dating mobile app development

Online Dating: A deep dive into the Tinder Business model

Imagine a scenario where you get to swipe, get paired, then flirt, and finally date. Strange as it may seem, this is the Tinder business model. The idea is really simple yet so powerful that it has managed to captivate millions of viewers around the globe and is one of the fastest growing social startups in the dating mobile app development industry.

Released in 2012, the app had 350 million swipes per day by late 2013, which rose to one billion by the end of 2014. Since then, Tinder has only grown bigger. It is, without doubt, the most bewitching app since the internet.

The app is available in 40 different languages and is spread over 190 countries. It is estimated that in 2021 Tinder users will reach around 60 to 65 million.

In this article, we will address questions like how the app is making money, the costs, its future sustainability plans, and how did an app like Tinder in the dating app development world take the internet by storm in 2013 by gaining tremendous popularity so soon?

Tinder business model – How tinder makes money?

Before getting into the business model of the company, let’s delve into a brief history of how the company raised its initial funding and who invested in the startup to get the ball rolling for Tinder in the dating mobile app development business.

A brief history

According to a document published by TechCrunch in 2014, the CEO of Tinder, Sean Rad, claimed that the company did not raise any outside funding initially. He stated,

“We are in a fortunate position that we have internal sources of funding, we don’t need to raise outside capital, but it’s something we think about often.”

Many Silicon Valley investors were looking to fund the company back then, considering how fast the two-year-old company was growing. They were, however, reluctant because Tinder was incubated out of IAC’s Hatch Labs in 2012, and the cartels of the internet world still owned a majority stake in the company.

An earlier report confirmed how the Benchmark general partner, Matt Cohler, was looking to invest, valuing the company between US$ 750 million to US$ 1 billion but there were concerns regarding the deal structure which could ultimately hinder its completion. Cohler already had an incredible history of being successful with his investments backing companies like Instagram, Dropbox, Facebook, etc, back then.

Tinder Plus and Tinder Gold – Game-changer for the Online Dating App Industry

The dating mobile app development industry originated in the dot-com era and transitioned to mobile apps after the iPhone was introduced in 2007 with match-making apps like eHarmony, Match.com, and OkCupid. New enterprises, with a limited customer base, struggled to get even the slightest share of the market since the legacy brands already dominated the dating industry till 2012.

Then came Tinder, the app that revolutionized the dating app development world by drastically modifying the user experience. Tinder focused on previously ignored young-adult segments and in just two years, the segment tripled in size.

The app came in 2013 as a free application. In 2015, they changed the business model and started charging for a few features with Tinder plus. The new Tinder plus divided the operations into two sections; the network-making Tinder and the cash-making Tinder plus. Additionally, a new version, Tinder Gold was introduced in 2017, which integrated an extra feature.

Both versions provide premium features like unlimited likes and chatting with singles worldwide. The Gold version even allows users to see who likes them and generated 19% of sales. This feature also ended up being the hot new money-making feature for the Tinder app.

Revenue Generation through Ads

Many organizations have partnered with Tinder for sponsorships of their profiles. Tinder, like Snapchat, has incorporated the sponsored ads into its standard interface. Whenever a user swipes and sees a sponsored profile, they get matched and are asked to click on the provided link to connect with that profile through Chatbots.

Key Elements for Dating Mobile App Development

We discussed above how Tinder makes money. Now, let’s delve into some of the key takeaways that every dating app should pay heed to while developing an online dating platform:

  • The Tinder app promotes positive psychology by not letting the user know who rejected them.
  • Trying to understand the user demands. Tinder used just one gesture – the swipe function. No extra clicks or typing. Simple left and right swipe.
  • To make the app usage less cumbersome a swipe feature was introduced by Tinder that does not require the user to tap using a keyboard.
  • Promote organic growth like Tinder by targeting college campuses rather than spending on paid promotion and advertising.

Tinder’s sustainability plans & costs

These are not normal times as the years 2020 and 2021 have changed online dating for good. Before the coronavirus began its frenzy around the U.S., dating apps encouraged users to rendezvous face to face. Now, we live under house arrest due to frequent lockdowns and minimal human-to-human interactions.

We, as humans, are extremely adaptable hence the pandemic is likely to alter our dating habits, permanently. These apps are now focusing on pushing users to meet virtually using video-based features ultimately making it simpler to meet new people with a few taps on their smartphones.

The Tinder CEO, Elie Seidman, states that the app user activity has risen by 10% to 15% across the country during the Covid. He said,

“While we are socially distant, we definitely aren’t disconnected, more than ever, having someone to talk to can make a world of a difference.”

A San Francisco-based company that analyzes the app ecosystem recently reviewed how dating apps’ goal of maintaining audiences seems to be working so far. The active app users for dating apps like Tinder and Bumble were largely unchanged since the start of the epidemic. Around 23% of people who met on Tinder went out on dates and nearly 12% even found the love of their life on Tinder.

Who uses Tinder?

According to a survey by GlobalWebIndex in 2017, 38% of users were aged between 16-24 while about 45% were between 25-34. 76% from urban areas while 24% belonged to the rural setting. Also, if we look at the men to women ratio it stood at 2:1 which showed that men outnumbered women.

Overall costs and time for Developing an App like Tinder

There are a lot of factors that need to be considered while developing an app like Tinder. An average developer may charge between US$ 24,000 to US$ 35,000 based on the app requirements.

It takes around 1200 – 1500 hours for creating a tinder-like application for both the iOS and Android platforms. A single app without any additional feature can take up to 4 months, however, it is obvious that the more the required features, more the time it takes to complete the project. Occasionally, it might even take up to 6 months to develop such an app.

How the app gained popularity

Ever since Tinder was released in 2012, the dynamics of the online dating industry has changed forever. The question that needs to be answered is how did a single app inspire a whole new generation of dating apps in its wake? Let’s delve into ways Tinder used to gain popularity amongst its target users:

  • Breaking traditional norms by introducing an app that is easy to use, reducing creepy spam and the anxiety of rejection.
  • Tinder gained 10,000 new users by acquiring sorority girls and fraternity boys to sign up for the application.
  • Tinder hosted parties at college campuses where guests were asked to download the app before entering the premises.

The Bottom Line

The Tinder app entirely changed the dynamics of online dating due to its remarkable branding, responsiveness, and resilience. The app is extremely popular amongst young adults, especially millennials.

Although it is still too early to predict the future of the dating industry, it has certainly grown at a steady pace of 5% year-over-year since 2013. More and more people are now using dating apps to meet new people. In the USA alone, 30% of people aged above 18 have used the app at least once in their lifetime.

If you wish to build your next big dating app, then what are you waiting for? Reach out, and our team of experts will get back to you as soon as possible.

React native app development company

Mobile app development: React-Native vs PWAs

People these days spend most of the time on their mobile phones moving from one app to another and it is to no surprise that they expect two things: an elevated performance and a better storage capability. These users are also on a constant rise which today surpasses three billion. Based on data by Statista, China, India and the United States are amongst the countries with the highest number of smartphone users.

