AI in Transportation

AI in Transportation All Set to Redefine Urban Mobility

The hypotheses and developments in artificial intelligence stirred all kinds of hypes around this field of study. Research is underway for decades but it was only in the recent years that developments managed to hit consumer markets with integration in a range of products and services. AI in transportation is making a huge impact as computer vision software systems and machine learning algorithms are entirely redefining urban mobility.

Many new concepts would make to the development phase while a number of extensively tested features would be available for commercialization. This articles exclusively states the AI innovations that have the potential to revolutionize the industry in 2020.

Use of AI in Transportation for Autonomous Vehicles

Autopilot in aerial and marine vehicles is around for over a century now. Initially, the technology assisted human pilots in a very limited selection of tasks but improved over the time. We have witnessed a number of entirely autonomous aircraft models popularly known as unmanned aerial vehicle (UAV).

However, it was not until early 1990s that we started having autonomy in vehicles – that too on an intensely limited scale. Mitsubishi is arguably regarded as the first manufacturer to introduce and commercialize cruise control in vehicles. Mercedes-Benz is also one of the earliest automobile makers to invest in autonomy.

Society of Automobile Engineers (SAE) introduced a standard to classify the autonomy levels in commercial automobiles. Cruise control – the ability of a vehicle to maintain its lane and issue warning when a nearby vehicle or another object approaches dangerously near – defines the level 1 of autonomy. The standard also defines level 0 where vehicles are only capable of issuing warning and have no other control whatsoever.

The subsequent three levels further classify AI in transportation. Level 2 vehicles are capable of switching lanes and tackling nearby objects without human assistance but driver is required to keep hands on the wheel at all times. Level 3 allows hands off the vehicle but signals to intervene as needed. At level 5, a vehicle is fully autonomous eliminating human driver’s assistance.

SAE Autonomy Levels

Where does the autonomy in transportation stand today?

The challenges in autonomy are more of a regulatory framework than technical limitations. A number of manufacturers including BMW, Nissan, Tesla, Alphabet, Mercedes-Benz among others claim to have developed sufficient technology for self-driving cars. However, each of them is testing the vehicles under a wide range of circumstances. Besides, they are also ensuring to test the vehicles for a predetermined number of miles to achieve more certainty.

Waymo – a subsidiary of Google’s parent Alphabet – is offering level 4 autonomous taxi rides in Arizona. Tesla aims to introduce fully autonomous vehicles by the end of 2020 indicating a giant leap for artificial intelligence in transportation industry. Uber is testing level 3 and level 4 autonomous vehicles manufactured by Volvo. The ridesharing giant in partnership with some automobile manufacturers is aiming to introduce its flagship self-driving car in 2020.

Learn about some of the case studies at Mob Inspire

The year ahead is set to yield the outcome of the efforts building up for the past couple of decades regarding the association of AI and transportation. Although the large-scale commercialization of self-driving cars is still unlikely, yet technology would see widespread acceptance in various parts of the world.

Mobility as a Service (MaaS) to Enhance Ride-hailing Operations

Mobility as a Service

On-demand taxi service providers have redefined the ride-hailing industry by enabling passengers to instantly book a ride with only a few taps on smartphones. Although radio taxi services prior to the advent of on-demand economy were also providing instant booking over phone calls, yet the on-demand model carries its significance in that it allowed passengers and administrators to track ride in real time.

Besides, customers have the power to pay e-wallet and share feedback as soon as ride ends. Similarly, the apps on driver’s end provides them with the best route to destination. Many ride-hailing businesses allow drivers to find the nearby drivers from same service so that they may relocate to a nearby location where they have greater chances of getting a ride request.

Also read: Use Cases of IoT in Logistics

Ride-hailing is not immune of challenges though. Use of AI in transportation is on its way to address those challenges. A number of problems some of which are stated below have emerged in the decade down the road since the start of Uber era.

  1. Number of vehicles and gig workers registered with ride-hailing businesses is growing rapidly.
  2. Number of privately owned vehicles is not reducing as previously aimed.
  3. Service providers are ending up increasing fares to make their businesses sustainable.
  4. The amount of traffic congestion is increasing with dozens of ride-hailing businesses operating.
  5. Bus-pooling is an alternative but most passengers have to walk excessively to hop on a bus.
  6. Ridesharing or bus-pooling also takes more time than on-demand taxi services.
  7. There are very sharp tradeoffs when deciding between on-demand taxi and ridesharing.
How MaaS tackles the challenges of ridesharing with application of AI in transportation

MaaS also referred to as shared mobility network is a concept that has been widely regarded to define the future of AI in transportation. Instead of providing separate services for on-demand taxi and ridesharing, MaaS providers aim to combine these services so that passengers have more seamless experience.

