground for the first time in releasing the original content. In essence, the company is going to become a competitor of Netflix and other video on-demand service providers with its new Apple TV+ platform.


Although TV+ was already announced in March Apple Event, yet this September event unveiled the trailers of the upcoming shows scheduled to start on November 01, 2019.

Users can access TV+ for a seven days free trial before subscribing for $4.99 per month. Moreover, the company also offers a year of free subscription with the purchase of new Apple products.

An Opportunity for Entrepreneurs

This new series of Apple products is pretty much a reflection of what Apple does the best. While the enthusiasts of Apple products are excited to get their feet wet into this sea of innovation, entrepreneurs have also gotten a huge opportunity to initiate and drive their businesses with attractive and addictive apps.

Mob Inspire is one of the pioneers in mobile app development. Our experts are building native apps for iOS as well as Android for over a decade. We would love to partner with you for the next viral app that runs riot at App Store and Google Play. Contact us today so that we can go further.

Backend as a Service

Backend as a Service Platform for Mobile and Web Apps

Did you develop a mobile app or planning to develop one but uncertain about its speed and peak load management? A considerable proportion of apps fail to make a mark due to inefficient development of custom backend. A poor backend is characterized by following disadvantages while building or maintaining the app:

  1. Poor loading time: An efficient backend should ensure that app does not take more than 6 seconds to load when opened for the first time. Moreover, 2 seconds is the standard time to load when opening as a returning user.
  2. Slower Development Speed: You can accelerate the process of mobile app development and ensure to build the app in markedly lower price. Custom apps take excessively more time.
  3. Expensive Development: The custom app development process would consume a significant amount of money up to the degree that your bank account might exhaust.
  4. Server Management: There will always be an overhead of maintaining in-house servers.
  5. Inability to Scale-up: You will have a hard time scaling up your business. Any effort toward scalability would most likely require additional hardware resources and expertise to maintain them.

How is Backend-as-a-Service Effective?

Instead of caring about the intricacies of backend development, you can attain backend-as-a-service (BaaS) platform. In essence, BaaS service provider would be responsible to ensure that the backend development of your app remains flawless, quick, and inexpensive.

Following are the ways demonstrating how backend-as-a-service platform serves you.

Database Management with MBaaS

Development of databases for custom apps is both expensive as well as time consuming. These apps are highly prone to security breaches because there is a high probability of loopholes creation during development.

Mobile backend-as-a-Service addresses this problem by offering a framework which has already been tested on scores apps. Thus, developers do not have to develop backend from scratch. Instead, they use APIs to connect data sources with app. The APIs are built in a way that they disallow possibilities of successful intrusion through backend.

Hosting and Storage

A successful development of custom apps does not complete the job as server configuration, app release planning, and a host of other tasks also remain. You would need to add users from backend each time a new database administrator moves in. Moreover, the integration of native services would also be an in-house task.

MBaaS enables you to have an effective content distribution network in place apart from a real-time cloud messaging system.

Mob Inspire provides managed multi-tenant as well as dedicated MBaaS solutions. We use public clouds from Amazon Web Services to offer either of these solutions. Besides, you do not need to upload an entirely new app to provide users with a new functionality. Instead, you can update the app using remote config feature.

Scalability and Accessibility

BaaS uses centralized cloud-based architecture. The flexibility of this architecture enables you to easily scale the business as required. Your company would be generating more data and holding greater digital assets in future. Thus, it would require more space on servers.

BaaS frees you from scale-up overheads. Your backend service provider would be responsible for keeping a seamless backend of your app.

Notifications with Mobile Backend as a Service

Working with custom apps requires hosting of a dedicated server for push notifications. MBaaS allows setting up instant notifications for the users of your mobile app. The users would receive same set of messages since there would be a common underlying cloud.

Every app that uses instant notifications has same set of use cases. However, the backend approach may differ between them. MBaaS allows you to use one code for each of your apps where messaging or notification feature is required. Since the frontend would vary, the appearance of each app would still be different from other despite using same backend approach.

Also read: 5 Core Stages of User Experience Design Process

In-app Features Integration

You can tell apart an efficient BaaS from the otherwise with their ability to integrate in-app features. Mob Inspire MBaaS enables you to define access hierarchy and personalization of apps for each user with distinct profiles.

An effective MBaaS would offer dashboards with insightful charts and graphs. These statistics share performance insight of apps including the factors which cause drawbacks. They allow you to decide if the apps are sufficiently fast and secure or not. However, it is advisable to occasionally have an independent audit of apps as well.