With new technologies rolling out for mobile web app development every other day, the question that now needs to be addressed is the choice between native mobile apps and cross-platform hybrid applications. The answer is really simple as in this tech-savvy consumer-driven era people are attracted to anything that is compatible with numerous platforms and operating systems thus making life more convenient for them. Therefore, native mobile apps are now being replaced with hybrid applications.

When dealing with hybrid app development, the choice between using React Native and Progressive Web Apps is always in question. Which app development company would be the best fit to develop your application? How to choose between them?

In this article, we will take a look at both of the technologies extensively, and will help you determine the best fit considering the type of application you want to develop.

Introducing React Native and PWAs

A React Native app development company develops a software framework that provides a native look using JavaScript as its primary programming language. With the help of some native code, the single app is functional on both iOS and Android platforms. It holds favor amongst developers but has its shortcomings – it is an open-source framework, still new, and it needs to be injected with some native code to be fully operational on both iOS and Android.

As discussed in the previous article, Progressive Web Apps are an advanced form of web applications incorporating the features of both the web apps and native mobile web app development. PWAs can be installed on devices and are also made available to the users during limited or no internet connection. Due to their higher responsiveness, safer security protocols, discoverability, and automatic updates they can be a good fit on any mobile device, desktop, or tablet.

How to choose between React Native and PWA?

When choosing between a PWA and a react native app development company, some points must be kept in mind which should be the basis of the final decision-making process. Let’s take a look at them one at a time:

Target end-user

If your target audience is people using app stores for downloading then, go react native and if your goal is to reach a wider range of end-users via the browser then, opt for a PWA.

Cost-effectiveness

If your company is looking for a low-cost option then PWA will be a better choice in comparison to react-native since they have a well-defined tech stack. A single app using HTML, CSS, and JS will be fully functional pretty much everywhere a browser is available. If you wish to run the application on smaller screens like smartwatches then a hybrid app can be built using a Webview that helps wrap your PWA so they can run on those tiny screens. If you want your app to work on a wider range of devices, you need to ensure that your app is responsive and relies on progressive enhancement.

User interface responsiveness and performance

If you intend on having the finest UI responsiveness and an enhanced overall performance then, go react-native since this native software uses the iOS and Android native UI controls which most of the users are familiar with. The interactions with PWAs are always cumbersome – poor animations, less responsive touch, and the absence of multithreading will always keep your interactions struggling for priority.

The efficiency of low-end devices

If you want to have better performance at the low-end devices then, PWA is slightly better in comparison to react-native since the underlying data communication in react native is in JavaScript. Due to the lower JS throughput at the lower-end Android devices, especially when an app deals extensively with data, congestion might likely occur which makes the UI feel inept.

Bandwidth and storage

Apps developed using react native need to be installed on your device before they can be used whereas PWAs can be accessed immediately with the browser. In areas where you have good bandwidth and storage capabilities, installation is not much of an issue. If you intend on reaching a larger part of the globe which includes areas where bandwidth and storage have limitations, a PWA should be the right way to go.

Developer’s expertise

Perhaps one of the most important aspects of the development phase is the expertise of your development team. It is important to keep this in mind as learning new technology and training your team on it may become cumbersome. You must, hence, prefer going for the tech your development team is skilled in.

Consumer-focused app or enterprise-focused

If your application is consumer-focused then the visuals play a vital role in the overall look of the application features and that tends to favor react-native since it lets you work with the native UI controls. Enterprise apps should also be visually pleasing but that is often not a discriminator since most of the enterprise apps can’t be substituted for something similar. A PWA which is rich in features and has good offline capabilities could address most of the enterprise requirements.

Accessing native device APIs

If you only require access to the camera, microphone, geolocation, etc, then go PWA as it does not allow you to go beyond what Web APIs provide access to. But, if you need more in-depth control over customized hardware and sensors, enhanced Bluetooth support, and so on, then react-native should be the right choice.

The desired platform – desktops, mobiles, or both

If you wish to run your application on Desktops, then react-native would not be the appropriate choice for you. There are, however, desktop ports of react-native available but you will have to address most of the loopholes yourself since there is no official support available for them. A PWA, on the other hand, will run on desktops but access to low-level APIs will be prohibited due to the browser security protocols unless you make use of the WebView inside a native app to make your PWA fully functional.

Both react native and PWAs are much cheaper in comparison to native apps. Choosing the right React native app development company helps you in developing native apps because you require native developers for each Android and iOS since these developers will facilitate the code to provide access to the camera, enable notifications, and so on. The PWAs, on the contrary, don’t allow the app to be included in the app store and hence you will have to rely on your web users to download it. Also, they are much more economical when compared with react native apps.

If your business already has a website that is popular amongst its users then, PWAs are the best course of action. If a slightly bigger budget is affordable, and you favor a native app look and feel, then choose react native. For startups intending to build a Minimum Viable Product before launching a full-scale native app, choosing the right react native app development company is a very critical step.

Finishing up

Both React Native apps and Progressive Web Apps have their perks but which approach to use depends on your application requirements. Going with PWAs makes sense unless your app requires features or APIs of native apps. Nowadays, building for both the web and native is trendy as it helps in enjoying the best features of both platforms.

The competition between both the platforms is an endless debate as either one is good for different purposes and its usage will be influenced according to your requirements. There’s a high probability, however, that PWAs might replace native apps as they are the perfect solution for smaller businesses and startups.

If you are looking for an app development company to help build your application and are unable to decide on what would be the best fit for you then contact us and we will provide you with all the required assistance.

product development outsourcing

A 2021 guide to product development outsourcing

The consumer-centric digital era of today has completely revolutionized the way businesses work. Enterprises are heading towards business expansions in diverse fields by collaborating with outsourced professional teams.

This shift towards outsourcing digital app development has been swift. Often, companies start with a project in-house – until reality hits them: things go wrong somewhere, and even with their well-intended business strategies, the idea heads towards failure. In such scenarios, enterprises require someone to fill in the void left behind.

Hurdles on the road to success can happen due to any number of reasons. What matters is how you pick up the fallen pieces. Handing over the reins of your product’s development outside the comfort of your organization might seem daunting at first but, the right digital product development company might be exactly what you need.

Therefore, in this article, we have put together a comprehensive guide for you to understand what outsourcing is and how it can be a valuable addition to your organization.

What is product development outsourcing in the tech world?

The idea of outsourcing might not seem to be your go-to ray of hope at first because of a myriad of reasons – most of them bottling down to this single fact: bad experience. One can, but, learn from past mistakes and vow never to repeat them.

In the digital app development outsourcing world today, effective communication is key. With better planning and interaction, this can turn the tables for your organization – and I mean that in a good way!