For instance, a passenger looking to travel from point A to B would be offered the most optimized options that would include on-demand taxi, rideshare, and micromobility services. The resultant ride plan would reduce the walking time to almost minimal and may include one or more types of vehicles. A passenger may get a set of options like the one below.

MaaS AI in Transportation

It is notable that passengers would not require to book each ride separately. Instead, the artificial intelligence in transport system would enable passengers to get the entire ride plan by scheduling only once.

Also read: Technology in Logistics 2020

The transport departments in many developed countries are facilitating the efforts to phase out private vehicles, standalone services for on-demand taxi, public transit and micromobility and replace them with shared mobility. The regulatory framework for this transforming is under development stages for the past few years. It is highly likely that MaaS services would attract a large-scale adoption in 2020 in various metropolises.

Facial Recognition for Gig Driver Verification

Facial Recognition Software AI in Transportation

Uber recently faced a ban from operating in London – one of its biggest markets – on grounds of failure to prevent unregistered drivers from using accounts of other drivers. Uber, Lyft and other major ride-hailing businesses previously introduced a number of measures when the city’s transport authority warned ride-hailing giant of a potential ban in case of failure to meet the standards.

The measures include:

  1. Snap selfies at various times during the course of operations to ensure that the driver is a verified one.
  2. Panic button that allows passengers to call 911 with only a couple of clicks.
  3. Sharing ride-location in real-time with one of the contacts.
  4. Reminders to confirm number plate and driver as the one appearing in app.
  5. Automatic alert system to alarm passenger if ride goes excessively off track.
  6. Extensive background checks and driver education before registering them.

Despite all these measures, the ban of Uber indicates that transport authorities are all set to come down hard on ride-hailing service providers. Artificial intelligence solutions in transportation are enabling ride-hailing startups to overcome this challenge. All ride-hailing businesses will aim to add facial recognition feature to verify driver by at most end of the Q2 in 2020.

Mob Inspire is one of the pioneers in commercial development of facial recognition for gig drivers thereby expanding use of AI in transportation. One of our clients in Australia recently requested this feature. We developed and delivered a comprehensive system that recognizes drivers based on Computer Vision technology.

AI for Vehicle Surveillance and Traffic Forecast

Vehicle surveillance with AI in Transportation

Surveillance cameras are being used in hundreds of cities exclusively for surveillance of vehicles. The authorities retrieve the pictures from a particular time of the day to identify crime suspects.

Computer Vision technology is an impressive application of AI in transportation that identifies license plate in a picture to allow characters reading. Mob Inspire uses a combination of Computer Vision algorithms along with image processing to find a license plate in an image that may have any number of objects apart from vehicles.

Once the license plat is found, the algorithms of optical character recognition (OCR) are used to read the characters on plate. The outcome is compared with the database of vehicle registration departments to determine the origin and owner of vehicle. This way, authorities keep a track of each vehicle that passes through any junction in the city.

Artificial intelligence in transportation industry is also enabling transport departments to craft effective projections for traffic. Intelligent systems can identify growing traffic at one road and reducing at another in real-time. They use this information to attach bias in traffic signals so that each driver may get more or less equal wait time.

The use of big data with AI augments the capabilities of intelligent software systems. Traffic management units perform predictive analytics to identify the capacities of roads at usual times and during blockades. The proposed shared mobility network would also integrate passengers by sending them real-time notifications on traffic and recommendations for their route plan.

Drone delivery and AI powered network control system

Drone Delivery Network

Ground based on-demand delivery has been a huge source of relief to consumers’ lives who can deliver and receive parcels at their doorstep within an hour of placing the order. However, the excess of delivery businesses is going to make the space saturated in future. We already witness some cities reeling from traffic congestion.

Research in the past couple of decades indicates that mini drones are highly effective for delivery in urban areas due to growing congestion. Some drone delivery startups have emerged over the past few years mainly in San Francisco and Los Angeles. The operations from these businesses are so far so good.