Moreover, Backend-as-a-Service should also allow comfortable integration with third-party tools. For instance, you might be using a third party tool for in-house resource management. The app should be able to integrate these tools seamlessly.

Also read: MBaaS Product Research in Software Industry

MBaaS Providers Facilitate Development

It is notable that mobile Backend-as-a-service should enable you to develop apps for various operating systems and the behavior on each OS remains flawless.

Mob Inspire uses REDIS as a replacement of traditional Memcached as a memory caching system. REDIS does not only serve as cache but as in-memory data structure and a database as well. You can have the abilities of automatic partitioning and high availability with REDIS Sentinel and REDIS Clustering.

The use of Loopback – a Node.js framework – enables developers to connect nodes comfortably with socket.IO. The API ensures high speeds during immense loads on servers. Besides, it also reduces the amount of efforts and time consumption in development.

Also read: How to Choose an App Development Company

Leverage the Best Mobile Backend as a Service Platform

In a Nutshell, MBaaS eliminates the repetitive tasks of developing APIs for signups, instant notification, file uploading, integration with social media channels, and geolocation besides a host of other features. Using MBaaS, developers use pre-built APIs for each of these features because their development remains identical regardless of the use cases or scope of app.

Mob Inspire is serving as one of the best MBaaS providers for years enabling the mobile app development industry to attain stability.

Our experts do not only assist you in using the Backend-as-a-Service platform for app development but also in adoption of cloud-optimized storage and virtual cores.

We would love to work with you on another challenging and exciting project. Contact us today so that our experts can take you further.

Mobile app development

A Guide to Enterprise and Consumer App Development

Mobile app development industry is now well above a decade old. During this time, the industry managed to attain a number of remarkable feats which collectively lifted app development up to the contemporary level. The well-built apps are recognized by interactive theme, solid user experience, high efficiency, and strong compatibility with underlying platforms.

Over the years, a sizable number of categories have emerged with the two most generalized ones include Enterprise Apps and Consumer Apps. This article delineates the two categories including the subcategories in each before sharing Mob Inspire’s methodology toward mobile app development.

If you are already aware of your app category, jump to the methodology section.

Mobile App Categories

Mobile app categories

1. Enterprise Apps

These apps are organization-specific. In essence, they are designed to assist a company or its associates to perform official activities comfortably with optimized costs and in lesser time. These apps are usually unavailable in App Store and Google Play.

1.1 Enterprise Mobility Apps

Enterprise mobility is the practice of utilizing technology which enables employees to work remotely. Employees can access organizational data and perform a range of official activities using smartphone apps. It comprises mobile device management (MDM), Mobile Application Management (MAM), Mobile Security Management (MSM), and Mobile Content Management (MCM).

Mobility in organizations is attaining more attraction owing to the lightning fast internet speeds and sufficient security apparatus for remote working. Apart from the ability to work from anywhere, enterprise mobility apps also increases the collaboration between geographically distributed teams as well as team members working at the same workplace.

Read more: Essence and Impact of Enterprise Mobility

1.2 Information Systems

The owners and executives need to know the progress of businesses by assessing various departments and key performance indicators. Information systems provide the periodic reports enriched with graphs, charts, tables, and other dynamic data visualization techniques.

Apart from executive information system (EIS), enterprises also utilize management IS, and decision support systems (DSS). Data processing is performed at the stage of DSS whereas MIS defines the corporate strategy based on the outcomes of DSS. The IS app development for mobile enhances the productivity by manifolds.

1.3 Enterprise Resource Planning

You must be aware of ERP solutions if you are a business owner. The remarkable success of these solutions and research in it over the years pushed us four years back to introduce mobile ERP as well. Like desktop-based and web-based applications, mobile ERP also offers high visibility of core business operations. They allow efficient resource optimization and information flow between various departments of business.

Accessibility of ERP tools through smartphones and tablets provide remarkable portability. Mobile ERP ensures real-time access and lowers operational cost significantly.

Read more: AI for Business

1.4 Customer Relationship Management

Like ERP, mobile CRM was also introduced in the middle of current decade. The growth of internet traffic from smartphones and tablets increased multiple times every year. Consequently, smartphones make up the major proportion of internet traffic amounting 55%. This percentage does not include the traffic from tablets and other smart devices.

Availability of mobile CRM is not only productive for employees. It also facilitates customers to seek your services from anywhere. For instance, a customer can make a query or place an order while traveling. Either way, enterprises enhance their reputation by improving relationship with customers.