According to Statistica, in 2019, the global outsourcing market size reached 92.5 billion U.S. dollars, and it continues to grow at a megarate. Many tech giants have outsourced their work in the past like BaseCamp, GitHub and even Google!

So, what is product development outsourcing?

When businesses delegate the company’s non-core activities to a third-party, they are said to have outsourced a business process.

Non-core business activities for an organization are the ones in which the company does not have expertise.

So, let’s say that you are running a healthcare business, and you need a digital app made for enhanced collaboration among your employees and the patients. This app is the non-core feature of your business model, so you can outsource it to a competent digital product agency and let them take care of the task for you.

Perks of choosing a digital product development agency

Outsourcing the development of a digital product might be the smartest of moves for enterprises looking to build one to supplement their mainstream business process strategies. There are several advantages that businesses can enjoy by choosing to outsource their projects.

Focusing on the core business strategies

The prime reason for businesses that decide to outsource projects is so that they can focus on the critical, revenue-generating pursuits. According to Statistica, 35% of the enterprises outsource their IT side to free up resources for more critical projects.

Avoiding a heavy-investment venture

Getting in-house expertise to create a digital product might be very expensive. If, instead, you outsource the project to a digital product agency, it will be economically more feasible for your business.

Building a product that stands shoulder-to-shoulder with the world

Outsourcing product development to a team of experts in the field can help you deliver on the latest tech standards in the industry without any compromise on quality.

After all, it’s more than just writing code for us!

What can you outsource to a digital product development company?

The best outsourcing strategy would be for you to go with a full-service digital product agency. This will get you everything from strategizing to the designing and the development stages, further into marketing your product along with consistent support and beyond.

In this section, let’s see what modules of the product development lifecycle you can consider outsourcing.

Discovery Workshop

If you are starting with the idea of developing a digital product app, we can get you through a 2-week long discovery workshop phase.

During this step, we can help you figure out:

  • The modules and features best suiting your application.
  • The required business flow.
  • Sketching wireframes for your product.
  • The best tech stack available according to the latest technology trends.
  • An estimated product launching cost.
  • Guidelines which can help you in training your staff.
  • Finally, elaborate upon the best growth strategy to adapt to market your business product.

The purpose of the discovery workshop is to help clarify the product requirements and define a roadmap for the development cycle.

Design Prototyping

An important step to effective digital product development is to design prototypes to understand how we want the final version of the app to be. This phase focuses on the key deliverables once the requirements have been gathered.

An important outcome from this phase is a functional mockup. With a team of expert developers, this is great as this will give them a point of reference to begin the development phase.

In case you reach out to us at a later stage, we can still use your mockups and rigorously test them for enhanced results.

Staff augmentation

If you are developing a digital product in-house with the perfect team already in place but you have rigid deadlines to follow, we can supplement your workforce by functioning alongside your expert team to help you in meeting your deadlines.

Project Management

You might be equipped with all the right tools to begin the development of your digital product, but lack the right expertise to manage your project. To make this work effectively, we can provide you with an entire team of experts along with an experienced manager who will manage the tasks among the team to enhance productivity. After all, organization and planning are critical to the success of any project.

Mob Inspire can augment your product development journey

Amid this on-going global pandemic, when the very definition of normal has been altered, supplementing your organization with a digital app might be just what your business requires.

You might not want to consult a digital product design and development studio when you first start out on a digital product but, rest assured that if on this development journey, things begin going astray, we are here to fix them for you.

Mob Inspire is one of the best companies for outsourcing software product development. If you are stuck in the process, reach out to us and let our experts help you out!

iOS 14 Update

Apple iOS 14 Update – All You Need to Know

It was in June 2020 that Apple announced the arrival of the new iOS 14 update. This news took the tech world by a storm and had everyone speculating about what exciting new features Apple would reveal.

There was some heat over the internet towards apple taking the features from android in this release, specifically the widgets. However, many questions arise like; why did apple choose to add widgets now, should we even update our iPhones and what are the new iOS 14 features that Apple has in store for iOS developers. Keep reading and by the end of this blog, you’ll know everything there is to know about iOS
14 and how this update can benefit iOS app developers.

Apple released its latest version of the iOS operating system, iOS 14 on September 16 and this is the biggest iOS update till now. This update is all about the software since it has been released without any new iPhone device. Where the last few updates were more focused on enhancing the stability, this release is all about streamlining the interface by changing home screen designs, updating existing apps,
improvements in Siri and many other tweaks.

iOS 14 Features

Let’s see what features Apple has introduced in the new iOS 14 update.

  1. Widgets
  2. If you have seen the Android vs iOS debates all over the internet then you’re probably aware of how Apple has redesigned the Home screen by including widgets for the first time ever. These widgets (though not as customizable as an android) can be moved anywhere on the screen and give the home screen a pretty neat look.

    Why Apple is adding widgets 8 years after android did? Well, the answer to that is; it seems that Apple wanted to make sure to use the widgets in its own way by adding its own twist through a couple of extra features on top of the widgets (like the Smart Stack).

    These widgets are all first-party apple apps however for the first time ever; third-party apps can also use these widgets and this here is the most exciting news. iOS developers now have an option to work on third party-apps that can benefit from these customizable widgets. E.g. users can now have a google calendar widget or a widget that can control the room lighting setting with the press of a button. Thus, this iOS 14 update can prove to be a major source of revenue for third party applications.

    Also read : iOS Development Trends

  3. Smart Stack
  4. Apart from adding widgets on the home screen, Apple has added interesting dynamic nuances to these widgets. One of these is called a smart stack which is a stack of widgets. Through this Smart stack feature, iPhone uses on-device intelligence to make the right widget appear on the surface based on time location and activity.

  5. App Library
  6. The new App Library is a space revealed by swiping all the way to the right on the home screen. It shows all the apps on the iPhone at a glance where the apps are automatically organised. Inside the App Library, there is also a straight- up alphabetical searchable list for the apps. Apps can be kept in the app library to give the Home screen a cleaner look.

  7. Compact UI
  8. In the previous versions including the iOS 13 update, there are many features and actions that unnecessarily take up the whole screen. iOS 14 update has remedied that by making the User Interface compact. For instance, a face time call won’t dominate the whole screen but would just appear as a drop-down banner on the top. Even during the facetime call, the video can be minimised and other actions on the phone won’t pause the call. This picture in picture window is very flexible. It can be moved around on the screen and even the visual video can be hidden with audio playing in the background.

    Siri has also been updated so that Siri requests no longer take over the entire screen and when activated, it just displays a small animated Siri icon on the bottom of the screen.

  9. Compatibility
  10. The new iOS 14 update is available to users as a free over the air update which can be done through settings. iOS 14 can be run on iPhone 6s or later devices. iPhone SE and 7th gen are also compatible.

What the new iOS 14 means for iOS app development

Now that you know all about the new iOS 14 features the question arises is the new iOS 14 update beneficial for an app development company or not. The most exciting news for the developers is that Apple has finally broken the tradition of keeping its closed off environment when it comes to its features.