However, there would be challenges in future as the number of drone traffic would increase. In a conventional case, the administrators will have to define speed, height and path for each drone in a spatial region.

Also read: Impact of Blockchain in Transportation

This is where Artificial intelligence solutions would be vital. Drone based delivery would serve little purpose if operators have to control each drone manually. AI enables you to make the entire delivery process automated from the time a drone is loaded with a parcel, delivered to destination, and returns. This is one of the most notable cases of future of AI in transportation.

The developers at Mob Inspire take their inspiration for drone delivery network from air traffic control systems. The difference lies in the fact that airplane pilots and UAVs set their path as per the directions from ground-based controller whereas drones in an AI network make the route plan independently unless explicitly tasked. A drone can set the height, speed and all notable parameters itself by identifying all other drones in the network.

Drones based on-demand delivery services are emerging for the past few years and 2020 would witness their expansion on a significantly large scale. The year would also possibly bring a regulatory framework for this industry.

Prepare to Live Ahead

The industries associated to transportation including logistics, delivery, ridesharing and automobile are all set to incorporate large-scale changes. Businesses are testing innovative features to enhance operations and optimize costs for years. The year 2020 will transform these industries with the innovations shared above as administrations are finalizing the corresponding regulatory framework.

It is about time you plan ahead of competitors and become of the pioneers in providing these features of AI in transportation. This investment is not only going to facilitate your customers but enable you to minimize costs and time consumption significantly.

Mob Inspire carries an experience spanning over a decade in developing intelligent systems. Our widespread clientele leads their respective industries by utilizing our transportation solutions.

What are you planning to accomplish? Do you intend to optimize your business with matchless software infrastructure or redefine business model right from scratch? Mob inspire can assist you in crafting a business model and developing a highly efficient software solution customized to your business needs. Contact us today so that our experts can take you further.

iOS 13 features

Apple iOS 13 New Features and Updates in a Nutshell

A week after the launch of impressive set of smart devices, Apple launched iOS 13 – the latest in its series of operating systems for iPhone. The new features bring massive opportunities for entrepreneurs to introduce new apps and developers to innovate. Following are the ten notable areas where Apple introduced innovative iOS 13 features.

    1. Siri

    Siri gets a new voice based on Neural Text-to-speech. Unlike earlier versions which sounded robotic, the new voice sounds much more natural with occasional emphasis on words wherever required. The listeners would feel like talking to a human.

    The revitalized voice assistant now provides personalized recommendations in Safari, Radio, Podcasts, and Maps. It suggests most visited apps, reading list and bookmarks to the users. Besides, you can also switch the radio station all by voice commands. In one of the previous articles about iOS development trends, Mob Inspire experts correctly predicted the changes in Siri.

    2. Appearance

    Apple brings the much anticipated dark mode in iOS 13 features to facilitate usability particularly in low-light areas. This new theme implements at the system level and not for the selected apps. You can also integrate dark mode with third party apps.

    There are various options to use dark mode. Users can schedule the mode to automatically turn on and off at predefined times. For instance, the phone environment would turn dark at sunset and switch back to light mode at sunrise. Wallpapers also change automatically to ensure optimization.

    A built-in shortcut app allows you to personalize daily routine. You will get reminders whenever a scheduled event draws nearer.

    Also read: Apple Event Fall 2019

    3. Airpods and Accessibility

    iOS 13 enables you to connect two pairs of Airpods simultaneously. Thus, two users can listen to a song at the same time.

    Siri can also read your messages aloud when indicated by the owner. This feature would work with Airpod of second generation or above. Apple aims to launch both audio sharing and loud messages features in upcoming fall update.
    The enhancement in accessibility reflects in the fact that users can control device solely with voice commands. The OS ensures to process new languages and words on device since connection to third party may result in eavesdropping.

    This version of iOS brings an exciting range of features for enhancing accessibility. Rich text editor is most notable as it enables users to correct sentences and words simply by giving voice commands.

    4. Camera

    The voice control in camera remains active only while you are looking at it. It sleeps once you look away to ensure that the phone does not catch the commands while you are talking to someone around.

    One of the most incredible new features is the portrait lighting adjustment. You can take the virtual lighting effect closer to a subject or farther from it. Moreover, Light-Key Mono is another lighting effect which turns an image into classic black and white.