1.5 Human Resource Management

It attained incredible success as employees are able to access their monthly attendance and periodic performance audit reports on mobile phones. Mob Inspire performed HRM mobile application development with varying features for multiple clients over the years. The variation in features depends on the client’s business requirements.

For instance, one of our clients wanted to incorporate automated candidate search by matching the resumes with intended job description. Mob Inspire experts developed the solution which prevents HR managers from exploring through hundreds of resumes for a single position. It filters out the irrelevant candidates and shortlists those with suitable qualification.

1.6 Product Management Apps

The product units in warehouses and delivery vehicles undergo extensive security checks to prevent counterfeiting and fraudulent activities. Despite enormous time consumption and excessive spending of money, these checks are unable to ensure satisfactory efficiency. Nevertheless, the leverage of technologies including IoT, blockchain, and AI ensure remarkable efficiency – that too with high resource optimization.

One notable use case of IoT is the assistance in aggregate planning. Moreover, it also aids in transportation by verifying products without needing to unload them. Blockchain mobile app development makes money transaction highly transparent and secure with immutable distributed ledger technology.

1.7 Financial Management Apps

May it be invoice received at customers’ end or financial audit report at employers’ end, financial apps are vital for business processing. Although HRM and financial management applications are parts of ERP, yet Mob Inspire performs mobile phone application development for these software systems separately as well.

Financial apps provide the details of transaction and the shortcomings in the process. Fintech application development for mobile is bringing revolution to financial services and management. Most notably, Blockchain and Big Data modeling are the key innovations of the current decade and their integration within financial apps ensure substantially high efficiency in business operations.

2. Consumer Apps

Apps for consumers make up an excessively vast domain. Google Play alone has 60 categories out of which 17 are specific to various kinds of games and 9 for content particularly for families and children. Rests of the 34 app categories belong to a wide range of fields including medical, magazines, and weather among others. App Store also has 28 distinct categories.

Statista reveals that Games category makes almost a quarter of total apps available on App Store followed by business and education apps at 9.76% and 8.52%, respectively. Google Play also indicates similar results. Thus, some categories are more significant than others. Mob Inspire redefines the app categories as follows.

2.1 On-demand Apps

The on-demand mobile app development has caused more disruption in various industries than any other category. The collective valuation of companies whose business model comprises on-demand apps such as Uber is markedly higher.

2.1.1 Ride-hailing

In a span of less than 10 years, the valuation of Uber alone is worth $82 billion – as per independent reports. Scores of ride-hailing startups are emerging every year with cosmic funding. This on-demand business will continue to attract money for a couple of decades more before attaining sustainability. On-demand apps have entirely redefined taxi business by providing facilitation to customers without charging more.

2.1.2 Delivery and Logistics

The two most notable aspects of on-demand delivery services that distinguish them from traditional logistics is the last-mile and same hour delivery. The availability of apps ensures that businesses can transport perishable items as well. For instance, Grubhub, Uber Eats, and other food delivery services deliver the ordered meal in less than 30 minutes in most cases. These services are not confined to food delivery. The startups offering parcel delivery and grocery delivery like Postmates and Instacart, respectively are making substantial gains.

Also read: 8 Sustainable Business Ideas with Low Startup Cost

2.1.3 Healthcare

Arranging a doctor’s visit to patient’s home instead of the other way round makes on-demand healthcare highly attractive. Moreover, it also enables patients to seek services of physicians remotely. There are multiple kinds of businesses emerging in on-demand healthcare sector. The most notable ones include on-demand nurses, ambulance, and telemedicine. Global healthcare market is projected to reach $60 billion by 2020 with the current growth rate of 60%.

2.1.4 Home Services

Although all on-demand services are offering impressive opportunities for gig workers, yet home services are on top. The startups like Handy and TaskRabbit provide a marketplace for gig workers where consumers can seek services from most suitable workers. The success of these startups is a sufficient indicator to convince investors for investment in mobile application development for home services.

2.1.5 Laundry Services

Many service providers place on-demand laundry in home services. However, laundry services make multi-billion dollar industry alone. Thus, Mob Inspire places it into a separate subcategory of on-demand services. The success of laundry service providers like Mama Wosh indicate that on-demand industry is capable of raising millions of dollars for a startup by merely targeting the most tedious home chores.

Also read: Also read: Significance of Platform Innovation in Software Industry

2.1.6 Beauty and Wellness

The earning from provider services to consumers is not the only revenue stream for on-demand beauty apps. Such apps are heavily sponsored by local and international brands which offer cosmetics and skincare products. They use in-app advertisement as well as collaborate with service providers to increase their product sales. Thus, this advertisement enables at-home beauty service providers to significantly increase revenues.