  • App Clips

  • This lightweight version of apps can enable developers to promote their apps by offering some functionality and thus persuading the users to download the full version. The app clip can be discovered easily and its quick launching gives a good experience to the users.

  • Widgets

  • Widgets can be said to be the game-changer for iOS app development. As mentioned above, through widgets developers can come up with small yet striking representation of their app’s content and also allow them to display this at the centre of the user’s screen. Since widgets are supposed to be lightweight, it is a chance to show the best content of the app.

  • SwiftUI

  • New features and enhanced support for view layouts indicate that SwiftUI is not going anywhere and can be used by developers to define the structure and behavior of their entire app.

    At Mob Inspire we have an expert team of iOS app developers who are well versed in Swift as well as Sirikit.

  • Augmented Reality

  • ARKit 4 has been improved in the new iOS 14 while the Reality kit and help developers create a new level of animation and realism for AR experiences.

  • Machine Learning

  • Development is even easier and more extensive with new tools in Core ML for model deployment, new models and training capabilities in Create ML, as well as additional APIs for Vision and Natural Language. Thus, developers have the ability to build more flexible and secure ML-based apps.

    Read more : Machine Learning in App Development

From the above iOS 14 features, it is clear that for an app to truly shine, app developers and third parties will need to embrace features like widgets and App clips. However, this is easier said than done because Third-party widgets and app clips still need a lot of work.

Moreover, apple’s release of iOS 14 caught the developers by surprise causing them to scramble to meet the deadline. Apple announced the update a day earlier while usually companies announce the release date a week or two in advance. It is because of this short turnaround that many apps in the new update may have bugs. This is why developers are advising users not to update their phones just yet and wait until Apple has issued an update to fix the issues. Only time will tell how developers respond to this new iOS 14 update but our verdict is that many users will enthusiastically update their phones because who would want to use safari when you can use chrome.

At Mob Inspire, we excel in developing elegant and user-friendly apps for iOS and Android platforms. If you want to update your application to iOS 14 or make a new one and make the best use of the new iOS 14 features; connect with us today so that our experts can take you further.

Video Subscription Platform

Why invest in Video Subscription Platform Business?

Digital media industry is growing at a wild pace since the commercialization of cloud based platforms. It is not only the social media channels that are contributing but live streaming and original content providing platforms as well. The trend of providing video content through smartphone apps is gaining remarkable attraction. An entire industry based on video subscription platform has emerged in the recent years.

 

Crowd-sourced video content providing apps like YouTube and 9GAG are around for many years now. Subscription based platforms like Netflix, and Hulu are also around for some time. However, mobile app based video on-demand services of these providers apart from HBO Now and Apple TV are relatively recent.

Mob Inspire develops and delivers software-as-a-service and on-demand mobile solutions to digital media industry for over a decade. In this article, our experts reveal market analysis of video on-demand business model. It also highlights the factors that ensure success. Meanwhile, the article states reasons for why cable and satellite TV service providers should opt on-demand business model.

Video On-Demand Market Analysis

The statistics from credible sources released in 2018 indicate an incredible annual growth of over 38% in market size of on-demand industry. The market in the prior year was calculated at $42 billion which reached as high as $58.3 billion in the following year. Considering the current growth rate, the sector is projected to grow up to $91 billion by 2023 providing a significant boost to digital media industry.

Why VOD Makes Up a Successful Business Model?

There are undeniable reasons that enable subscription VOD platform highly attractive. The flexibility in services, convenience of getting the desired content, cost of subscription or purchase and portability are some of the notable factors pushing customers to replace traditional cable and satellite TV.

1. Flexibility and Convenience

Unlike VOD, there is no way as yet to personalize content for each viewer. For instance, if a person wants sports and athletics content only, other channels would still be available on cable and satellite TV. Video on-demand attracts subscribers since the content is most relevant to each customer’s interest.

Moreover, VOD services enable customers to watch content at the time of their choice. They can pause and rewind programs and play back whenever required. They can also forward a program unless one is broadcasting live.

2. Subscription Costs

The subscribers of VOD are obliged to pay only for the subscribed content. The charges would be only as much as the viewed content. Despite this flexible cost model, the subscription video on-demand providers earn significantly more than their cable TV competitors.

Apart from this model, video subscription service also enables customers to subscribe on monthly basis. The details in business models vary because some allow unlimited viewership for a monthly package while others place a range of limitations.

3. Content Portability

Your customers can access the subscribed content from anywhere with an internet connection. The availability of a unique account ensures that their progress remains intact. In essence, subscribers can quit watching a program at one time and resume watching it later from where they left. The apps from top providers are capable of running seamlessly on devices with every available screen size.

Furthermore, more than one customer can use the same subscription package with their unique profiles. The distinctiveness of profiles enables each of them to personalize content and save progress. Every user of a shared package can access video content any device and location.

Which VOD Business Model is Suitable for You?

Apart from the factors mentioned above, some native aspects in every region are crucial to consider while working on online video subscription platform. The socioeconomic situations and current trends shape the interests of customers. Thus, you may need to make a behavioral and geographic analysis before starting to collaborate with original content producers.

VOD Success Factors

The aforementioned points indicate that VOD model has very high probability of success. Numerous factors influence the probability. Following are some of the most notable factors making the business more meaningful.

Content Delivery Network

It is absolutely crucial for individuals to have knowledge on how they are going to sustain and expand the business in future. Devising a growth path takes more significance in case of online video subscription platform because your customers would be spread across various regions of the world.

Utilization of Content Delivery Network (CDN) provides you the ability to offer localized servers for each region. The natives of each area are able to access the video from nearest server. For instance, Google has placed its CDNs in every inhabited continent. Each search query generates quick results as the traffic on local servers is relatively lesser.

Also read: Why Big Data is incredibly effective in Digital Media industry?

If customers access videos uploaded on single server from around the world, it is highly likely that the server would face bottlenecks and excessive traffic. Thus, CDN is essential to ensure smooth content delivery for customers spread in various regions.

Cloud-based Video Platform

The selection of underlying cloud infrastructure and cloud integration service provider is significant. Cloud infrastructure refers to the server where your mobile app, website and entire content would be uploaded. The most credible platforms include Microsoft Azure and Amazon’s AWS.

Cloud platform selection rests on multiple factors including projected number of users after a given number of years, tradeoffs between price and quality, and amount of demand in every region.

Mob Inspire lists among the top cloud integration service providers for on-demand mobile solutions. Our primary choice is AWS for its relentless performance and unparalleled speeds. We have delivered 81 on-demand platforms so far to companies in over 30 countries.

The platform includes mobile and web based apps for customers and admin panels for business executives. You can expand business to new regions or allow more traffic to existing regions almost effortlessly by updating cloud package.

Flawless Device Compatibility

Your subscribers would be using a range of devices with varying operating systems, screen sizes and processors. Thus, the mobile app development should be perfect to efficiently run the app regardless of the devices used.