    Also read: Also read: A Guide to Enterprise and Consumer App Development

    5. Photos

    The redefined Photos tab enables users to find and manage pictures in multiple ways. For instance, you can create a timeline of photos for each month, week, and day – and view the remarkable moments. Besides, Photos tab would only show the best shot when a group of multiple shots are taken.

    A smart organization of photos provides the ability to view the most important images by prioritizing the significant ones over relatively insignificant ones. Photos also show the images of people with birthdays so that you can easily navigate to those photos.

    6. Find My

    The previous versions of iOS had two distinct apps called “Find My iPhone” and Find My Friends. iOS 13 combines the two apps to increase usability. Now you can search for devices and people from the same app.

    One attractive feature is to find a device without WiFi or cellular connection. You can achieve this feat by connecting another device to yours via Bluetooth. The location of your device would appear on the connected device without sharing any other piece of information.

    Also read: Also read: App Development Outsourcing

    7. Apple ID Sign-in

    The users no longer need to create separate accounts each time they need sign-ups for websites and third party apps. Apple ID can now be used to quickly log into apps like Google account. The difference lies in the fact that you can log in not only through passwords but through Touch ID and Face ID as well.

    Apple sign-in prevents sharing email if you intend so. Thus, you can choose to sign-in using Face or Touch ID without sharing email address. Apple ID is now more flexible allowing platform independent signing. For instance, you can open apps requiring Apple ID on desktop and android phones as well.

    8. Maps

    Apple is redesigning Maps for quite some time. A small glimpse appeared in latter updates of iOS 12. The new revamped app is set to roll out with the fall update. The app is going to offer highly realistic view that would offer almost effortless understanding to new users.

    This high resolution app with improved distinctions of roads from pavement would be available initially in the US. It also provides a highly interactive 3D view. The integration of Siri with Maps is also enhanced with natural language and end-point guidance.

    Also read: Also read: How Mob Inspire Assists You in App Development?

    9. HomePod

    An iPhone with iOS 13 is capable of recognizing multiple voices. This feature allows more than one users to use the same phone. In essence your phone can tell apart your voice from that of your family members and friends providing personalized experience to each user.

    Each user of this phone would be able to play their playlist, for example, with referring to the name using HomePod. Moreover, you can transition between HomePod and Airpod in real-time without needing to “pause” the song or hold a phone call.

    10. HomeKit

    Apple reaffirms its commitment to data security by sharing photos and videos with iCloud from HomeKit-enabled cameras. There is a range of small changes in Home app to increase usability with changing iOS app trends.

    Users would be able to control the communication between routers and HomeKit accessories to increase security with the upcoming update. The same update will also bring features that would automate music playing features with AirPlay 2 speakers.

Let’s Innovate and Inspire!

The developers at Mob Inspire are all set to play around with new features to innovate and inspire. Our experts tested iOS 13 features in combination with Bionic processors to learn that this operating system version is twice as fast as any of its predecessors.

Mob Inspire has the privilege to develop apps in every version of iOS. Our team loves to work on challenges and innovative ideas. We would love to work with you on the next big thing. Contact us today.

Mobile app development

A Guide to Enterprise and Consumer App Development

Mobile app development industry is now well above a decade old. During this time, the industry managed to attain a number of remarkable feats which collectively lifted app development up to the contemporary level. The well-built apps are recognized by interactive theme, solid user experience, high efficiency, and strong compatibility with underlying platforms.

Over the years, a sizable number of categories have emerged with the two most generalized ones include Enterprise Apps and Consumer Apps. This article delineates the two categories including the subcategories in each before sharing Mob Inspire’s methodology toward mobile app development.

If you are already aware of your app category, jump to the methodology section.

Mobile App Categories

Mobile app categories

1. Enterprise Apps

These apps are organization-specific. In essence, they are designed to assist a company or its associates to perform official activities comfortably with optimized costs and in lesser time. These apps are usually unavailable in App Store and Google Play.

1.1 Enterprise Mobility Apps

Enterprise mobility is the practice of utilizing technology which enables employees to work remotely. Employees can access organizational data and perform a range of official activities using smartphone apps. It comprises mobile device management (MDM), Mobile Application Management (MAM), Mobile Security Management (MSM), and Mobile Content Management (MCM).