Structure of On-demand Apps Platform

The most successful on-demand app development for mobile platforms comprises of an app each for consumer and agent as well as desktop-based dispatch and admin panels. These panels are integrated with mobile apps to ensure seamless services. Dispatch panel facilitates the connection between consumer and service agent whereas admin panel provides dashboards and real-time information to get valuable business insights.

2.2 Entertainment Apps

The second subcategory in consumer apps is entertainment. While on-demand apps make the highest combined valuation, entertainment apps attract the most number of downloads owing to the presence of Games category.

2.2.1 Games

Games does not only make up the category with most number of downloads but also comprises multi-billion dollar worth of businesses. Pokémon Go currently values at $4 billion while PUBG Mobile made $1 billion in 2018. The size of these games is multiple gigabytes reflecting the fact that they require sizable investment for their mobile phone app development. However, many lightweight apps including Candy Crush and Angry Birds managed to remain on top of the charts as well. Some ultra-lightweight apps like Flappy Bird also made significant gains.

2.2.2 Music Player

A massive number of music player apps already exist on application stores. More such apps make their ways every year. Despite this abundance, some of the apps manage to attain millions of downloads. Consumers look for apps which introduce innovative features without compromising performance. For this reason, some apps winning consumers’ attraction in the beginning fail in the long term. Thus, Music Player category is highly attractive if the app is good enough.

2.2.3 News and Magazines

Online publications are the main source of news for 44% of Americans. This percentage is above 60% in many countries. Moreover, these numbers are swiftly growing with rapid smartphone penetration and remarkable internet speeds even in the remotest regions. Apart from online magazines, blogs, and newspapers, eBooks are also making substantial gains owing to the availability of apps. With incredibly growing demand, there is a huge room for introducing more apps for news.

2.2.4 Video On-demand

The current market size of over $58 billion is projected to cross $91 billion by 2023. Although video subscription channels like YouTube and Daily Motion are the reasons behind initiation of this industry, yet Netflix and similar services are now the most crucial promoters. Mobile app development in VoD sector has the ability to earn more profits for entrepreneurs than social video sharing platforms because paid subscription generate a significant amount of money.

2.3 Education and Utility Apps

The apps providing online education and utility tools are rising in demand owing to the fact that students keep searching for ways that can optimize time. Consequently, the apps providing marketplace for tutors are also attaining consumer attraction. Utility apps are among the least costly when it comes to mobile phone application development.

2.3.1 Kindergarten

The excessive number of apps providing content specific for children and adolescents indicates their influence. Besides, the apps are also among those getting highest number of downloads. Although the presence in high numbers makes it tough to earn through paid subscription, yet advertisements work very well. These apps are now easier to locate since the introduction of Kiddle – Google’s search engine particularly for minors.

2.3.2 Health and Fitness

At-home workout training and guidance is one type of fitness apps which has already grown markedly. One of the most emerging types of health and fitness apps includes meditation for mental health. These apps are eliminating the need for keeping on-premises training centers. The business models also vary as many apps own the entire content while some of them offer marketplace for independent trainers.

2.3.3 Personal Task Management

One would barely use sticky papers when task management apps are capable of scheduling daily, weekly, and monthly plans. Mostly, these apps vary in the number of features with some app owners providing comprehensive management tools for social, academic, and professional activities. Thus, the investment does not carry any significant risk of failure even though failure probability is very low when app is built and marketed properly.

2.4 Marketplaces

Many categories discussed earlier mentioned marketplaces. These are platforms which provide a gateway for consumers and businesses to connect. For instance, two consumers can use eBay to buy and sell their belongings. However, there are some business models where marketplaces are essential.

Also read: Market Networks – Intersection of Marketplaces and Social Networks

2.4.1 Shopping

Marketplaces specific for online shopping can either sell company-owned services or it can be used by other retailers. Former is an example of B2C marketplace introduced initially by Amazon. If you are facing a financial crunch, it is wise allowing retailers to use your app to reach customers instead of spending extensively on starting your own retail store. Either way, marketplaces for shopping possess massive potential for global success.

2.4.2 Social Media

An impressive 89% of students in the US rely on social media for news (Statista, 2019). Although the concerns of fake news initially carried prospects that social media would not remain a primary source for news, yet the introduction of robust verification schemes by major networks including Twitter and Facebook are making these networks as reliable as traditional news networks. The widespread perception traditional media presents biased opinions push consumers more toward adopting social networks.