Compatibility problems in video subscription software integration occur frequently. This may end in a number of unwanted consequences including poor rendering of a video to screen and app crashing. The app should fully utilize cloud benefits by consuming least space on users’ phone. Instead entire content should be placed on remotely located CDNs.

Variety of VoD Subscription Service Models

Cable TV would not allow your customers to watch shows when and where they want. Besides, the pricing structure of cable and satellite TV networks is rigid. In essence, your customers must pay a fixed price no matter how little or large amount of time they would spent on watching the channels provided by you.

Video on-demand platform replaces cable and satellite TV businesses with a highly flexible model. The subscribers can watch favorite TV shows at their own pace. They can stream video content from any place where your services are available.

The pricing structure of acquiring on-demand video widely varies with a number of business models. You can offer your customers one of the following services or a combination of them.

1. Subscription Video On-demand (SVOD)

A customer pays for accessing all the TV shows and live streaming of available events. You can either put a limit on amount of content accessed or time duration after which the subscription period expires.

Popular subscription VOD platforms like Netflix and Hulu offer monthly subscription packages accessible through multiple accounts so that most family members can access content on their phones, tablets or laptops. On-demand mobile solutions make this model even more attractive.

2. Advertisement Supported Video On-demand (ASVOD)

A marketplace for video sharing used to be one of the hottest VOD business models up to few years back. The users can access videos without charges on these platforms. Meanwhile, service providers can earn revenues by allowing advertisements that play at the beginning or somewhere in the middle of a video.

However, services like YouTube and Dailymotion have penetrated to every corner of the world up to the extent that there is little for another similar platform.

Introducing ASVOD alone would rarely make any notable gains now because existing service providers have extremely high brand equity. However, ASVOD would work very well when introduced in combination with SVOD or below-mentioned TVOD.

3. Transactional Video On-demand (TVOD)

To provide further granularity in pricing plans, you can enable customers to pay for each video they watch instead of acquiring entire package. This pay-per-video model is relatively new but proving to be highly successful as it allows even more flexibility.

There is a massive range of TVOD use cases. One notable case is the selection of games in a competition that a customer would like to stream. For instance, I am more inclined to watch LA Galaxy games because I am a fan of this MLS club. TVOD model allows such fans to get the streaming of the game that they intend to watch.

Another model similar to TVOD is Premium VOD or P-VOD. The service providers would be able to get the license to release a movie on platform on the same day of its release. Thus, the subscribers would be able to watch new movies without needing to travel to cinemas.

Launch your VOD Platform Today

The statistics and causes of success in video on-demand business reiterate the fact that cable and satellite TV would be obsolete soon. The disruption is underway at a higher pace than ever before. Whether you are a cable or satellite TV operator or an entrepreneur aiming to invest in digital media industry, adopting VOD business model is your best bet.

Mob Inspire is developing mobile based software platforms for more than a decade. Apart from serving digital media industry, our on-demand software solutions are assisting startups and enterprises in transportation, home services, real estate and healthcare. We are also listed among the top companies for providing enterprise mobility management solutions.

We would like to know about your business plans and intended areas of services. Our development team would not only help in providing the most appropriate software technology but in business development and marketing as well. Contact us so that we can move ahead.

Profitable startup business

Profitable Startup Business Ideas and Failure Factors

It is not unwise to label the United States as the land of startups and small businesses. Although the country hosts world’s biggest corporations, yet 89% of firms have less than 20 workers. Around 69% of startups begin at home while 56% of the total launched startups manage to exist beyond five years. An idea and its implementation are the principal causes behind any profitable startup business.

One of the previous articles shares the key to building a startup from scratch. This article shares the most profitable business ideas for the current and upcoming times. The selection of these ideas is based on multiple parameters including industrial demand, cost-effectiveness, and massive return on investment. Successful case studies also accompany each selection. Latter half of the text shares some of the top startup failure factors.

Most profitable startup business ideas

It is an undeniable fact that implementation and management of business idea is far more significant than the idea itself. Nevertheless, ideas also play a crucial role in ensuring growth and consumer admiration. Following are some of the most profitable low-cost ideas picked by our editor.

On-demand Home Cleaning Services

One of the top selection parameters is the ability of a service in addressing problems faced by majority of the users in a region. Every household needs to fulfill home cleaning chores regardless of how they do it. Surveys from credible organizations indicate that a significant number of households in the US are ready to pay for on-demand services once they are available in their area.

The startups like Handy and Thumbtack do not have to employ permanent workers. Instead, they provide marketplaces where consumers and workers can connect. This ability reduces the operational and management costs considerably. The only one-time cost for such a business would be the acquisition of on-demand mobile solutions.

Food Delivery

On-demand food business is the most profitable business with low startup costs. There are some businesses with greater revenues but the profit-to-cost ratio of food delivery startups is lowest. For the same reason, a number of startups in this area are leading toward becoming unicorns.

Food delivery is also one of the few business models which are applicable in every developed and developing country. One notable example is the emergence of two unicorns in India. In the US, Grubhub, Uber Eats, Doordash are some of the on-demand food startups likely to join billion dollar club soon.

Get Started: Customized App for Food Delivery Business

Tutoring App

Tutor on-demand services are gaining momentum faster than one would imagine. Statista research from 2018 unveils that 13% of the US residents utilized tutor besides formal education.

This number does not include the individuals obtaining informal education through remote tutorship. Moreover, the percentage growth indicates an incredible number of new consumers are adopting on-demand tutorship annually.

Such a business does not necessarily have to provide teaching of formal sujects. Instead, you may choose to provide mentorship to athletes or physical fitness training as well.

Analysts forecast that on-site tutors will cease to exist in less than five years due to rise of on-demand alternatives. Apart from being a profitable low-cost startup business, on-demand services also provide low-cost substitute to consumers.

It also ensures eliminating geographical limitations. Therefore, students may choose a teacher of their choice out of all available for on-demand teaching.

The Failure Factors

Unlike widespread belief, luck plays little or no role in shaping the destiny of startups. Research indicates that there are undeniable factors leading to startup failures. Following are three of the most frequently occurring reasons.

Absence of Appropriate Business Model

Many young entrepreneurs embark on ambitious journeys to reach the level of industrial leaders with a perception that their unique idea will thrive.

Ideas are not as significant for establishment of profitable startup business as the approach to implement them. Unfortunately, most of startups fail to develop a blueprint and implementation path for their business.

Business model should define the revenue streams. For instance, food delivery startup Grubhub generates revenue mainly from three sources. These include sponsored prioritized search results for food outlets, delivery outsourcing service for restaurants, and delivery charges from customers. Some other may also use advertisement as a revenue generating source. However, grubhub prefers not to use it.

Moreover, inflexibility is also a major cause of failure. Owners must ensure that the business offers flexibility to scale-up over the time. Besides, the business should also carry the ability to evolve with technological innovations. The startup development services at Mob Inspire enable you to craft an effective business model and develop a highly promising solution.