Mobility in organizations is attaining more attraction owing to the lightning fast internet speeds and sufficient security apparatus for remote working. Apart from the ability to work from anywhere, enterprise mobility apps also increases the collaboration between geographically distributed teams as well as team members working at the same workplace.

Read more: Essence and Impact of Enterprise Mobility

1.2 Information Systems

The owners and executives need to know the progress of businesses by assessing various departments and key performance indicators. Information systems provide the periodic reports enriched with graphs, charts, tables, and other dynamic data visualization techniques.

Apart from executive information system (EIS), enterprises also utilize management IS, and decision support systems (DSS). Data processing is performed at the stage of DSS whereas MIS defines the corporate strategy based on the outcomes of DSS. The IS app development for mobile enhances the productivity by manifolds.

1.3 Enterprise Resource Planning

You must be aware of ERP solutions if you are a business owner. The remarkable success of these solutions and research in it over the years pushed us four years back to introduce mobile ERP as well. Like desktop-based and web-based applications, mobile ERP also offers high visibility of core business operations. They allow efficient resource optimization and information flow between various departments of business.

Accessibility of ERP tools through smartphones and tablets provide remarkable portability. Mobile ERP ensures real-time access and lowers operational cost significantly.

Read more: AI for Business

1.4 Customer Relationship Management

Like ERP, mobile CRM was also introduced in the middle of current decade. The growth of internet traffic from smartphones and tablets increased multiple times every year. Consequently, smartphones make up the major proportion of internet traffic amounting 55%. This percentage does not include the traffic from tablets and other smart devices.

Availability of mobile CRM is not only productive for employees. It also facilitates customers to seek your services from anywhere. For instance, a customer can make a query or place an order while traveling. Either way, enterprises enhance their reputation by improving relationship with customers.

1.5 Human Resource Management

It attained incredible success as employees are able to access their monthly attendance and periodic performance audit reports on mobile phones. Mob Inspire performed HRM mobile application development with varying features for multiple clients over the years. The variation in features depends on the client’s business requirements.

For instance, one of our clients wanted to incorporate automated candidate search by matching the resumes with intended job description. Mob Inspire experts developed the solution which prevents HR managers from exploring through hundreds of resumes for a single position. It filters out the irrelevant candidates and shortlists those with suitable qualification.

1.6 Product Management Apps

The product units in warehouses and delivery vehicles undergo extensive security checks to prevent counterfeiting and fraudulent activities. Despite enormous time consumption and excessive spending of money, these checks are unable to ensure satisfactory efficiency. Nevertheless, the leverage of technologies including IoT, blockchain, and AI ensure remarkable efficiency – that too with high resource optimization.

One notable use case of IoT is the assistance in aggregate planning. Moreover, it also aids in transportation by verifying products without needing to unload them. Blockchain mobile app development makes money transaction highly transparent and secure with immutable distributed ledger technology.

1.7 Financial Management Apps

May it be invoice received at customers’ end or financial audit report at employers’ end, financial apps are vital for business processing. Although HRM and financial management applications are parts of ERP, yet Mob Inspire performs mobile phone application development for these software systems separately as well.

Financial apps provide the details of transaction and the shortcomings in the process. Fintech application development for mobile is bringing revolution to financial services and management. Most notably, Blockchain and Big Data modeling are the key innovations of the current decade and their integration within financial apps ensure substantially high efficiency in business operations.

2. Consumer Apps

Apps for consumers make up an excessively vast domain. Google Play alone has 60 categories out of which 17 are specific to various kinds of games and 9 for content particularly for families and children. Rests of the 34 app categories belong to a wide range of fields including medical, magazines, and weather among others. App Store also has 28 distinct categories.

Statista reveals that Games category makes almost a quarter of total apps available on App Store followed by business and education apps at 9.76% and 8.52%, respectively. Google Play also indicates similar results. Thus, some categories are more significant than others. Mob Inspire redefines the app categories as follows.

2.1 On-demand Apps

The on-demand mobile app development has caused more disruption in various industries than any other category. The collective valuation of companies whose business model comprises on-demand apps such as Uber is markedly higher.