2.4.3 Real Estate

There are not only the real estate startups whose business model entirely stands on apps but traditional businesses as well. Realtor and Zillow are notable examples. Thus, the real estate professionals aiming to evolve their businesses need to invest in mobile app development for the purpose. Such apps do not only connect sellers and buyers but also provide gateway for safe, transparent, and quick transaction.

Mobile Application Development Methodology

The categories chart and its details indicate the wide variation in mobile apps. However, the app development methodology remains identical for each type of apps. The difference lies in the selection of frameworks and libraries. For instance, the apps integrating features of virtual or augmented reality require libraries of ARkit and ARCore for iOS and Android, respectively. Mob Inspire uses Agile Methodology for native app development.

Mobile app development methodology

Agile Methodology using Scrum Framework

Agile is the replacement of traditional software development methodologies. This methodology used by top mobile app development companies enables developers to carry out development and testing simultaneously so that there is least overhead of fixing bugs in the end. The traditional waterfall model is highly risky because the excessive number of errors may end the project in failure.

Agile is in practice at Mob Inspire for eight years. Our developers have made their own frameworks to cope with various situations. The 11 years long existence in mobile app development industry has allowed us to work on a wide range of projects in multiple industries.

Requirement Elicitation

The foremost stage is the understanding of objectives which you are trying to achieve. At this stage, the business managers would speak to you to seek every piece of information associated with the business idea. There is no feasibility study at this stage. Instead, the focus is to understand the goals. However, the managers duly inform you if there is anything wildly impractical in the tentative time and budget.

Scope Refinement

This stage involves development of feasibility study to ensure more clarity in the business model. The development team craft specific and distinctive use cases which can ensure achieving objectives. They define project workflow to associate responsibilities with each team member and time-scale network to estimate completion of project. Time-scale also includes the tentative deadlines to develop each module. In essence, scope refinement stage is a comprehensive blueprint of entire project.

Prototypes and Wireframes

The availability of scope enables designers to develop tentative designs of app pages. These designs called wireframes allow you to approve the appearance of pages including color scheme and theme. Wireframe development saves you a considerable cost and time which is consumed in making frequent changes to design. However, wireframes are only static images which are unable to demonstrate behavior of buttons and links. Prototypes enable you to evaluate behavior as well.

Development and Testing

Once you approve prototype, the stage of development kicks off. Under Agile Methodology, Mob Inspire experts perform development tasks in sprints. The total number of sprints depends on the scale of project. The experts aim to develop a predetermined number of modules in each sprint. One notable and highly effective strategy of Agile is the parallel testing. The testers and quality assurance team members work in collaboration with developers to perform testing side-by-side with development.

Launch and Maintenance

The deployment and launch of app must ensure that it integrates well with the existing business architecture. If there is an existing database, the datasets should be efficiently transformed to be accessible from app. Mob Inspire experts do not only ensure smooth launch but also provide limitless maintenance of app. Moreover, you can also assist you in scaling up the app with more features as required in future.

App Marketing

The years of experience in various industries enabled us to understand dynamics of a range of industries. Our marketing strategies ensure that you reach maximum audience from the relevant niches. Mob Inspire marketers help you in defining user persona and run the most effective business oriented marketing campaigns.

Native App Development

Although developing cross-platform apps is easier and less costly, yet Mob Inspire stopped offering such apps few years back. Platform independent apps have significantly less efficiency. The competition in market and the benchmark set by top apps indicate that efficiency in terms of speed and size is the top factor in success of apps. Thus, development of separate apps for Android and iOS platforms – usually referred to as native app development – is the suitable approach.

Kotlin for Android App Development

The developers at Mob Inspire use Kotlin language for Android app development. Google also recommends Kotlin as this language is highly compatible with Android Operating System. One of the most attractive features while using Kotlin is the ability to use Java libraries without wrappers and adapters. Thus, developers attain the simplicity of Kotlin and the power of Java. Moreover, Kotlin allows development with both object-oriented and functional approach.

The comprehensive app development approach of Mob Inspire enables it to consistently feature in rankings for app developers issued by credible firms.

Swift for iOS App Development

Swift is completely replacing Objective-C as the de facto language for iOS app development since its launch in 2014. Its widespread acceptance by global iOS community enabled it to make into the list of top 10 most sought-after software development skills as rated by TIOBE. Consequently, the number of apps annually developed using swift would bypass those by Objective-C in less than two years. The upcoming Swift 5 is about to release as iOS developers at Mob Inspire look forward to it.

The businesses from a wide range of industries are in collaboration with Mob Inspire to fulfill their software development needs. We would love to become your partner too. Contact us so that our professional mobile app development teams can assist you in aligning your business to the path of success.