Loopholes in Software Systems

Most of the startups emerging in the current decade require supporting software systems. These systems reside at the core of business architectures. Unfortunately, startup owners with lack of technical knowledge end up employing inefficient developers.

Mobile apps accompanied with monitoring software make the foundation of startup. Imagine the magnitude of dent on companies like Uber, Grubhub, Postmates, and Handy if their mobile apps suddenly stopped working.

Software must ensure that it provides a simple but pleasing interface. Many companies overcrowd their app in a bid to appear fancier. Consequently, the usability becomes intensely low as non-technical users are unable to effectively use such apps. The performance of app also plays crucial role. Users will prefer switching to another similar service if app speed is relatively lower.

Ineffective Marketing

Although startups have more cost-effective and productive marketing opportunities than before, yet appropriate utilization is essential for success. Before launching marketing campaigns, the managers should have an understanding of demographics and interest groups which may convert into customers.

Besides, you also need to have a comprehensive marketing funnel. Such a hypothetical funnel classifies the visitors of your website, ad, or app.

This classification enables you to determine the probability to determine if a visitor can convert into a customer or not. There are scores of free and paid tools available to evaluate the behavior of visitors.

Summing Up

The choice of startup ideas indicates that profitable small businesses with low startup costs require flawless implementation. Efficient software systems often turn relatively lesser known ideas into remarkable revenue generating engines.

Mob Inspire carries a decade long experience of helping startups in growing up to their potential. Contact us today so that we can start exploring new opportunities to streamline your business.

How to build a startup from scratch

Here is the Key to Building a Startup from Scratch

Startup economy is moving onwards and upwards with the establishment of a dozens of unicorns. This emergence in less than a decade indicates the significance of this economy. Therefore, the attraction of fledgling entrepreneurs toward building their startup empire is gaining more momentum than ever. Our experts reveal that the question most frequently asked to them is: How to build a startup from scratch?

This article enables you to unlock the secret of establishing your startup right from the very first step.

Identifying the Niche

Now that you have an idea which can make rounds in the market, the next aim is to specify the user persona. A persona is a hypothesis regarding the ideal customer. Your product should target a particular niche instead of trying to find a good fit for all.

There are products and services targeting many kinds of customers. However, you must be sure if the users need it or not. For instance, if you intend to introduce a messaging app similar to Whatsapp, your marketing and design efforts should aim to suit the age of 18-34 years.

The reason is the fact that over 42% of adults between 25-34 years of age in the US use Whatsapp. Besides, almost the same percentage of those between 18-24 years also uses it. However, the app is less popular among senior citizens with fewer than 10% of them using it.

Specifying the Scope

Scores of notable ideas fail to meet their potential due to vague scope. Before beginning to build software apps or requisite infrastructure, you must have a clearly-crafted business model.

Such a model serves as a blueprint for targeted industries and revenue streams. For instance, food delivery startups including Grubhub, DoorDash, and Foodpanda target restaurant industry. Besides, they attain revenues through a commission from every order and sponsorship from restaurants.

The scope also refers to the amount of details ingrained in a business-specific mobile app. Some food delivery apps offer search queries based on restaurants only. Others allow searching menu of various food outlets as well.

Acquire Funding

Generating funds is not an essential step toward building a startup from scratch. The startup aspirants who can afford the expenses all by themselves may skip this step.

Nevertheless, one should acquire funds if the idea is a unique and attractive one. Not only the investments but crowdfunding is also possible if your idea carries enough potential.

There are various ways of accessing funding. Seed funding is the most appropriate one to head-start your startup. Under this approach, the investor pushes a small amount of money in a startup while acquiring equity in return. Seed capital occurs at a stage prior to startup development.

Angel investment is the stage where investors buy stocks while the development is underway. This investment round also provides small capital but relatively bigger than seed money.

Series A funding mostly occurs when a startup begins generating revenue. The investors push more money with increasing revenues under subsequent financing rounds including Series B and Series C. The magnitude of funds increases significantly amounting to millions of dollars during series funding.

Building a startup requires subject-matter expertise

While you plan to build your startup, it is notable building it requires subject-matter experts at many stages. You might leave no stone unturned in one area, but success of startup requires perfection in all domains.

Nevertheless, you can still own a startup by partnering or hiring the appropriate experts. Any business initiative passes through the following stages before turning into revenue generating engine.

Planning

Apart from planning in terms of identification and specification of niche and scope respectively, it involves specifying mobile app scope. The more the details you intend to integrate into the app, the greater will be the net cost.

You should ensure to incorporate the most crucial features first followed by secondary ones. This strategy will enable you to integrate the vital features while remaining inside the budget.

Development

The selection of a suitable developer is a challenging task. Try searching for one on Google or other search engines and you will receive thousands of results. However, you can tell apart an effective developer from an inefficient one.

Read more about choosing a developer here.

The development of the app should ensure the highest level of performance and data security. A high performing app is the one which never crashes and responds to users’ command in the least possible time. Any app taking excessive time annoys the users prompting them to quit using it. Moreover, undesired feedback by user keeps other smartphone owners from downloading it.

Data security is one of the primary concerns of users owing to the increasing rate of breaches. Your app should provide multiple levels of encryption to prevent malicious attempts on data integrity.

Testing and deployment prior to launching a startup

First outlook and experience of a service or product decide if it is going to be successful or not. Thus, it is advisable to test it in various environments. An app running seamlessly on one mobile device may not work well on another.

Extensive testing should also include putting unusual load on the app to evaluate its performance under times of high demand.

An appropriate strategy for deployment of app requires registering a limited number of users. Each user must know that the app is still under evaluation phase to prevent them from sharing public feedback.

Marketing

Marketing and promotional strategies lie at the core of any business plan. Starting a startup company requires robust marketing by utilizing a wide range of productive channels.

The choice of marketing channels depends on the kind of your startup. Social media provides the opportunity to promote business among almost all kinds of demographics. Print media including newspapers, magazines, and brochures are effective. The ads on search engines are also highly productive.

The realization of your startup idea is only a step away. Contact us today so that we can assist you in building a startup.

App development outsourcing

Recommendations for Successful App Development Outsourcing

The past two decades have seen remarkable technological developments. These progressions are enabling businesses around the world to make worldwide collaborations instead of confining to a certain region. As smartphone apps for startups and established businesses are becoming essential, these collaborations are yielding amazing results in the form of app development outsourcing.

The practice of outsourcing app development results in undeniable benefits for businesses. Meanwhile, there are some challenges as well. Fortunately, you can overcome the challenges by taking measures as mentioned later in the text.