2.1.1 Ride-hailing

In a span of less than 10 years, the valuation of Uber alone is worth $82 billion – as per independent reports. Scores of ride-hailing startups are emerging every year with cosmic funding. This on-demand business will continue to attract money for a couple of decades more before attaining sustainability. On-demand apps have entirely redefined taxi business by providing facilitation to customers without charging more.

2.1.2 Delivery and Logistics

The two most notable aspects of on-demand delivery services that distinguish them from traditional logistics is the last-mile and same hour delivery. The availability of apps ensures that businesses can transport perishable items as well. For instance, Grubhub, Uber Eats, and other food delivery services deliver the ordered meal in less than 30 minutes in most cases. These services are not confined to food delivery. The startups offering parcel delivery and grocery delivery like Postmates and Instacart, respectively are making substantial gains.

Also read: 8 Sustainable Business Ideas with Low Startup Cost

2.1.3 Healthcare

Arranging a doctor’s visit to patient’s home instead of the other way round makes on-demand healthcare highly attractive. Moreover, it also enables patients to seek services of physicians remotely. There are multiple kinds of businesses emerging in on-demand healthcare sector. The most notable ones include on-demand nurses, ambulance, and telemedicine. Global healthcare market is projected to reach $60 billion by 2020 with the current growth rate of 60%.

2.1.4 Home Services

Although all on-demand services are offering impressive opportunities for gig workers, yet home services are on top. The startups like Handy and TaskRabbit provide a marketplace for gig workers where consumers can seek services from most suitable workers. The success of these startups is a sufficient indicator to convince investors for investment in mobile application development for home services.

2.1.5 Laundry Services

Many service providers place on-demand laundry in home services. However, laundry services make multi-billion dollar industry alone. Thus, Mob Inspire places it into a separate subcategory of on-demand services. The success of laundry service providers like Mama Wosh indicate that on-demand industry is capable of raising millions of dollars for a startup by merely targeting the most tedious home chores.

Also read: Also read: Significance of Platform Innovation in Software Industry

2.1.6 Beauty and Wellness

The earning from provider services to consumers is not the only revenue stream for on-demand beauty apps. Such apps are heavily sponsored by local and international brands which offer cosmetics and skincare products. They use in-app advertisement as well as collaborate with service providers to increase their product sales. Thus, this advertisement enables at-home beauty service providers to significantly increase revenues.

Structure of On-demand Apps Platform

The most successful on-demand app development for mobile platforms comprises of an app each for consumer and agent as well as desktop-based dispatch and admin panels. These panels are integrated with mobile apps to ensure seamless services. Dispatch panel facilitates the connection between consumer and service agent whereas admin panel provides dashboards and real-time information to get valuable business insights.

2.2 Entertainment Apps

The second subcategory in consumer apps is entertainment. While on-demand apps make the highest combined valuation, entertainment apps attract the most number of downloads owing to the presence of Games category.

2.2.1 Games

Games does not only make up the category with most number of downloads but also comprises multi-billion dollar worth of businesses. Pokémon Go currently values at $4 billion while PUBG Mobile made $1 billion in 2018. The size of these games is multiple gigabytes reflecting the fact that they require sizable investment for their mobile phone app development. However, many lightweight apps including Candy Crush and Angry Birds managed to remain on top of the charts as well. Some ultra-lightweight apps like Flappy Bird also made significant gains.

2.2.2 Music Player

A massive number of music player apps already exist on application stores. More such apps make their ways every year. Despite this abundance, some of the apps manage to attain millions of downloads. Consumers look for apps which introduce innovative features without compromising performance. For this reason, some apps winning consumers’ attraction in the beginning fail in the long term. Thus, Music Player category is highly attractive if the app is good enough.

2.2.3 News and Magazines

Online publications are the main source of news for 44% of Americans. This percentage is above 60% in many countries. Moreover, these numbers are swiftly growing with rapid smartphone penetration and remarkable internet speeds even in the remotest regions. Apart from online magazines, blogs, and newspapers, eBooks are also making substantial gains owing to the availability of apps. With incredibly growing demand, there is a huge room for introducing more apps for news.

2.2.4 Video On-demand

The current market size of over $58 billion is projected to cross $91 billion by 2023. Although video subscription channels like YouTube and Daily Motion are the reasons behind initiation of this industry, yet Netflix and similar services are now the most crucial promoters. Mobile app development in VoD sector has the ability to earn more profits for entrepreneurs than social video sharing platforms because paid subscription generate a significant amount of money.