Benefits of Outsourcing Mobile App Development

  1. You can get the most relevant skills for app development without permanently hiring an individual. It is impractical to permanently hire individuals from various fields with top skills without an increase in costs.
  2. You can ensure a significant reduction in costs of operations and recruitment. Hiring any individual as a full-time employee requires provision of benefits. The monthly wages and cost of benefits in the US are more than the sum of average hourly costs.
  3. The in-house teams can focus on existing tasks instead of opening another front. Working on way too many tasks increases the probability of errors. Besides, this ability also saves the time of teams.
  4. In-house app development puts the entire failure risk on your company. Although the odds of failure are minimal with a skillful team, yet one cannot rule out the possibility. Outsourced companies are liable to failures. They have to pay reparations in case their teams fail to deliver.

Also read: Guide to enterprise and consumer app development

Challenges Involved in App Development Outsourcing

Challenging tasks often yield fruitful results if one is able to take on them effectively. Following are some of the challenges arising in outsourcing.

  1. Finding the appropriate developer for outsourcing is a tough task considering the sea of profiles overflowing the internet.
  2. Some outsourced developers delegate your assigned task to another developer. You may have found and outsourced the task to a suitable agency, but this action does not guarantee success. Thus, you need to ensure that the developer works.
  3. Some newly established outsourcing companies are highly volatile. They are in search of many projects so that they can populate their profile with case studies. Most of the companies fail to sustain beyond this phase. If your company is one of the clients, you will not be able to claim compensation once your outsourcing agent is broke.
  4. App development outsourcing may trigger serious troubles if the culture and language of an agency vary significantly from that of yours. This challenge may cause management problems resulting in persistent delays and undesired behavior of apps.

Get Started: Dedicated development team for app development

How much does it cost to outsource app development?

Cost of outsourcing varies depending on the scope of the project. As the number of features and details involved in feature increases, the cost varies directly.

Mob Inspire has a wide range of experience working on different apps. Each of our clients had unique features. Thus, the cost also changed correspondingly.

Recommendations for Successful Outsourcing

Explicit Use Cases

Before hiring a company for app development, it is advisable to be sure about what you are trying to achieve. Many business owners present a vague business model to developers who end up developing unintended software.

Note that you do not need to know the technical details of app. The decision to use the kind of coding languages, frameworks, and approaches rests on the development agency. All you need to share is the behavior that you want the app to reflect.

An inexperienced developer can still understand your desired app features despite unclear use cases. Such a developer will most likely develop a decent app. However, one may exploit the ambiguities in use cases to mint more money.

Choosing the Developer

Selecting the developer is crucial for app development outsourcing because this is the single most significant task defining the success probability of your business.

Scores of independent analysts reiterate that outsourcing the development task to an experienced agency is advisable than to a freelancer. Any company with multiple years of experience of building a wide range of apps knows the specifics of various kinds of apps. In contrast, a freelancer lacks the appropriate resources which could aid in different phases of development.

Nevertheless, the selection is not challenging if you follow a couple of rules.

1. Interview a company’s representative. This should be an employee, particularly a business development manager with technical knowledge. Such an individual can bridge the gap between you and the development team.

2. Ensure minimal communication and cultural buffer. Your developer will not be able to understand your intended app model if one has problems in understanding your language. Besides, cultural differences also affect the app. Apart from other reasons, geographical region also influences app design and its content development.

Also Read 11 Best freelance iOS Developers to hire in Feb 2020

Negotiating and Documenting the Bid

Absence of documentation often results in disputes. You need to ensure that the contract has clearly defined clauses. Every primary stakeholder should have knowledge of costs.

Moreover, the contract should also feature the conditions cost hike and reparations in case of failure. You should make sure that the company does not delegate the task to another developer. Otherwise, the app may not face any performance glitches, but it would still be unable to cater to your business needs.

Tackling the After-launch Glitches

Errors and bugs in software emerge regardless of the skill or experience offered by the developer. Nevertheless, the distinguished companies take on such after-launch challenges and satisfy their clients.

One of the reasons for preferring agency over a freelancer for app development outsourcing is the volatility of individuals. An experienced company is very less likely to face closure. Contrarily, a freelancer may not be available to eliminate errors and perform future maintenance.

Security Risk Management

Beware! You are not only sharing your business model and the intended use cases. Most of the times, you will also have to share personal and business data whether to outsource iOS app development or an android one. Data security concerns are rising owing to the increase in the annual number of breaches.

Therefore, the developer needs to ensure the highest level of security of data confidentiality. One should also know the consequence of leaking any confidential information.

Mob Inspire carries the privilege of building unparalleled apps for dozens of companies. Contact us today to become one of our valued clients.

Top app development companies

Top App Development Companies – Comprehensive Selection Criteria

What makes the selection of an app developer far more challenging than choosing a fast food brand? Unlike food outlet, you have thousands of options for mobile app development. Internet is swarming with the companies advertising to build an app for you. To make an appropriate choice, you need to make a list of top app development companies.

The criteria for evaluation widely vary depending on the parameters. However, some of the criterion points measure the efficacy of a company more precisely than others.

How to determine top mobile app development companies?

None of these criterion elements alone are sufficient to decide the best app developers. However, they make a truly comprehensive evaluation criterion collectively.

Noteworthy Case Studies

There is no evaluation criteria as good as working case studies. The more the number of successful cases, the higher is the probability for the company to be good enough.

Nevertheless, one cannot rule out exceptional cases. Many nascent companies do have a decent workforce which enables them to flourish in the long run. However, you will have to be trustful to the utmost extent to put your time and money on stake for an inexperienced company.

Case studies are the shortest ways to distinguish top app development companies from ordinary ones.

Beware! The listed case studies do not necessarily suggest that the company successfully built those apps. Following are the tricks to grab your attention unlawfully.

  • The app was never built. Only a logo of fake app appears on the site. This trick works because most visitors barely go into details of each case.
  • The app is a huge failure. However, the developer presents it as a comprehensive success.
  • Most enterprise apps are unavailable on app stores because these apps have only specified users. Thus, the developer may justify the absence of case study with unavailability of the app.

Also read: User experience design process

Feedback from Previous Clients

Fake reviews account for the primary reason which holds the investors from trusting independent feedbacks. Multiple PR sites allow the users to give feedback without whittling down the criterion for evaluators. This factor enables company owners disguised as clients to place fake feedback.

Getting the take straight from the horse’s mouth may serve as the evidence of the claim. This approach presents workaround when you suspect the developer be playing one of the last two tricks listed earlier.

However, the challenges may trickle down but are not over yet. The feedback sharing body may just be another partner of the developer. Thus, you may require further research to find the underlying truth.

Mob Inspire takes pride in establishing the businesses of aspiring entrepreneurs. Each of the projects we worked on speaks the volume of our expertise. We consistently feature among the list of best app development companies by credible ranking sites including Clutch and GoodFirms

Apart from startups, we have also worked with numerous established clients. Most of our clients are well-known companies in their respective regions. This factor of wide recognition eliminates the possibility of influencing the feedback.

Culture of Research & Development

There is no single tool, framework, and coding language fitting for every kind of app development. The requirements of app vary at times. Thus, the app development companies require extensive research into the selection of appropriate apparatus.

The selection of apparatus affects the business of developer as well as yours. Developers intend to keep the cost as low as possible to enhance their profit margins. In doing so, they often compromise quality.

In sharp contrast, your primary objective is to ensure that the app remains a success. Cost of development also concerns entrepreneurs, but it has to be second to performance.

Apart from business need, your app also needs to target the correct market. Almost every app requires research to determine the targeted audience. Therefore, the developers need to collaborate with the marketing individuals to ensure that the app reaches and attracts intended market.

Market research also involves the investigation into competitors’ approaches to attract the audience. Knowing your competitor is as significant as customers.

There are two most effective ways to find out if an app would make a decent show in among consumers or not. Although surveys are also useful, yet behavioral analysis is more effective in case of mobile apps.

Therefore, the top app development companies ensure to create a culture of research and development in their enterprise architecture.

Signature Products and Services

The experience of working with a range of clients enables top developers to incorporate in-house developed products. They also use some of these products as subscription-based services.

The development of these products enables the developers to cut down the development costs substantially. Conversely, if a company does not have in-house products, they end up charging clients highly to cover the excessive costs.

One major challenge for companies working with in-house products is the apprehension of developers’ unavailability. For instance, a developer working on a product for years resigns. Consequently, the company would lose not only an employee but also an experienced user of company’s product.

Nevertheless, the top companies minimize the impact of losing an experienced developer by extensive documentation of their products. While interviewing various prospective developers, you may ask them about the in-house products and services.

Therefore, working with these products over the years eliminates the need to build apps from scratch. Besides, such developers also understand the factors affecting performance and hence make sure to prevent them.

The choice is yours!

Now that you have the weapons to find the top app development companies, we recommend conducting independent research. Meanwhile, our app development team equipped with the most fitting tools and skills prepare to get you on board. We are certain that you will reach us back after research because Mob Inspire meets each of the above criterion points.

Mob Inspire believes in the show don’t tell approach. You may take a look at the case studies of some of the happiest app development clients in the world.

Contact us today to fulfill the utmost realization of your mobile app development idea.

Entertainment app development

Entertainment app Genres and their development

Smartphone apps are gaining an incredible reception as the number of users of smart devices is increasing significantly. Meanwhile, the app owners are also capitalizing on this growth by providing addictive apps to users. The interest in entertainment app development is growing by leaps and bounds because these kinds of apps tend to generate far more revenues than others.

Entertainment is a vast app genre. It is unwise – at least currently – to offer an app with all types of entertainment features.

Entrepreneurs should consider following kinds of entertainment apps.

Music Player

Despite the availability of thousands of music player apps at app stores, there is always a room for newer ones. The reason is the fact that there is no shortage of ideas. Entrepreneurs, music lovers, and App developers keep on devising and implementing innovative features.

The existing apps are still unable to cope with the massive demand. To expand their profits, the owners of top apps place subscription costs. These costs increase with time.

A new music app can make gains in an incredibly short time by offering free download and subscription. Although the profit margin is small for the initial months, yet the app will return significantly in the long run.

Spotify and SoundCloud are undeniably two of the best music apps. Spotify allows users to maintain playlists while SoundCloud provides the opportunity to listen to songs online.

One of the innovative features not successfully implemented is the real-time shared music platform. This feature would provide the ability to two or more app users to listen the same song simultaneously. The users need not be present at the same geographical location.

Downloading mp3 songs is often a tiresome task because most of the existing apps are overly complicated. Inefficient use of ads annoys the users and eventually pushes them to delete the app. Thus, you may help users eliminate these issues.

Video Subscription On-demand (VSoD)

Unlike music apps which are around before existence of smartphones, VSoD is relatively newer concept. The users subscribe to the genre or publishers so that they can instantly watch the videos of their choice.

Moreover, the users can choose from a range of packages depending on the services from provider. Top subscription apps allow pausing, rewinding, and many other features. Users can access live streaming of events, drama series, and movies apart from other options.

The arrival of VSoD has almost disrupted the traditional DVD and Blu-ray industry. Following graph shows this decline and the corresponding rise of VSoD. Note that this chart depicts the results between 2008 and 2015. The subsequent years demonstrate a further rise in VSoD adoption.

Hulu and Amazon are two of the top video subscription providers. Statista reports that the number of global users will increase by 45% to reach 411 million in 2022.

Since smartphones provide the utmost portability, most of these users will be using mobiles for the purpose.

AR and VR Games

Augmented and virtual reality apps are making impressive penetration in every kind of apps. However, the gaming industry appears to be the primary stakeholder.

Currently, the AR and VR gaming industry is growing at an enormous CAGR of over 152%. Reuters report from 2017 projects that the AR gaming market will reach over $284 billion by 2023. This explains the intention of every other mobile app development company to hire the experts of AR.

The arrival of ARCore and ARKit has remarkably catalyzed the development of gaming. Unlike V, the users no longer require expensive headsets for AR apps. They can experience AR in smartphones without a headset. Nevertheless, headsets enhance the experience.

The game development engines including Unity and Unreal Engine 4 are capacitating the developers with unbelievable features. Pokémon GO is one example powered by the Unity engine. This game from Niantic alone earned over $2.3 billion after releasing less than three years back.

Moreover, games are not the only use cases for AR to provide entertainment. You can also provide, for instance, an app which shares the names of stars and planets when smartphone camera points toward the sky.

Conventional Small-Sized Games

The complicated and often large space consuming games are not the only ones that attract massive number of users. Since the advent of smartphone, the probability of small-sized games to get more downloads is higher than otherwise.

Flappy Bird provides one of the most remarkable cases. The app released in 2013 consumes less than 1MB of disk space. However, it achieved millions of downloads at both Android and iOS platforms since its introduction.

Dr. Driving presents another case. With only 9.9MB, the app managed to attain over 100 million distinct users.

Usually, an entertainment app development company provides the services of building lighter apps. The development of these small-sized gaming apps carries only a little risk in case of failure. The app owner will not lose significant amount of money because they would not have invested much.

The fact that users expect freemium model is the reason for success of light-weight gaming apps. Most of the smartphone users belong to middle socioeconomic classes and tend not to pay for apps. Thus, less complicated game can be a blessing rather than bane for your business.

Social Media

Social media apps are coming out in numbers every day. The developers know that these kinds of entertainment apps penetrate quickly among smartphone users.

However, only a small fraction of these apps manage to reach at least ten thousand downloads. Most of them cannot even hit a thousand downloads mark.

Some of the top reasons for failure include ineffective marketing, inefficiency of app performance, and lack of innovation. Fortunately, many ideas still await an appropriate implementation. Selection of a company with productive mobile app development services prevents the former two causes of failure.

Contact us today to share your unique app development idea and leave the rest on us to realize it. Moreover, you can also share your ordinary ideas because our experts know how to turn average business models into incredible ones.