2.3 Education and Utility Apps

The apps providing online education and utility tools are rising in demand owing to the fact that students keep searching for ways that can optimize time. Consequently, the apps providing marketplace for tutors are also attaining consumer attraction. Utility apps are among the least costly when it comes to mobile phone application development.

2.3.1 Kindergarten

The excessive number of apps providing content specific for children and adolescents indicates their influence. Besides, the apps are also among those getting highest number of downloads. Although the presence in high numbers makes it tough to earn through paid subscription, yet advertisements work very well. These apps are now easier to locate since the introduction of Kiddle – Google’s search engine particularly for minors.

2.3.2 Health and Fitness

At-home workout training and guidance is one type of fitness apps which has already grown markedly. One of the most emerging types of health and fitness apps includes meditation for mental health. These apps are eliminating the need for keeping on-premises training centers. The business models also vary as many apps own the entire content while some of them offer marketplace for independent trainers.

2.3.3 Personal Task Management

One would barely use sticky papers when task management apps are capable of scheduling daily, weekly, and monthly plans. Mostly, these apps vary in the number of features with some app owners providing comprehensive management tools for social, academic, and professional activities. Thus, the investment does not carry any significant risk of failure even though failure probability is very low when app is built and marketed properly.

2.4 Marketplaces

Many categories discussed earlier mentioned marketplaces. These are platforms which provide a gateway for consumers and businesses to connect. For instance, two consumers can use eBay to buy and sell their belongings. However, there are some business models where marketplaces are essential.

Also read: Market Networks – Intersection of Marketplaces and Social Networks

2.4.1 Shopping

Marketplaces specific for online shopping can either sell company-owned services or it can be used by other retailers. Former is an example of B2C marketplace introduced initially by Amazon. If you are facing a financial crunch, it is wise allowing retailers to use your app to reach customers instead of spending extensively on starting your own retail store. Either way, marketplaces for shopping possess massive potential for global success.

2.4.2 Social Media

An impressive 89% of students in the US rely on social media for news (Statista, 2019). Although the concerns of fake news initially carried prospects that social media would not remain a primary source for news, yet the introduction of robust verification schemes by major networks including Twitter and Facebook are making these networks as reliable as traditional news networks. The widespread perception traditional media presents biased opinions push consumers more toward adopting social networks.

2.4.3 Real Estate

There are not only the real estate startups whose business model entirely stands on apps but traditional businesses as well. Realtor and Zillow are notable examples. Thus, the real estate professionals aiming to evolve their businesses need to invest in mobile app development for the purpose. Such apps do not only connect sellers and buyers but also provide gateway for safe, transparent, and quick transaction.

Mobile Application Development Methodology


The categories chart and its details indicate the wide variation in mobile apps. However, the app development methodology remains identical for each type of apps. The difference lies in the selection of frameworks and libraries. For instance, the apps integrating features of virtual or augmented reality require libraries of ARkit and ARCore for iOS and Android, respectively. Mob Inspire uses Agile Methodology for native app development.

Mobile app development methodology

Agile Methodology using Scrum Framework

Agile is the replacement of traditional software development methodologies. This methodology used by top mobile app development companies enables developers to carry out development and testing simultaneously so that there is least overhead of fixing bugs in the end. The traditional waterfall model is highly risky because the excessive number of errors may end the project in failure.

Agile is in practice at Mob Inspire for eight years. Our developers have made their own frameworks to cope with various situations. The 11 years long existence in mobile app development industry has allowed us to work on a wide range of projects in multiple industries.

Requirement Elicitation

The foremost stage is the understanding of objectives which you are trying to achieve. At this stage, the business managers would speak to you to seek every piece of information associated with the business idea. There is no feasibility study at this stage. Instead, the focus is to understand the goals. However, the managers duly inform you if there is anything wildly impractical in the tentative time and budget.

Scope Refinement

This stage involves development of feasibility study to ensure more clarity in the business model. The development team craft specific and distinctive use cases which can ensure achieving objectives. They define project workflow to associate responsibilities with each team member and time-scale network to estimate completion of project. Time-scale also includes the tentative deadlines to develop each module. In essence, scope refinement stage is a comprehensive blueprint of entire project.

Prototypes and Wireframes

The availability of scope enables designers to develop tentative designs of app pages. These designs called wireframes allow you to approve the appearance of pages including color scheme and theme. Wireframe development saves you a considerable cost and time which is consumed in making frequent changes to design. However, wireframes are only static images which are unable to demonstrate behavior of buttons and links. Prototypes enable you to evaluate behavior as well.

Development and Testing

Once you approve prototype, the stage of development kicks off. Under Agile Methodology, Mob Inspire experts perform development tasks in sprints. The total number of sprints depends on the scale of project. The experts aim to develop a predetermined number of modules in each sprint. One notable and highly effective strategy of Agile is the parallel testing. The testers and quality assurance team members work in collaboration with developers to perform testing side-by-side with development.

Launch and Maintenance

The deployment and launch of app must ensure that it integrates well with the existing business architecture. If there is an existing database, the datasets should be efficiently transformed to be accessible from app. Mob Inspire experts do not only ensure smooth launch but also provide limitless maintenance of app. Moreover, you can also assist you in scaling up the app with more features as required in future.

App Marketing

The years of experience in various industries enabled us to understand dynamics of a range of industries. Our marketing strategies ensure that you reach maximum audience from the relevant niches. Mob Inspire marketers help you in defining user persona and run the most effective business oriented marketing campaigns.

Native App Development

Although developing cross-platform apps is easier and less costly, yet Mob Inspire stopped offering such apps few years back. Platform independent apps have significantly less efficiency. The competition in market and the benchmark set by top apps indicate that efficiency in terms of speed and size is the top factor in success of apps. Thus, development of separate apps for Android and iOS platforms – usually referred to as native app development – is the suitable approach.

Kotlin for Android App Development

The developers at Mob Inspire use Kotlin language for Android app development. Google also recommends Kotlin as this language is highly compatible with Android Operating System. One of the most attractive features while using Kotlin is the ability to use Java libraries without wrappers and adapters. Thus, developers attain the simplicity of Kotlin and the power of Java. Moreover, Kotlin allows development with both object-oriented and functional approach.

The comprehensive app development approach of Mob Inspire enables it to consistently feature in rankings for app developers issued by credible firms.

Swift for iOS App Development

Swift is completely replacing Objective-C as the de facto language for iOS app development since its launch in 2014. Its widespread acceptance by global iOS community enabled it to make into the list of top 10 most sought-after software development skills as rated by TIOBE. Consequently, the number of apps annually developed using swift would bypass those by Objective-C in less than two years. The upcoming Swift 5 is about to release as iOS developers at Mob Inspire look forward to it.

The businesses from a wide range of industries are in collaboration with Mob Inspire to fulfill their software development needs. We would love to become your partner too. Contact us so that our professional mobile app development teams can assist you in aligning your business to the path of success.

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Mob Inspire: Top Technology Solutions Provider

Clutch recognizes Mob Inspire as one of the most emerging technology leaders.

PALO ALTO, CAClutch lists ratings, research output, and reviews of IT and B2B tech solutions providers is renowned for its research intensive approach toward listing the top tech enterprises, leaders, and startups. The reputable firm issues ranking in a wide range of services and solutions including mobile app development, AR and VR, IoT, Blockchain development, Robotic Process automation, and among other advanced technology solutions.

Mob Inspire is the leading technology solutions provider for Startups, entrepreneurs, and consumers employing the latest technologies.

We are playing a significant role in the IT market since 2009 by establishing a strong reputation as a technology solution providers that provide cutting edge solutions. We helped hundreds of enterprises in enhancing their business architecture with efficient software systems. Besides, our platform innovation services enabled over 20 startups to attain sustainability.

Technology experts and niche-specific skilled engineers manage complex and challenging tasks to transform businesses with digital solutions. As part of the leading service providers in the US, Clutch identified Mob Inspire as one of the top emerging IT experts in California. Today, Mob Inspire’ mission is to help businesses in the adoption of new technologies.

About Mob Inspire

Mob Inspire is an innovation platform and an enterprise development company based in Palo Alto, California. We are developing, testing, deploying, and maintaining industry leading software and mobile application products for over a decade. Our core services include enterprise mobility management, Cloud and mBaaS, big data analytics, IoT integration, extended reality development, and blockchain development.

Learn more: Mob Inspire

Phone : +1 (650) 800-3640

Email : [email protected]